The ASA Council is the jury that decides whether advertisements have broken the advertising rules. Those ads that break the rules have to be withdrawn or changed.
The Council is actually two Councils: broadcast and non-broadcast, led by ASA Chair, Baroness Nicky Morgan. There are 12 members, excluding the Chair, and they all sit on both. Two-thirds of them are independent of industry and the remaining members have a recent or current knowledge of the advertiser, agency or media sectors. Members are appointed through an open recruitment process, with all positions advertised.
Collectively, the members offer a wide range of skills and experiences, representing the perspectives of a wide cross section of society, including young people, families, charities and consumer groups.While it would not be appropriate to publish details of deliberations, the parties to a complaint are made aware of the collective decision of Council, along with detailed reasoning. This information is also made publicly available in our detailed weekly rulings.
The ASA Council also operates as the Board of the ASA.
ASA Council members
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Nicky Morgan
Chair
Nicky Morgan (The Rt Hon the Baroness Morgan of Cotes) is a former MP and Minister. She is now a member of the House of Lords and has a portfolio career with roles across the private and public sectors, including as a Non-Executive Director at Santander UK, the Financial Services Compensation Scheme, Chair of the Careers & Enterprise Company and is a Trustee of the Science Museum Group.
Nicky served in the Cabinets of David Cameron and Boris Johnson as, respectively, Minister for Women & Equalities, Education Secretary and Digital, Culture, Media and Sport Secretary. She also chaired the House of Commons Treasury Select Committee for 2 years. She was the Member of Parliament for Loughborough between 2010 and 2019.
Before being elected she worked as a solicitor in the City of London specialising in M&A. -
Matt Barwell
Advertising Industry Background Member
Matt has more than 35 years of Marketing and Advertising experience, having held senior positions in three of the world’s leading FMCG businesses: Mars Inc; Diageo; and Britvic. He has led teams across many international markets. His most recent Executive role was serving as Chief Marketing Officer for Britvic, where he was also responsible for Corporate Affairs, Sustainability and R&D.
Matt has strong industry stakeholder relationships and regulatory experience, gained through the Presidents Committee of Food & Drink Federation, Advertising Association and ISBA. He is a former Chair of the AA’s Front Foot Group and of the Marketing Group of Great Britain, as well as being a Fellow of the Marketing Society.
He is currently an Advisor and NED for a number of scale-up businesses and is a Trustee for a leading Children’s Mental Health Charity, Place2Be. He lives in Berkshire with his wife Harriet, two dogs and has three grown-up sons.
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Murphy Cobbing
Independent Member
Murphy Cobbing is a Broadcast Journalist from Gateshead. She spent more than 20 years producing BBC News, consumer programmes and documentaries, for both radio and television, based largely in the North East of England. She has also worked in the independent media sector.
She is currently Vice President of the British Board of Film Classification, a school governor and has been a trustee of the Tyneside Cinema and the North East Circus Development Trust.
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Elizabeth Gordon
Independent Member
Elizabeth Gordon is a Non-Executive Director of NHS Lothian Health Board and a Member of two Integration Joint Boards (Edinburgh and East Lothian), statutory bodies with oversight of health and social care.
Her past experience includes being a Director of a large independent provider of NHS dentistry in Edinburgh and prior to that, Elizabeth was a Solicitor in a leading Scottish law firm, working in the field of occupational pensions.
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Alison Hastings
Independent Member
Alison is a former daily newspaper editor who has sat on the Boards of a range of regulators including the BBC Trust, the British Board of Film Classification, the Gambling Commission and the Press Complaints Commission.
She is currently a lay member of Durham University Council, a member of the Press Association Trust and a non-exec at Motability Operations PLC. Alison sits on the ASA Council as an independent member.
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Claire Hilton
Advertising Industry Background Member
Claire is Chief Brand Officer, Virgin Management, responsible for the overall Virgin masterbrand strategy & direction. Claire & her team work closely with the 40+ Virgin companies globally, providing direction on how to embed the brand across areas such as marketing & branding, customer & digital experience & sustainability.
Claire previously worked at BT and Barclays in various roles including Chief of Staff, UK Marketing Director and Managing Director, Global Brand & Insight.
Claire is a Chair of Virgin Start-up and Non-Exec Director at Virgin Holdings Limited, Virgin Enterprises Limited & Virgin Aviation Limited. She is a member of Women in Advertising & Communications Leadership (WACL) and a member of the Marketing Group of Great Britain. She also mentors several young female talent within the industry. Claire is married and has one daughter.
