News Feed

New Advertising Codes are here

Tue, 31 Aug 2010 23:00:00 GMT

New Advertising Codes come into effect today. The new Advertising Codes will help the ASA to continue to respond quickly and effectively to concerns about ads that are potentially misleading, harmful or offensive.

Landmark agreement extends ASA’s digital remit

Tue, 31 Aug 2010 23:00:00 GMT

Our remit is to be extended significantly to deliver more comprehensive consumer protection online. From next year, marketing communications online will be subject to rules to keep them legal, decent, honest and truthful.

Final countdown for new Advertising Codes

Tue, 17 Aug 2010 23:00:00 GMT

The ASA is giving advertisers a final reminder that new Advertising Codes will come into effect on 1 September. The Codes maintain the general principles that ads should be legal, decent, honest and truthful but include enhanced protections for consumers, and in particular children.

Alcohol Advertising Survey

Mon, 09 Aug 2010 23:00:00 GMT

The Advertising Standards Authority’s (ASA) latest Alcohol Advertising Survey reveals a high 99.7% compliance rate with the Advertising Codes. Helping advertisers to maintain high compliance with the alcohol rules is an ongoing commitment of both the ASA and the Code writing body, the Committee of Advertising Practice (CAP).

Video-on-demand (VOD) advertising

Sun, 01 Aug 2010 23:00:00 GMT

From 1 September 2010, the way we regulate advertising on TV-like video-on-demand (VOD) services will be changing. We have been designated by Ofcom as the co-regulator for advertising appearing on VOD services.