Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
The Consumer Rights (Payment Surcharges) Regulations brought into force a ban on surcharges on consumer credit and debit cards with effect from 13 January 2018. This means that merchants must not charge consumers a fee in addition to the advertised price of a transaction on the basis of a consumer using a credit or debit card.
We would urge marketers to seek legal advice on whether specific fees they wish to charge consumers comply with the legislation.
For more information on compulsory costs and charges, see Compulsory Costs and Charges: General.