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    <title>Latest Adjudications Feed</title>
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    <link>http://www.asa.org.uk/RSS-Feeds/Latest-Adjudications-Feed.aspx</link>
    <pubDate>Wed, 22 May 2013 22:26:48 GMT</pubDate>
    <lastBuildDate>Tue, 21 May 2013 23:00:00 GMT</lastBuildDate>
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    <item>
      <title>Mel Baskeyfield Photography</title>
      <description>The website www.melbaskeyfield.co.uk included the logo of the Society of Wedding and Portrait Photographers (SWPP).</description>
      <link>http://www.asa.org.uk/Rulings/Adjudications/2013/5/Mel-Baskeyfield-Photography/SHP_ADJ_222201.aspx</link>
      <pubDate>Tue, 21 May 2013 23:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Rulings/Adjudications/2013/5/Mel-Baskeyfield-Photography/SHP_ADJ_222201.aspx</guid>
    </item>
    <item>
      <title>Johnson &amp; Johnson Ltd</title>
      <description>A radio ad for Listerine mouthwash featured someone asking, &amp;quot;So sir are you ready to order?&amp;quot; A man replied, &amp;quot;Yeah I'll get the crispy duck to start and a few fingernails to nibble on. Two biros and a pencil, an envelope, garlic bread, a slice of cheesecake, oh and perhaps a bus ticket.&amp;quot; &amp;quot;And to drink?&amp;quot; &amp;quot;Red wine, a coffee, two teas one white, one black.&amp;quot; A voice-over then stated, &amp;quot;It's amazing what your mouth goes through, and brushing alone isn't...</description>
      <link>http://www.asa.org.uk/Rulings/Adjudications/2013/5/Johnson-and-Johnson-Ltd/SHP_ADJ_221729.aspx</link>
      <pubDate>Tue, 21 May 2013 23:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Rulings/Adjudications/2013/5/Johnson-and-Johnson-Ltd/SHP_ADJ_221729.aspx</guid>
    </item>
    <item>
      <title>J D Williams &amp; Company Ltd</title>
      <description>Two outdoor posters on the London Underground for Figleaves.com, an online underwear retailer:a. A poster featured a blonde woman wearing a red bra and knickers, standing with her hands on her hips and looking suggestively towards the camera. The phrase 'LIKE ME?' in large, pink letters was stamped across the middle of the poster, and 'VOTE FOR ME' in smaller letters appeared in the top left-hand corner. The ad included social media links and Figleaves website address.b. A poster featured a...</description>
      <link>http://www.asa.org.uk/Rulings/Adjudications/2013/5/J-D-Williams-and-Company-Ltd/SHP_ADJ_221396.aspx</link>
      <pubDate>Tue, 21 May 2013 23:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Rulings/Adjudications/2013/5/J-D-Williams-and-Company-Ltd/SHP_ADJ_221396.aspx</guid>
    </item>
    <item>
      <title>NHS North West London</title>
      <description>A regional press ad, for NHS North West London, stated:&amp;quot;Dear residents and patients, as doctors, nurses and other healthcare workers who have spent our careers in the NHS caring for people in NW London and trying to ensure this care is delivered to as high a quality as possible, we have signed this letter to make clear our support for the 'Shaping a healthier future' programme.We firmly believe in the need for change. The NHS in NW London is facing challenges which need to be addressed...</description>
      <link>http://www.asa.org.uk/Rulings/Adjudications/2013/5/NHS-North-West-London/SHP_ADJ_208155.aspx</link>
      <pubDate>Tue, 21 May 2013 23:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Rulings/Adjudications/2013/5/NHS-North-West-London/SHP_ADJ_208155.aspx</guid>
    </item>
    <item>
      <title>Woodvale Clinic</title>
      <description>Claims on www.woodvaleclinic.com/qual.htm stated: &amp;quot;Welcome to the Woodvale Clinic Dr. John W. Stowell L.D.S R.C.S. (Eng) B.D.S F.D.S R.C.S (Edin) G.D.C. Registered Specialist in Oral Surgery&amp;quot;.</description>
