Advertising codes

Here you’ll find out what the rules say. If you want some help with how to interpret them, check out our AdviceOnline articles.

• 

  Non-broadcast Code

  The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications.

• 

  Broadcast Code

  The UK Code of Broadcast Advertising (BCAP Code) applies to all advertisements (including teleshopping, content on self-promotional channels, tv text and interactive tv ads) and programme sponsorship credits on radio and tv services licensed by Ofcom

• 

  Register of CAP Code changes

  Details of changes made to the Non-broadcast Code since they were published in 2010.

• 

  Register of BCAP Code changes

  Details of changes made to the Broadcast Code since they were published in 2010.