Background Briefings

Pile of filesThe ASA is often asked to explain the specific advertising rules in key sectors and provide background information about certain issues. Importantly, we’re frequently asked about what work we’ve done to keep advertising standards high and protect consumers.

Background briefings are a useful overview of our work in certain areas. They provide the context for why the rules are in place, as well as listing relevant ASA rulings. If we haven’t covered a topic that you’re interested in, please feel free to suggest a new topic.

Children (July 2010)
Alcohol (December 2008)
Charities Advertising Shock Tactics (July 2009)
Children and Food (December 2008)
Environment (January 2009)
Gambling (December 2008) 
Health and Beauty (April 2009)
Home Working (August 2009)
Motoring (August 2008) 
Overseas mailings (December 2008) 
Sound Levels (June 2009) 
Violence (December 2008)

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Adjudications

View our latest weekly ASA adjudications or search for rulings from the last five years.

Adjudications

Enquiries

If you have a general query about the work of the ASA, please read our Frequently Asked Questions as you may find your answer in this section instantly.

FAQs

Key facts and figures

Read some of our key facts and figures.

Key facts and figures

Committee of Advertising Practice (CAP)

The advertising rules are written by the advertising industry through two Committees: the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP).

CAP website

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