Argos Ltd (Argos) said they were aware of the requirements of the BCAP code and had taken steps to ensure that the trampoline scene was suitable for use in the advert. They had positioned the trampoline in a safe area of the garden, away from potential hazards, and had inserted a safety net around it as well as showing that the alien child's parents were present to supervise her play. They stated that they had taken care to avoid showing the alien performing a realistic move that a child could look to emulate. They had instead portrayed a trick that was clearly fantastical as it was done at a slow speed and with no apparent effort. Argos argued that this was no different to any other instance where TV characters with supernatural powers were shown performing stunts beyond the abilities of humans and said they did not believe the scene promoted unsafe behaviour or showed the trampoline being used in an unsafe manner. They also said the scene in question was fleeting and obscured by other movements in the ad and no attempt was made to highlight or focus on the image of the alien performing on the trampoline.

Clearcast said they had had lengthy discussions with the advertising agency with regards to the safety precautions required for this scene. They thought it was acceptable because it showed parental supervision and the use of a safety net, because the alien child looked to be the right age to use the trampoline and because she was using it for the purpose for which it was intended. Clearcast also felt that the agency was able to use some degree of creative licence because the child in question was an alien puppet performing a move which defied gravity, and therefore could not be emulated. They noted the surreal aspect of the ad and believed that viewers would not take the scene literally because they would understand that the alien characters behaved differently to humans.