      <link>http://www.asa.org.uk/Rulings/Adjudications/2013/5/Woodvale-Clinic/SHP_ADJ_206574.aspx</link>
      <pubDate>Tue, 21 May 2013 23:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Rulings/Adjudications/2013/5/Woodvale-Clinic/SHP_ADJ_206574.aspx</guid>
    </item>
    <item>
      <title>TriGlobal</title>
      <description>Claims on www.worldwidemoving.co.uk promoting TriGlobal, a company offering a &amp;quot;specialized consumer portal about international moving&amp;quot;, stated on the &amp;quot;Company Profile&amp;quot; page, &amp;quot;www.worldwidemoving.co.uk is an independent internet platform, dedicated to advising consumers who want to move internationally.  The most important goal is to simplify moving internationally ... Our organisation selects the world's best international removers on the basis of the strictest of...</description>
      <link>http://www.asa.org.uk/Rulings/Adjudications/2013/5/TriGlobal/SHP_ADJ_221106.aspx</link>
      <pubDate>Tue, 21 May 2013 23:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Rulings/Adjudications/2013/5/TriGlobal/SHP_ADJ_221106.aspx</guid>
    </item>
    <item>
      <title>sit-up Ltd</title>
      <description>A teleshopping presentation on Bid TV, for a men's Oskar Emil watch, included statements made by the presenter, such as, &amp;quot;It's a quality of watch that epitomises, in the 1930s the rigours of what Feldro wanted to create. He wanted to create the very best of metals, of function, of practicality, of strength. But more importantly of desire&amp;quot;; &amp;quot;This watch is a legacy of prestige and history&amp;quot;; &amp;quot;That's what they made their name, their history, their brand ... &amp;quot;; and...</description>
      <link>http://www.asa.org.uk/Rulings/Adjudications/2013/5/sit_up-Ltd/SHP_ADJ_221917.aspx</link>
      <pubDate>Tue, 21 May 2013 23:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Rulings/Adjudications/2013/5/sit_up-Ltd/SHP_ADJ_221917.aspx</guid>
    </item>
    <item>
      <title>Agriculture and Horticulture Development Board</title>
      <description>A national press ad, promoting Red Tractor approved pork was headlined &amp;quot;Give a fork about your pork&amp;quot;. Text stated &amp;quot;Now more than ever it's important to know the meat you are buying comes from a trusted source. All pork and bacon carrying the Red Tractor mark has always been responsibly produced from feed to fork and is fully traceable back to independently inspected Red Tractor farms. It's the easiest way to guarantee the provenance of the pork you're buying&amp;quot;. It featured...</description>
      <link>http://www.asa.org.uk/Rulings/Adjudications/2013/5/Agriculture-and-Horticulture-Development-Board/SHP_ADJ_224798.aspx</link>
      <pubDate>Tue, 21 May 2013 23:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Rulings/Adjudications/2013/5/Agriculture-and-Horticulture-Development-Board/SHP_ADJ_224798.aspx</guid>
    </item>
    <item>
      <title>ACTIS Insulation Ltd</title>
      <description>A brochure, for TRISO-SUPER 10 multifoil insulation for roofs and attics, stated &amp;quot;... TRISO-SUPER 10 has been tested under real conditions by TRADA Technology Ltd. and certified as equivalent to 210mm of mineral wool when installed in a pitched roof application by BM TRADA Certification Ltd. (Certificate no. 0102 dated 03 April 2006). Please see the Special Notice on page 4 of this brochure for more information ... THERMAL EFFICIENCY: equivalent to 210mm of mineral wool* *Thermal...</description>
      <link>http://www.asa.org.uk/Rulings/Adjudications/2013/5/ACTIS-Insulation-Ltd/SHP_ADJ_71306.aspx</link>
      <pubDate>Tue, 21 May 2013 23:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Rulings/Adjudications/2013/5/ACTIS-Insulation-Ltd/SHP_ADJ_71306.aspx</guid>
    </item>
    <item>
      <title>25poundlogo</title>
