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    <title>Latest Adjudications Feed</title>
    <description />
    <link>http://www.asa.org.uk/RSS-Feeds/Latest-Adjudications-Feed.aspx</link>
    <pubDate>Sun, 21 Mar 2010 11:27:45 GMT</pubDate>
    <lastBuildDate>Wed, 17 Mar 2010 00:00:00 GMT</lastBuildDate>
    <language>en</language>
    <copyright>2009</copyright>
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    <item>
      <title>Johnston Press plc</title>
      <description>A local press ad, for an employment website, stated “halifaxjobstoday.co.uk Launch of new Halifax focused jobs website Evening Courier has today launched its very own job site, providing a fantastic new resource for job seekers and businesses in Halifax ...”.</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Johnston-Press-plc/TF_ADJ_48223.aspx</link>
      <pubDate>Wed, 17 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Johnston-Press-plc/TF_ADJ_48223.aspx</guid>
    </item>
    <item>
      <title>Ideal Shopping Direct plc</title>
      <description>A one-hour ad on a teleshopping channel advertised Calortec ceramic heaters. It was hosted by a female presenter who was joined by a Calortec representative. The presenter made various claims about Calortec’s heating technology, including the environmental benefits of such technology, and its ability to dramatically reduce the cost of domestic heating by storing heat in the ceramic core. These claims were repeated throughout. The ad also featured a number of demonstrations with thermal...</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Ideal-Shopping-Direct-plc/TF_ADJ_48235.aspx</link>
      <pubDate>Wed, 17 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Ideal-Shopping-Direct-plc/TF_ADJ_48235.aspx</guid>
    </item>
    <item>
      <title>Geox SpA</title>
      <description>A TV ad, for Geox shoes, depicted children dancing with steam coming out of the soles of their shoes. The shoe also seemed to make a breathing sound when the steam came out.</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Geox-SpA/TF_ADJ_48234.aspx</link>
      <pubDate>Wed, 17 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Geox-SpA/TF_ADJ_48234.aspx</guid>
    </item>
    <item>
      <title>William Hill Organisation Ltd</title>
      <description>a. One ad, in the Racing Post, was headed “William HILL Best Prices FACT” and listed the odds for various sporting events. Very small print stated "Best Prices Fact based on price comparison taken from RP Saturday's Pricewise table 08/08/08 - 06/06/09 *Initial bet of £20 or more. Free bet is a win single added to your account on settlement of first bet. Free Bet must be on a different event to the initial stake. Free bet stake not included in any winnings, valid for 7 days. Correct promo code...</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/William-Hill-Organisation-Ltd/TF_ADJ_48228.aspx</link>
      <pubDate>Wed, 17 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/William-Hill-Organisation-Ltd/TF_ADJ_48228.aspx</guid>
    </item>
    <item>
      <title>Tombola (Alderney) Ltd</title>
      <description>A TV ad, for a bingo website, showed a white man wearing a dinner suit and a black man in a floral shirt; they sat by a fire on a beach. The black man was playing a ukulele and repeated, in song, everything the white man said: “If you sign up this month to tombola.co.uk; we will match your first deposit up to twenty five pounds; thank you Tito; ola tombola”.</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Tombola-(Alderney)-Ltd/TF_ADJ_48227.aspx</link>
      <pubDate>Wed, 17 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Tombola-(Alderney)-Ltd/TF_ADJ_48227.aspx</guid>
    </item>
    <item>
      <title>The Dorset Magazine Ltd</title>
      <description>A front-page flash, on Dorset Life magazine, stated "The best-read county magazine in Dorset".</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/The-Dorset-Magazine-Ltd/TF_ADJ_48240.aspx</link>
      <pubDate>Wed, 17 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/The-Dorset-Magazine-Ltd/TF_ADJ_48240.aspx</guid>
    </item>
    <item>
      <title>E.ON Energy Ltd</title>
      <description>A radio ad for an energy company was in the style of a school lesson. The teacher asked “The perfect source of energy?” and listed different energy sources, while the students gave her pros and cons for each. She said “Coal?” and the students responded “Cheap, reliable, but not low carbon”. She said “Gas?” and they responded “Fairly reliable, pretty clean, but North Sea gas is running out … So, it will get more expensive”. She said “Wind?” and they responded “Renewable, it’s carbon-free, but...</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/E,-d-,ON-Energy-Ltd/TF_ADJ_48236.aspx</link>
