Kidz 5 A Day UK Limited
103 Carmunnoock Road
Glasgow
Lanarkshire
G44 4UL
- Trading As:
- Kidz 5 A Day UK Limited
- Product:
- Powdered Drink
Background Information
Misleading Advertising: Kidz 5 A Day UK Ltd is in breach of the UK Advertising Standards Code for making unproven claims about a powdered drink.
The ASA published an adjudication against Kidz 5 A Day UK Ltd on 1 February 2012. The ASA investigated whether the advertisers could substantiate claims on www.kidz5aday.com that their powdered drink product could provide children with a five a day portion of fruit or vegetables and was entirely organic.
Kidz 5 A Day was unable to provide adequate substantiation to demonstrate that the powdered drink contained fresh fruit and vegetables or that the powdered drink was entirely organic.
Although the ASA upheld the complaint against Kidz 5 A Day UK Ltd and the Compliance team has made repeated requests for an assurance of future compliance, the website www.kidz5aday.com continues to feature problematic claims.
Because of Kidz 5 A Day continued non compliance, we took the decision to place its details on the ASA section of the website on Wednesday 14 September.
These details shall remain in place until such time as “Kidz 5 A Day” has removed or appropriately amended the claims on its website to ensure compliance with the CAP Code.
Relevant Adjudication
