Adjudications
ASA adjudications provide important guidance to advertisers on how the Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.
We publish our rulings here every Wednesday (available to the media under embargo from Monday). You can sign up to receive weekly alerts about our rulings, or search the database of all adjudications. Our rulings are published here for five years. Some adjudications may be available for longer if they are used as a reference in AdviceOnline and Help Notes issued by the Committee of Advertising Practice.
Please note ASA broadcast advertising adjudications (November 2004 - June 2006) are not included in this section or search results but can be found in PDF documents in the Old Broadcast Rulings section. Those PDFs can be searched using the main site search in the top right hand corner of the page.
Use the advanced search to search by name of advertiser, agency, date, sector, type of media, Code clauses and by ASA decision.
Viewing adjudications for : 1 September 2010
Adjudications (5)
Brady Corporation Ltd t/a Seton Ltd
A direct mailing for Seton was enclosed in a brown window envelope addressed to recipients. Underneath the window the envelope stated "Legal Compliance - Action Required".
Date:
1 September 2010
Decision:
Upheld
BYZ Property Services
A press ad for an estate agent stated in the headline “Moving house? 0% Commission 0% Hassle 100% Satisfaction”. Body copy text at the bottom of the ad stated “Be wise think BYZ - Pay no commission...
Date:
1 September 2010
Decision:
Partly Upheld
Camelot Group Ltd t/a The National Lottery
A TV ad, for the Euromillions lottery, opened with a filmic military style tropical beach landing, involving men in black tops, helicopters and jet skis. The men winched down into the jungle and...
Date:
1 September 2010
Decision:
Not Upheld
Nandos Chickenland Ltd
Two internet ads on Spotify promoted a grilled chicken restaurant.
a. An internet ad on Spotify featured a man with a Portuguese accent who stated "The spirit of Nando's. One day many years ago, I...
Date:
1 September 2010
Decision:
Not Upheld
SAS Fire Security Systems Ltd
A press ad for a home security and fire alarm stated “FREE ALARM + FREE RISK ASSESSMENT … FACT Burglary Every 37 seconds. 800 fires a day. House with No Security is 10 times more likely to be...
Date:
1 September 2010
Decision:
Upheld
Informally Resolved Cases (17)
After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:
|
Advertiser
|
Date
|
Number of Complaints
|
Media
|
Sector
|
|
Air Miles Travel Promotions Ltd
|
1 September 2010
|
1
|
Internet (display)
|
Holidays and travel
|
|
Asda Stores Ltd
|
1 September 2010
|
1
|
National press
|
Retail
|
|
Association of Reflexologists
|
1 September 2010
|
1
|
Leaflet
|
Health and beauty
|
|
Community Times UK Ltd
|
1 September 2010
|
1
|
Internet (sales promotion)
|
Publishing
|
|
Croydon College
|
1 September 2010
|
1
|
Regional press
|
Employment
|
|
Designerwear Online Ltd
|
1 September 2010
|
1
|
Internet (sales promotion)
|
Clothing
|
|
DSG Retail Ltd t/a Currys
|
1 September 2010
|
1
|
Television
|
Retail
|
|
Heathrow Express Operating Company Ltd
|
1 September 2010
|
1
|
Regional press
|
Holidays and travel
|
|
Mail News & Media t/a Hull Daily Mail
|
1 September 2010
|
1
|
Regional press
|
Leisure
|
|
PerryPerry Ltd
|
1 September 2010
|
1
|
Internet (sponsored search)
|
Retail
|
|
R G Debt Management t/a Debt Line
|
1 September 2010
|
2
|
E-mail
|
Financial
|
|
Sci-Fi Channel Europe LLC t/a SyFy
|
1 September 2010
|
1
|
Television
|
Leisure
|
|
Shinji Shumeikai UK
|
1 September 2010
|
1
|
Leaflet
|
Health and beauty
|
|
Steel Allery Ltd t/a t/a Roger Poat & Partners and Michael Miller & Partners
|
1 September 2010
|
1
|
Regional press
|
Business
|
|
Tesco Stores Ltd
|
1 September 2010
|
1
|
Television
|
Retail
|
|
The London Mint Office Ltd
|
1 September 2010
|
2
|
Television
|
Leisure
|
|
TomTom International BV
|
1 September 2010
|
1
|
Poster
|
Leisure
|
Mail Order Cases (0)
The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.
Database Cases (1)
The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:
|
Advertiser
|
Date
|
|
Libcol Ltd t/a Cloggs.co.uk
|
1 September 2010
|