ASA Adjudication on Imzee Consulting FZC
Imzee Consulting FZC t/a
10 October 2012
Internet (on own site)
Number of complaints:
The Wholesale Pages website, www.wholesalepages.co.uk, stated, "Wholesale Pages is a leading UK B2B portal. Since our inception in 2003, we have been getting huge savings of up to 90% on retail prices for our members by providing latest, authentic, and up to date wholesalers, dropshippers, distributors, manufacturers, importers, auctions and thousands of other relevant trade resources. Our members include many renowned retailers, eBay power sellers, people working from home, market, carboot (sic) and fair traders, and even individuals looking for a one-off bargain". An ad on the website for an Ansorba Summer Dungarees and Top Set stated, "Wholesale: £18.99. Retail: £38. Profit £19.01. Supplier name - Members only".
The complainant challenged whether the product was available at the stated price.
CAP Code (Edition 12)
Imzee Consulting FZC did not respond to the ASA's enquiries.
The ASA was concerned by Imzee Consulting FZC's (Imzee) lack of response and apparent disregard for the Code, which was a breach of CAP Code (Edition 12) rule 1.7 (Unreasonable delay). We reminded them of their responsibility to respond promptly to our enquiries and told them to do so in future.
In the absence of any supporting evidence from Imzee showing that the products they offered were available at the claimed price, we concluded that the price claims were unsubstantiated and therefore in breach of the Code.
The ad breached CAP Code (Edition 12) rules 3.1 (Misleading advertising), 3.7 (Substantiation), 3.28 and 3.29 (Availability).
We referred the matter to the CAP compliance team.