As part of our efforts to have more impact online, we've been using innovative techniques to proactively identify ads for age-restricted products that, in breach of the advertising rules, are placed in children's media online, or served to children's social media accounts. Our studies include working in collaboration with social media platforms popular with children and using avatars which act as proxies for their respective online audiences.
The 100 Children Report
News story: 100 Children Report
Key headlines from our 100 Children Report
The 100 Children Technical Report (companion report prepared by Kantar)
Our 100 Children Report - enforcement and engagement with advertisers, agencies and platforms
Quarterly reporting of children's online media
Quarterly reporting of children's online media: Q2 2020 report
Quarterly reporting of children's online media: Q3 2020 report
Quarterly reporting of children's online media: Methodology (Q3 2020)
Quarterly reporting of children's online media: Q4 2020 report
Quarterly reporting of children's online media: Methodology (Q4 2020)
Quarterly reporting of children's online media: Q1 2021 report
Quarterly reporting of children's online media: Methodology (Q1 2021)
Quarterly reporting of children's online media: Summary report