Rulings (22)
  • Aspire Nutrition

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad made claims that a supplement could help to prevent, treat or cure autism. 

  • Happy Koala LLC t/a Happy Mammoth

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad for a weight-loss supplement made unauthorised health claims, made claims that people could lose fat from specific parts of the body and referred to a rate or amount of weight loss which is prohibited by our rules. 

  • Mitchells & Butlers Leisure Retail Ltd t/a Harvester

    • Upheld
    • 03 July 2024

    A website promotion for the Harvester app misleadingly omitted material information about the significant limitations and qualifications of the promotion

  • Spectrum Awakening

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad made claims that a supplement could help to prevent, treat or cure developmental language disorder, autism and ADHD.

  • The Big Table Group Ltd t/a Las Iguanas

    • Upheld
    • Social media (own site)
    • 03 July 2024

    A TikTok ad encouraged excessive or irresponsible consumption of alcohol, and featured someone under the age of 25 playing a significant role which is prohibited by our strict alcohol rules.

  • The Clean Supps LLC t/a Inno Supps

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad for a weight-loss supplement made unauthorised health claims, made claims that people could lose fat from specific parts of the body and referred to a rate or amount of weight loss which is prohibited by our rules. 

  • The Drop Supplements Ltd t/a Drop

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad for a supplement made claims that it could prevent, treat or cure stress, anxiety and ADHD and made unauthorised specific health claims.

  • air up GmbH

    • Upheld
    • Internet (video)
    • 03 July 2024

    A YouTube ad featuring public urination condoned anti-social and potentially unlawful behaviour.

  • Apollo Future Technology Ltd

    • Upheld
    • 26 June 2024

    A website for Apollo Vapes UK, www.apolloecigs.co.uk, an electronic cigarette brand, seen on 17 January 2024, featured a page titled “Affiliate Program” that stated, “1.Online Affiliates If you have a website (or other online marketing channels) that can help promote Apollo products and send traffic to our website, you...

  • Femtech Healthcare Ltd t/a KeyForHer

    • Upheld
    • 26 June 2024

    A paid-for Facebook ad for Key, a supplement company, seen on 5 April 2024, included a caption that stated, “Use code TRYKEY for 20% off + Free Shipping on your first one-time purchase of Key For Peri + Menopause”.The ad featured a video of a woman talking about the product that included the claims, “It’s the most comp...

  • Lyma Life Ltd

    • Upheld
    • 26 June 2024

    A paid-for Instagram ad for the LYMA Laser, a home beauty device, seen in January 2024, compared the product to LED masks. The headline claim stated, “Ok wasting your money on LED masks? Then the LYMA Laser is probably not for you”. The caption stated, “The world’s most powerful home beauty device is 100x more effectiv...

  • Magflo Ltd t/a JAC Vapour

    • Upheld
    • 26 June 2024

    A website for JAC Vapour, www.jacvapour.com, an e-cigarette retailer seen on 18 January 2024, featured a page titled “JAC Ambassador” that included text that stated “Tips for sharing. Here are some tips on how you can share and promote your JAC link/code: Get Social: Why not share on your social media accounts? Try and...

  • Pixus Online Ltd t/a Juicemate

    • Upheld
    • 26 June 2024

    A website for Juicemate, www.juicemate.co.uk, an electronic cigarette brand seen on 17 January 2024 featured a page titled “Vape Affiliate Program”. Text under the heading stated, “Click here to join our affiliate program!” with linked text. Further text below stated, “[…] Earn a healthy, rewarding commission for every...

  • Rejuvit Labs, LLC t/a Rejuvit Ageless Vitality, Rejuvit Graceful Ageing

    • Upheld
    • 26 June 2024

    Two paid-for Facebook ads for Rejuvit, a supplement company, seen on 5 April 2024:a. A paid-for Facebook ad for Rejuvit Ageless Vitality, included a caption that stated “Get Up To 35% Off Rejuvit Menopause Relief”. The ad included a quote from a customer that stated, “I’m telling you, once you start, you’ll keep seeing...