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Mark Howe
Media Industry Background Member
Mark Howe retired as Google’s MD of Agencies & Ad Industry Relations EMEA in December 2022, after 17 years.
During these 17 years Mark held numerous Senior Sales Management roles within the UK, Northern Europe & EMEA and was seen as the Media Industry face of Google. Prior to that he held senior roles in TV sales.
Mark is also very well known to us through his long-standing role as an Asbof Board member and, since 2020, EASA Board member. Mark was instrumental in arranging the deal with EASA, signed in late 2020 and renewed at the end of last year, via which Google funds European ad self-regulatory bodies, including the ASA.
In his spare time Mark enjoys open water swimming, having now raced the Classic Escape from Alcatraz swim in San Francisco Bay three times. In 2019, he took on his first 10km marathon swim & the famous Hellespont swim, the world’s oldest swim from Europe to Asia.
He was educated at University College London & lives in Surrey, with his wife and sometimes his three children when they come home.
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Rotha Johnston
Independent Member
Rotha Johnston is director of Wildflower Property and previously owned a foodservice business with her husband.
Rotha is a director of QUBIS Ltd, and a director at the charity, Ulster Garden Villages Ltd.
In the past she has been a BBC Trustee for Northern Ireland, Pro-Chancellor at Queen’s University Belfast, a member of the Industrial Strategy Council, a Belfast Harbour Commissioner, Deputy Chair of Invest Northern Ireland and a director of AIB UK, and chair of NIE Networks. In 2016 she was awarded Dame Commander of the Order of the British Empire for services to the Northern Ireland economy and public service.
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Richard Lloyd
Independent Member
Richard Lloyd joined the ASA council in April 2020. He has been Chair of the Independent Parliamentary Standards Authority since 2019. He is also Deputy Chair and Chair of the Policy Committee at the Financial Conduct Authority.
Richard led Which? as executive director from 2011 to 2016. Prior to this he was chief executive of the world federation of consumer organisations, Consumers International; head of policy at the housing charity, Shelter; and worked for two years in No10 Downing Street as a special adviser to the Prime Minister. He was awarded an OBE in 2019 for services to the economy and consumer rights.
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Kirsten Miller
Advertising Industry Background Member
Kirsten has over 17 years’ experience in digital media, having begun her career at Advertising.com, one of the world’s first algorithmic based digital ad networks.
Most recently, Kirsten spent seven years at Group M agency Maxus, where, as a member of the leadership team, she established the agency’s first technology team.
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Dr Rebecca Rumbul
Independent Member
Rebecca is the Executive Director and CEO of the Rust Foundation, a global non-profit stewarding the Rust programming language. She holds a PhD in Politics and Governance, and has worked as a consultant and researcher with governments, parliaments and development agencies all over the world, advocating for openness and transparency, and developing tools to improve digital participation.
In addition to her full-time and consultancy roles, Rebecca is a Non-Executive Director of OpenUK, and a Trustee of the Hansard Society.
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Krystle Sargent
Independent Member
Krystle has been a Barrister for more than 15 years and is the General Counsel and Deputy Director of Business Services at UK Sport, the government agency responsible for investing in Olympic and Paralympic sport in the UK. Prior to that she was at the Criminal Bar and has worked for OFGEM, the Nursing and Midwifery Council, and the Serious Fraud Office.
Krystle has also been a Local Councillor and the Cabinet Member for Community Safety & Public Health at Enfield Council, a trustee for a mental health charity, a Management Board member of a pupil referral unit and a local authority school governor.
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Monisha Shah
Independent Member
Monisha is a media professional with expertise in commercial broadcast and digital media. She also has significant experience of serving on a wide range of arts, media, education and regulatory boards, having served as a Trustee of Tate, National Gallery, the Foundling Museum and the Donmar Warehouse.
She is a serving Trustee of the Art Fund and in 2022, she was appointed Trustee of the Royal Collection Trust by Her Majesty Queen Elizabeth II. She was a board member of the Office for Students, the competition and regulatory authority for higher education in England and Ofcom’s Content Board. She presently chairs the Kings Counsel Appointments Panel, Wikimedia UK, the Arts and Humanities Research Council (UKRI) and is Chair of Trustees at Caterham School.
In December 2015, Monisha was invited by the then Prime Minister to join the Committee on Standards in Public Life. Monisha has a post-graduate degree from SOAS and an executive MBA from the London Business School.
Register of interests and remuneration
Council Members are appointed for a maximum of two three-year terms and receive a payment of up to £19,000 p.a. A combined Register of Council Members’ Interests is available for download.