Rulings (270)
  • A3 Games PTe Ltd t/a A3 Games

    • Upheld
    • Social media (paid ad)
    • 26 March 2025

    A paid-for Facebook ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype by objectifying and sexualising women.

  • A3 Games Pte Ltd t/a Top Girl

    • Upheld
    • Social media (paid ad)
    • 26 March 2025

    A paid-for Facebook ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype by objectifying and sexualising women.

  • EE Ltd

    • Upheld
    • Social media (paid ad), Television, Radio
    • 26 March 2025

    A TV, radio, paid-for social media and digital poster ad for EE made unsubstantiated claims about the performance and capabilities of a Wi-Fi router.

  • EE Ltd t/a EE

    • Upheld
    • Social media (paid ad), Television, Radio
    • 26 March 2025

    A TV, radio, paid-for social media and digital poster ad for EE made unsubstantiated claims about the performance and capabilities of a Wi-Fi router.

  • John Mills Ltd t/a JML

    • Upheld
    • Television
    • 26 March 2025

    A TV ad made unsubstantiated claims about the efficacy of a shapewear product.

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 26 March 2025

    A TV ad made unsubstantiated claims about the efficacy of a shapewear product.

  • McDonald's Restaurants Ltd

    • Upheld in part
    • App (own claim), Television
    • 26 March 2025

    An ad for the ‘Feed the Family Offer’ shown in the My McDonald’s app failed to include all non-optional fees in quoted prices.

  • McDonald's Restaurants Ltd

    • Upheld in part
    • App (own claim), Television
    • 26 March 2025

    An ad for the ‘Feed the Family Offer’ shown in the My McDonald’s app failed to include all non-optional fees in quoted prices.

  • Stars Interactive Ltd t/a PokerStars

    • Upheld
    • Social media (own site)
    • 26 March 2025

    An Instagram ad portrayed gambling behaviour that was socially irresponsible by trivialising gambling, encouraging repetitive participation and describing gambling as an investment.

  • Bestway Retail Ltd t/a Bargain Booze

    • Upheld
    • Social media (paid ad)
    • 19 March 2025

    A paid-for Instagram and Facebook ad for alcohol which featured Father Christmas was of particular appeal to under-18s.   

  • Haven Leisure Ltd

    • Upheld
    • Social media (paid ad)
    • 19 March 2025

    A paid-for Facebook ad and website made misleading price claims.

  • Dawn Hazeldine t/a Stockport Counselling Services

    • Upheld
    • Internet (website content)
    • 12 March 2025

    A webpage misleadingly claimed that they were associated with the BACP and implied that they’d received training and qualifications from them when this wasn't the case.

  • Petchip.Network

    • Upheld
    • Search (paid)
    • 12 March 2025

    Two paid-for Google search ads for Petchip.Network misleadingly implied they were an approved database to comply with the legal requirements for microchipping cats and dogs. 

  • Shenzhenshi Senyi Dianzi Shangwu Youxiangongsi t/a Plum-Marketing

    • Upheld
    • Internet (classified)
    • 12 March 2025

    An Amazon product listing was socially irresponsible as it condoned an unsafe practice and featured very young children playing with a toy that was likely to cause them physical harm. 

  • Shop TJC Ltd t/a Ideal World

    • Upheld
    • Television
    • 12 March 2025

    A teleshopping presentation made unsubstantiated price and savings claims. 

  • Gemporia Ltd

    • Upheld
    • Television
    • 05 March 2025

    A teleshopping presentation misleadingly compared the price of a product to the price of a non-identical competitor product and failed to substantiate price statements.

  • Maki Online Services Ltd

    • Upheld
    • 26 February 2025

    An email misrepresented the consequences of not renewing an expired document and didn't make clear that an eVisa could be obtained for free via the Government’s website.   

  • EDF Energy Ltd

    • Upheld
    • 19 February 2025

    A radio ad was misleading as it omitted information and didn’t make the basis of the claims made in the ad clear.

  • Floor Design Ltd t/a Flooring by Nature

    • Upheld
    • 19 February 2025

    A website failed to substantiate environmental claims and didn’t make clear that these claims referred to only part of a carpet, and the actions people would need to take for their carpet to successfully biodegrade.

  • Intelligent Lending Ltd t/a Ocean

    • Upheld
    • 19 February 2025

    A paid-for Meta ad and display ad irresponsibly encouraged consumers to spend regularly on non-essential purchases using a credit card.

Informally resolved (584)
  • Aldi Store Ltd

    • 26 March 2025
    • Number of complaints: 1

  • Aldi Stores Ltd

    • 26 March 2025
    • Number of complaints: 1

  • CDS (Superstores International) Ltd

    • 26 March 2025
    • Number of complaints: 1

  • CDS (Superstores International) Ltd t/a The Range

    • 26 March 2025
    • Number of complaints: 1

  • Cambridge Online Education Ltd

    • 26 March 2025
    • Number of complaints: 1

  • Carnival PLC

    • 26 March 2025
    • Number of complaints: 1

  • Carnival plc

    • 26 March 2025
    • Number of complaints: 1

  • Disturbia Clothing

    • 26 March 2025
    • Number of complaints: 1

  • Disturbia Clothing Ltd

    • 26 March 2025
    • Number of complaints: 1

  • Energy Funding Service Ltd

    • 26 March 2025
    • Number of complaints: 1

  • Energy Funding Service Ltd

    • 26 March 2025
    • Number of complaints: 1

  • Explora S.A.

    • 26 March 2025
    • Number of complaints: 2

  • Explora S.A. t/a Explora

    • 26 March 2025
    • Number of complaints: 1

  • Menwell Ltd

    • 26 March 2025
    • Number of complaints: 1

  • Menwell Ltd

    • 26 March 2025
    • Number of complaints: 1

  • Prestige Gifting Ltd

    • 26 March 2025
    • Number of complaints: 1

  • Prestige Gifting Ltd t/a Prestige Flowers

    • 26 March 2025
    • Number of complaints: 1

  • Rheal Superfoods Ltd

    • 26 March 2025
    • Number of complaints: 1

  • Samsung Electronics (UK) Ltd

    • 26 March 2025
    • Number of complaints: 1

  • Samsung Electronics (UK) Ltd

    • 26 March 2025
    • Number of complaints: 1