31 Hollingbury Park Avenue
- Trading As:
- Electronic Healing
- Bob Beck Protocol
Misleading Advertising: Electronic Healing is in breach of the UK Advertising Standards Code for making unsubstantiated efficacy claims for The Bob Beck Protocol.
On 23 May 2012 the ASA published an adjudication against claims on the website http://www.electronichealing.co.uk (see below).
The website claimed that The Bob Beck Protocol “kills or disables microbes (virus, bacteria, and fungus) in the body” using devices called the “Silver Pulser - Blood Purifier & Ionic Colloidal Silver Generator”, the “Magnetic Pulser” and the “Water Ozonator”. An embedded video on the website claimed that The Bob Beck Protocol could amplify the immune system, remove the need for flu vaccinations, increase oxygen in the blood, reduce HIV infection levels and help fibromyalgia.
Electronic Healing did not provide evidence to support these claims. The ASA told Electronic Healing not to make claims for which they did not hold substantiation.
Although the ASA has adjudicated against Electronic Healing and has made several subsequent requests for an assurance of future compliance, it has not changed its website. Because of Electronic Healing’s continued non-compliance we took the decision to place their details on this section of the ASA website on 13 June 2012. These details shall remain in place until such time as Electronic Healing has appropriately amended its website to ensure compliance with the ASA adjudication and the CAP Code.
ASA summary of adjudication
A page on a website for complementary and alternative therapies and devices, www.electronichealing.co.uk, was titled "The Bob Beck Protocol" and described a three-stage process which used devices called the "Silver Pulser - Blood Purifier & Ionic Colloidal Silver Generator", the "Magnetic Pulser" and the "Water Ozonator". The website was viewed on 8 February 2012. Text stated, "The Bob Beck Protocol is a natural health, bioelectric protocol designed to help the body heal itself. The Bob Beck Protocol kills or disables, every microbe (virus, bacteria, and fungus) in your body. The average person has about 2 pounds of microbes in their body - the vast majority of which simply suppress the immune system. The Bob Beck Protocol destroys them". An embedded video, titled "Beck Protocol-help healing ... herpes, & more", showed two people discussing the Protocol, and included claims that it could help amplify the immune system, remove the need for flu vaccinations, increase oxygen in the blood, reduce HIV infection levels and help fibromyalgia.
Underneath the video, text stated "In 1990 Dr. Kaali and Dr. Lyman, discovered, that a small electric current could disable viruses from being able to infect cells and multiply, thus rendering them harmless ... What the Bob Beck Protocol does is kill or disable from multiplying, every microbe circulating in your body. When a microbe that is in the bloodstream is killed or disabled, the body will remove it. For many diseases that is all that is required for a cure ... The Bob Beck Protocol creates the conditions for: 1) No microbes in the body, 2) No diseased cells in the body, 3) A supercharged immune system, 4) You have "immortal blood." What is "immortal blood?" It is blood so clean of microbes, and so healthy, that if you put it on a microscope slide it will evaporate without dying".
Two issues were investigated, both of which were upheld:
1. Whether the claims about how the devices worked on the body were misleading and could be substantiated; and
2. Whether the claim "The Bob Beck Protocol kills or disables, every microbe (virus, bacteria, and fungus) in your body" was misleading and could be substantiated.
Electronic Healing did not respond to the ASA's enquiries. As a result, the ASA concluded that the claims had not been substantiated and were therefore misleading.