Rulings (8)
  • Boots UK Ltd t/a boots.com

    • Upheld in Part
    • Website (own site)
    • 20 May 2026

    An online display ad for Boots made misleading savings claims. Another ad was investigated but it didn’t break the rules. 

  • DBZ Marketplace Online Ltd t/a Debenhams

    • Upheld
    • Website (own site)
    • 20 May 2026

    Two video display banners for Debenhams made misleading savings claims.

  • John Lewis plc

    • Upheld
    • Social media (paid ad)
    • 20 May 2026

    A paid-for Facebook ad and an online display ad for John Lewis made misleading savings claims. 

  • Perrin Et Fils SAS t/a La Vieille Ferme

    • Upheld
    • Social media (paid ad)
    • 20 May 2026

    A paid-for TikTok ad for a wine company irresponsibly implied that alcohol had therapeutic qualities, portrayed alcohol as being capable of changing your mood and a source of nourishment and made health claims. The ad was also socially irresponsible by encouraging excessive drinking.

  • Shop Direct Home Shopping Ltd t/a Very

    • Upheld
    • Website (own site)
    • 20 May 2026

    Two website pages for Very made misleading savings claims. 

  • SnackVerse Ltd

    • Upheld
    • Website (own site)
    • 20 May 2026

    A webpage for a snack subscription box misleadingly implied their subscribers would receive a specific country-themed box but didn’t make clear this was subject to allocation conditions. 

  • This is Enough Ltd

    • Upheld
    • Social media (own site)
    • 20 May 2026

    A website, LinkedIn post and GoFundMe page promoting DNA testing kits for victims of sexual assault made misleading claims about the incidence of rapes and the potential for evidence gathered using their self-testing kit to be admissible in court. 

  • VAM Apps Co t/a The Coach

    • Upheld
    • Social media (paid ad)
    • 20 May 2026

     A paid-for YouTube ad for a men’s health app was likely to cause serious and widespread offence. 

Informally resolved (6)
  • Eaton Gate Gaming Ltd t/a Kwiff

    • 20 May 2026
    • Number of complaints: 1

  • Game Retail Ltd t/a GAME

    • 20 May 2026
    • Number of complaints: 1

  • IES Ltd t/a All Clear Travel Insurance

    • 20 May 2026
    • Number of complaints: 1

  • Invicta Investment Properties Ltd t/a Invicta Property

    • 20 May 2026
    • Number of complaints: 1

  • Verisure Services (UK) Ltd t/a Verisure

    • 20 May 2026
    • Number of complaints: 1

  • Vodafone Ltd t/a Voxi, vodafone

    • 20 May 2026
    • Number of complaints: 1