ASA Adjudication on Arnold Clark Automobiles Ltd
Arnold Clark Automobiles Ltd
134 Nithsdale Drive
Glasgow
G41 2PP
Date:
22 August 2012
Media:
Internet (on own site)
Sector:
Motoring
Number of complaints:
1
Complaint Ref:
A12-195923
Background
Ad
An ad for a Seat Leon, on www.ArnoldClark.com, stated "11 Seat Leon 1.6 TDi Eco S Copa Cost New £17,880 [price crossed out] £11,488 Save £6392 on Cost New".
Issue
The complainant challenged the availability of the car at the advertised price.
CAP Code (Edition 12)
Response
Arnold Clark said the car was available at the advertised price. They provided us with evidence to demonstrate that they had four of those vehicles sold or reserved at the advertised price at various branches.
Assessment
Not upheld
The ASA noted Arnold Clark had supplied evidence to show that vehicles of the description used in the ad had been available at the price claimed. They demonstrated that a number of vehicles had been sold or reserved at the same price or lower in the weeks that followed publication. We therefore concluded that the ad was not misleading.
We investigated the ad under CAP Code (Edition 12) rules 3.1 (Misleading advertising), 3.7 (Substantiation), 3.17 and 3.22 (Prices) but did not find it in breach.
Action
