It's vital that businesses advertise their more sustainable products and initiatives. Without that, how can we be informed about the more sustainable choices we know we need to make if the UK is to hit its challenging CO2e reduction targets?
But green claims must be trustworthy. And we too must keep our own house in order. We must apply the same diligence we bring to our regulation to our own activities. This Net Zero Roadmap explains how we will do that. I hope it inspires you to make the changes we all need to make to reduce our emissions and so do our bit.”
Advertising Standards Authority is aiming towards achieving Net Zero emissions by 2030, but what does ‘Net Zero emissions’ mean?
Current Science-Based Target initiative (SBTI) guidance states that to reach Net Zero, most organisations will need to reduce emissions by at least 90% from their baseline year and neutralise any residual emissions. The SBTi recommends that targets are reviewed every 5 years or with the release of any new guidance for the sector so the reduction required to meet Net Zero may change.
This document shares our plan to meet those targets and the methods we use to measure progress.