      <pubDate>Wed, 17 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/E,-d-,ON-Energy-Ltd/TF_ADJ_48236.aspx</guid>
    </item>
    <item>
      <title>Celabolin Europe</title>
      <description>A mailing for tablets and cream was headed "Arthritis may not kill you, but it can take your life ... Get it back with CELABOLIN". Text inside the leaflet stated "Clinical studies of Celadrin have been published twice in the Journal of Rheumatology. Its beneficial effects have been proved to be far superior to Glucosamine ... and other arthritic medications. Celadrin provides speedy relief from aching, painful joints, muscles and tissues ... it is specifically designed to be absorbed rapidly...</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Celabolin-Europe/TF_ADJ_48232.aspx</link>
      <pubDate>Wed, 17 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Celabolin-Europe/TF_ADJ_48232.aspx</guid>
    </item>
    <item>
      <title>British Gas Services Ltd</title>
      <description>A TV ad promoted boiler maintenance insurance. The voice-over stated “No one likes having to fork out for unexpected boiler repairs, especially my brother John”. A man held up a boiler repair bill which stated “AVERAGE boiler repair BILL” and the total "£1067” then fainted. The voice-over continued “You don’t pay any call-out charges or parts and labour costs. I only pay £13 a month and that includes an annual service … Bet he wishes he’d listened to his brother now”.</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/British-Gas-Services-Ltd/TF_ADJ_48233.aspx</link>
      <pubDate>Wed, 17 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/British-Gas-Services-Ltd/TF_ADJ_48233.aspx</guid>
    </item>
    <item>
      <title>Against Wind Farm at Low Spinney</title>
      <description>A circular, in opposition to a proposed wind farm development, was entitled "Campaign Update- Application Imminent. Volume 4 - Feb 2009". Text underneath made a number of claims about Broadview Energy's proposed wind farm development in Low Spinney.</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Against-Wind-Farm-at-Low-Spinney/TF_ADJ_48222.aspx</link>
      <pubDate>Wed, 17 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Against-Wind-Farm-at-Low-Spinney/TF_ADJ_48222.aspx</guid>
    </item>
    <item>
      <title>E.ON Energy Ltd</title>
      <description>
		A national press ad, for E.ON energy, was headed “On wrapping up the deal” and included an illustration of two women chatting at a bus stop. One said “READY FOR THE COLD WEATHER?” and the other replied “YES, WITH E.ON I’M GUARANTEED THE CHEAPEST GAS BILLS THIS WINTER”. Text stated “Helping you control your energy bills Our WinterGas deal guarantees* your gas bills will be cheaper this winter than those from any other major supplier (based on their Standard gas plans). As long as you use...</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/E,-d-,ON-Energy-Ltd/TF_ADJ_48224.aspx</link>
      <pubDate>Wed, 17 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/E,-d-,ON-Energy-Ltd/TF_ADJ_48224.aspx</guid>
    </item>
    <item>
      <title>Department of Energy and Climate Change</title>
      <description>
		a. A TV ad for the Government's "Act On CO2" campaign showed a young girl being read a bedtime story by her father. Gentle, sorrowful music played throughout. The voice-over stated "There was once a land where the weather was very very strange. There were awful heat waves in some parts and in others terrible storms and floods." Images in the storybook showed a cartoon horse, pig, sheep and other animals staring in dismay at a dried up river bed and a cartoon rabbit crying at the sight of...</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Department-of-Energy-and-Climate-Change/TF_ADJ_48225.aspx</link>
      <pubDate>Wed, 17 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Department-of-Energy-and-Climate-Change/TF_ADJ_48225.aspx</guid>
    </item>
    <item>
      <title>Channel 5 Broadcasting Ltd</title>
      <description>A TV ad for whisky on sale at Morrisons featured Alan Hansen walking his shopping trolley in a snow scene, past a bottle of Glenmorangie in the foreground. On-screen text showed a saving of £10.</description>
      <link>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Channel-5-Broadcasting-Ltd/TF_ADJ_48238.aspx</link>
      <pubDate>Wed, 17 Mar 2010 00:00:00 GMT</pubDate>
      <guid>http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/3/Channel-5-Broadcasting-Ltd/TF_ADJ_48238.aspx</guid>
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