      <description>A website for a logo company, www.25poundlogo.co.uk, stated, &amp;quot;We provide 100% Money Back Guarantee on all our packages. Most firms only offer 100% money back guarantee on particular packages and have small print, subjecting you to incurring admin charges&amp;quot;.  A further page stated, &amp;quot;We back our process with a whopping 60-day 100% money back guarantee! No fees, no questions ... Our Guarantee is one of the best in the internet industry (Not just the design sector).  Here's why: 1....</description>
      <link>http://www.asa.org.uk/Rulings/Adjudications/2013/5/25poundlogo/SHP_ADJ_221865.aspx</link>
      <pubDate>Tue, 21 May 2013 23:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Rulings/Adjudications/2013/5/25poundlogo/SHP_ADJ_221865.aspx</guid>
    </item>
    <item>
      <title>Attilio D'Alberto and Virtual Tapestry Ltd</title>
      <description>Claims seen on a webstite for Dr (TCM) Attilio D'Alberto, www.attiliodalberto.com stated &amp;quot;Acupuncture and Chinese herbal medicine has been used in Asia (China, Korea, Japan, etc) to treat the conditions below for thousands of years.  Click on the condition to read more&amp;quot;.  The ad included a list of conditions that included Kidney Stones, Chronic Fatigue Syndrome, Type-2 Diabetes and Strokes.</description>
      <link>http://www.asa.org.uk/Rulings/Adjudications/2013/5/Attilio-DAlberto-and-Virtual-Tapestry-Ltd/SHP_ADJ_225059.aspx</link>
      <pubDate>Tue, 21 May 2013 23:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Rulings/Adjudications/2013/5/Attilio-DAlberto-and-Virtual-Tapestry-Ltd/SHP_ADJ_225059.aspx</guid>
    </item>
    <item>
      <title>iPhone Accessories and Repair Ltd</title>
      <description>The home page of www.OfficialiPhoneUnlock.co.uk stated &amp;quot;Permanently factory unlock your iPhone without jailbreaking - by whitelisting your IMEI in the Apple iTunes database&amp;quot;.Text on the &amp;quot;Unlock FAQ&amp;quot; page stated: &amp;quot;Other sites claim to do it in 5 minutes, why do you take 24 hours to 3 days?&amp;quot;; &amp;quot;How long does it take after purchase to get my unlock? Depends on your network - it varies between instantly and 10 days. Unlocks are processed during normal working...</description>
      <link>http://www.asa.org.uk/Rulings/Adjudications/2013/5/iPhone-Accessories-and-Repair-Ltd/SHP_ADJ_218584.aspx</link>
      <pubDate>Tue, 21 May 2013 23:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Rulings/Adjudications/2013/5/iPhone-Accessories-and-Repair-Ltd/SHP_ADJ_218584.aspx</guid>
    </item>
    <item>
      <title>IKEA Ltd</title>
      <description>A press ad for IKEA featured a DJ with various vinyl records on an Expedit storage unit.</description>
      <link>http://www.asa.org.uk/Rulings/Adjudications/2013/5/IKEA-Ltd/SHP_ADJ_222863.aspx</link>
      <pubDate>Tue, 21 May 2013 23:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Rulings/Adjudications/2013/5/IKEA-Ltd/SHP_ADJ_222863.aspx</guid>
    </item>
    <item>
      <title>Horizon Housing</title>
      <description>Claims on www.dsshousinguk.com, a website listing properties that accepted tenants who received housing benefits, stated &amp;quot;Find a property in your area&amp;quot; followed by a drop-down menu. Further text stated &amp;quot;By registering on DSS Housing you will receive the direct contact numbers for all the LANDLORDS and AGENTS that accept Housing Benefit. Rent Property. HB. Registration is just £4.99 for unlimited access, you can keep using the site until you have found your property ... DSS...</description>
      <link>http://www.asa.org.uk/Rulings/Adjudications/2013/5/Horizon-Housing/SHP_ADJ_220991.aspx</link>
      <pubDate>Tue, 21 May 2013 23:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Rulings/Adjudications/2013/5/Horizon-Housing/SHP_ADJ_220991.aspx</guid>
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