  • BetterMe Ltd t/a Better Me

    • Upheld
    • 19 June 2024

    BetterMe Ltd: A paid-for TikTok ad misleadingly represented and exaggerated the physique that could be obtained by using an exercise programme.

  • Fussy Ltd

    • Upheld
    • 19 June 2024

    Fussy Ltd: A LinkedIn and Instagram ad for Fussy deodorant discredited and denigrated a competitor's brand and products.  

  • Nutritional Sciences Ltd t/a Physical Nutrition

    • Upheld
    • 19 June 2024

    Nutritional Sciences Ltd: An ad made unauthorised health claims, implied that a food supplement could prevent, treat or cure human disease and made misleading claims regarding an alleged testimonial from a doctor.    

  • Online Classifieds AG t/a PURE

    • Upheld
    • 12 June 2024

    Two posters for the PURE Dating App, seen in March 2024: a. The poster depicted four images of cartoon style heads, next to text that stated, “IT’S A GOOD DAY TO GET SOME HEAD” and “ON PURE DATING APP” followed by a QR code. b. The poster depicted a cartoon head of a princess, next t...

  • XIX Vodka Ltd

    • Upheld in part
    • 12 June 2024

    A YouTube video on the Sidemen’s YouTube channel, seen on 8 October 2023. The video was titled “KSI & W2S CONTROL THE SIDEMEN FOR THE DAY”. The video featured the Sidemen doing challenges around London in two teams. At approximately 16 minutes into the video, a title card quickly appeared that rep...

  • Alzheimer's Society

    • Not Upheld
    • 05 June 2024

    Three TV ads and a radio ad for a charity were not irresponsible, did not cause serious or widespread offence, and did not cause unjustifiable distress.

Informally resolved (61)
  • Associated Newspapers Ltd t/a Mail on Sunday, Daily Mail, Metro, London Lite, Evening Standard, Irish Mail on Sunday, Associated New Media, Mail Travel, Mail Shop

    • 03 July 2024
    • Number of complaints: 0

  • Beauty Bay Ltd

    • 03 July 2024
    • Number of complaints: 0

  • Blacks Outdoor Retail Ltd t/a Millets

    • 03 July 2024
    • Number of complaints: 0

  • British Telecommunications plc t/a BT, BT Sport

    • 03 July 2024
    • Number of complaints: 0

  • Currys Group Ltd t/a Currys, PC World, Currys PC World, iD Mobile

    • 03 July 2024
    • Number of complaints: 0

  • Fine & Country Ltd

    • 03 July 2024
    • Number of complaints: 0

  • Greenhouses Direct Ltd

    • 03 July 2024
    • Number of complaints: 0

  • Grocery Delivery E-Services UK Ltd t/a HelloFresh

    • 03 July 2024
    • Number of complaints: 0

  • Halfords Ltd t/a Halfords

    • 03 July 2024
    • Number of complaints: 0

  • Holiday Extras Ltd t/a Purple Parking; JetParks

    • 03 July 2024
    • Number of complaints: 0

  • Jet2holidays Ltd t/a Jet2.com, Jet2 Holidays

    • 03 July 2024
    • Number of complaints: 0

  • Jet2holidays Ltd t/a Jet2.com, Jet2 Holidays

    • 03 July 2024
    • Number of complaints: 0

  • Jubel Ltd

    • 03 July 2024
    • Number of complaints: 0

  • Leicestershire County Cricket Club

    • 03 July 2024
    • Number of complaints: 0

  • Nutritional You Ltd

    • 03 July 2024
    • Number of complaints: 0

  • Shutters of London Ltd

    • 03 July 2024
    • Number of complaints: 0

  • SportsPro Media Ltd t/a SportsPro Media

    • 03 July 2024
    • Number of complaints: 0

  • Virgin Atlantic Airways Ltd t/a Virgin Atlantic

    • 03 July 2024
    • Number of complaints: 0

  • Your Golf Travel Ltd

    • 03 July 2024
    • Number of complaints: 0

  • Grocery Delivery E-Services UK Ltd t/a HelloFresh

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements