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Adidas UK Ltd
An Instagram story on Tanya Burr’s account featuring affiliate links wasn’t obviously identifiable as an ad.
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DAMM 1876 LTD t/a DAMM 1876
S.A. DAMM t/a DAMM 1876: Two Instagram reels on alcohol brand Estrella Damm’s own account linked alcohol with activities or locations in which drinking would be unsafe or unwise.
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Dataverse Co. Limited t/a Gamehaus
Three paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.
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Guang Zhou Shi Chen Ming Ke Ji You Xian Gong Si t/a Mengcool
Guang Zhou Shi Chen Ming Ke Ji You Xian Gong Si t/a MENGCOOL, We Are TALA Ltd t/a TALA, and Ms Sheppard: Two Instagram stories on Jess Sheppard’s account featuring affiliate links weren't obviously identifiable as ads.
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Huel Ltd
An Instagram video made non-permitted comparative nutrition claims and compared foods that weren’t in the same category. It also made misleading pricing claims and contained general health claims that weren’t accompanied by an authorised specific health claim.
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Huuuge Global Limited t/a Billionaire Casino; Huuge Games SP Zoo
Two paid-for TikTok ads for social casino game app “Billionaire Casino” seen in March 2024:a. The first ad featured a person in the front seat of a car who stated, “So I just got a brand-new Tesla because I stopped going to the casino and started playing Billionaire Casino instead”. The ad then showed a casino slot mac...
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Mazda Motors UK Ltd
A paid-for Meta ad for the Mazda2 Hybrid car gave a misleading impression of the vehicle’s environment impact and made absolute claims that couldn’t be evidenced.
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Mobee Co Ltd t/a Ignite Classic Slots
Mobee Co Ltd: Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.
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Moreham Wood Ltd t/a Oak Furniture Superstore
A website for Oak Furniture Superstore failed to make the basis of a promotion clear and made misleading and unsubstantiated savings claims.
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Nike Retail BV
Nike Retail B.V. t/a Nike and The Sole Supplier Ltd: A paid-for X ad for The Sole Supplier, featuring Nike trainers, was misleading as most people would reasonably assume that the trainers were for adults when, in fact, they were intended for older children. The omission of this material information prompted people to ...
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Not Guilty Food Co Ltd t/a The Skinny Food Co
A Facebook post by The Skinny Food Co, seen on 15 April 2024, showed images of two glass mugs of coffee. The mugs and the contents appeared to be identical apart from a pixelated Starbucks logo on one and The Skinny Food Co’s logo on the other. Text above the Starbucks coffee stated “380 Calories Per Serving”. Text abo...
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Reiss Ltd
Reiss Ltd, Link Theory (UK) Ltd and Lydia Millen : An Instagram reel on Lydia Millen’s account posted together with Instagram stories featuring affiliate links to the products shown in the reel weren’t obviously identifiable as ads.
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Shop TJC Ltd t/a TJC, The Jewellery Channel Ltd
A teleshopping presentation for a blue and red light therapy electric toothbrush, seen on The Jewellery Channel on 10 April 2024. During the presentation, a TJC presenter made a number of claims regarding the effects of using the product. He stated, "It will remove staining, it will kill bacteria … if you’ve got gingiv...
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Sky UK Ltd t/a NOW
A website for Now TV was misleading as it didn’t make it sufficiently clear that free trials, which were automatically added to the basket, would auto-renew at a fee unless cancelled.
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SpinX Games Ltd
Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.
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THG Beauty Ltd t/a Look Fantastic
An Instagram story highlight on Erim Kaur’s account wasn’t obviously identifiable as an ad.
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Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE
Two Instagram stories on Mel Lloyd’s account @my_neutral_place, posted on 24 March 2024: a. The first Instagram story featured a video of Ms Lloyd’s kitchen sink and tap with the text “Link to my sink (on my Amazon storefront)”. A clickable link labelled “Tap for sink [hand heart emoji]...
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Zeroo Gravity Games LLC t/a Cash Tornado
Two paid-for TikTok ads for Zeroo Gravity Games LLC, an online game provider, seen in March 2024:a. The first ad, for the social casino game app “Cash Tornado”, featured imagery of slot gameplay accompanied by slot machine sound effects matching the gameplay imagery of coins lining up.A voice-over and on-screen text ac...
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ASDA Stores Ltd t/a ASDA
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Blue 14 D2C Ltd t/a Corgi Model Club
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Boohoo Group plc t/a Karen Millen ; Boohoo; BoohooMan; Warehouse; Oasis; Coast; Dorothy Perkins; Debenhams; Wallis; Burton; MissPap; Nasty Gal; Pretty Little Things
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Direct Wines Ltd t/a The Sunday Times Wine Club, Laithwaite's Wine
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Groupon International Ltd t/a Groupon UK
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McDonald's Restaurants Ltd t/a McDonald's
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Oak Tree Mobility Ltd
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Patrick Coddou t/a thepatrickcoddou
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SG Wellness Developments Ltd t/a Spacegoods
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Shell UK Ltd t/a Shell
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Start Point Spearfishing Ltd
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Trainline.com Ltd
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