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    <title>Latest Adjudications Feed</title>
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    <link>http://www.asa.org.uk/RSS-Feeds/Latest-Adjudications-Feed.aspx</link>
    <pubDate>Fri, 12 Mar 2010 19:29:00 GMT</pubDate>
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      <title>SSL International plc</title>
      <description>A TV ad for durex Play O, a gel for women, depicted the facial expressions of a number of women who were experiencing sexual ecstasy but who appeared to be singing an aria. The ad closed with a pack shot while the voice-over said "Feel like never before. durex Play O. Pleasure enhancing gel for women. durex play. All you need".

The ad was cleared by Clearcast with a post-11pm timing restriction.</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/SSL-International-plc/TF_ADJ_48207.aspx</link>
      <pubDate>Wed, 10 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/SSL-International-plc/TF_ADJ_48207.aspx</guid>
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    <item>
      <title>Vertigo Films Ltd</title>
      <description>A radio ad, for the film "1 Day", featured a character saying "I owe my man a hundred grand rude boy" and "Tell me exactly how you're gonna get my money to me". The sound of two gun shots was heard, followed by a character saying "We need to go do what we gotta do blood". As hip-hop style music played in the background, a voice-over stated "One day to settle a debt, one day to make it right. Mobo says the film '1 Day' is a British grime musical revelation. 'Thrilling' says Total Film. '1 Day'...</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Vertigo-Films-Ltd/TF_ADJ_48206.aspx</link>
      <pubDate>Wed, 10 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Vertigo-Films-Ltd/TF_ADJ_48206.aspx</guid>
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    <item>
      <title>Shock  Soul</title>
      <description>A regional press ad, for a vintage clothing store, appeared in the Islington Gazette. It showed an elderly lady about to cross a road, carrying bags of shopping. Text superimposed on the lady stated "Silk Dress Coming Soon". Further text stated "SHOCK AND SOUL VINTAGE CLOTHING".</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Shock-Soul/TF_ADJ_48212.aspx</link>
      <pubDate>Wed, 10 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Shock-Soul/TF_ADJ_48212.aspx</guid>
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      <title>Arnold Clark Automobiles Ltd</title>
      <description>An internet sales promotion for Machargs.com stated "GET AN ADDITIONAL £300 DISCOUNT/CASHBACK - NEGOTIATE YOUR DEAL FIRST THEN PRESENT YOUR VOUCHER". Footnote text stated "1 VOUCHER PER CAR. EXCLUDES FLEET SALES. NOT IN CONJUNCTION WITH ANY OTHER OFFER. VOUCHER MUST BE PRESENTED WHILST STILL ON THE PREMISES ON THE INITIAL DAY OF ORDER".</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Arnold-Clark-Automobiles-Ltd/TF_ADJ_48209.aspx</link>
      <pubDate>Wed, 10 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Arnold-Clark-Automobiles-Ltd/TF_ADJ_48209.aspx</guid>
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    <item>
      <title>Barnardos</title>
      <description>A TV ad for Barnardo's showed a teenage girl who told how she ran away from home and ended up taking drugs and being sexually exploited. She said "Then some people found me. They were from Barnardo's". The ad then described how she had received medical help and counselling and been able to return home.</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Barnardos/TF_ADJ_48221.aspx</link>
      <pubDate>Wed, 10 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Barnardos/TF_ADJ_48221.aspx</guid>
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