Rulings (300)
  • Banquist Ltd t/a Winedrops

    • Upheld
    • Social media (paid ad), Email
    • 05 November 2025

    Two emails and a paid-for Instagram ad for an online wine retailer made misleading and unsubstantiated claims about the origin of their wine. They also failed to make clear the basis of the price comparisons and the significant conditions of the promotion.

  • Beautaholics Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 05 November 2025

    A paid-for Meta ad and a website page for a hair and skincare retailer which featured an LED facemask made medicinal claims for a product that was not registered with the Medicines and Healthcare products Regulatory Agency (MHRA) and didn't have the applicable conformity marking.

  • Cleriva t/a NovaFlow

    • Upheld
    • Social media (paid ad)
    • 05 November 2025

    Two paid-for Facebook ads for a sinus clearing device made medical claims for a product that did not have the applicable conformity marking and was not registered with the Medicines and Healthcare products Regulatory Agency (MHRA).

  • Invention Works BV t/a Silk’n

    • Upheld
    • Social media (paid ad), Website (own site)
    • 05 November 2025

    A paid-for Meta ad and website page for a hair and skincare tool retailer, which featured an LED facemask, made medicinal claims for a product that was not registered with the Medicines and Healthcare products Regulatory Agency (MHRA) and did not have the applicable conformity marking.

  • Luyors Retail Inc

    • Upheld
    • Social media (paid ad)
    • 05 November 2025

    A paid-for Meta ad for a retailer of LED therapy tools, which featured an LED facemask, made medicinal claims for a product that was not registered with the Medicines and Healthcare products Regulatory Agency (MHRA) and did not have the applicable conformity marking.

  • On The Beach Ltd

    • Upheld
    • Website (own site), Television
    • 05 November 2025

    A TV ad and two website pages for On the Beach misleadingly implied that all consumers with eligible bookings would receive free airport lounge access.

  • Project E Beauty LLC

    • Upheld
    • Social media (paid ad), Website (own site)
    • 05 November 2025

    A paid-for Meta ad and a website page for a hair and skincare retailer, which featured an LED facemask made medicinal claims for a product that was not registered with the Medicines and Healthcare products Regulatory Agency (MHRA) and did not have the applicable conformity marking.

  • RTSB Ltd

    • Not upheld
    • Social media (influencer or affiliate ad)
    • 05 November 2025

    A YouTube ad for Match Bingo, which featured the Tottenham Hotspur football team, was not inappropriately targeted to under-18s.

  • Stove Industry Alliance Ltd t/a Stove Industry Association

    • Upheld
    • Website (own site)
    • 05 November 2025

    A website for the Stove Industry Association made unsubstantiated claims that modern stoves emitted significantly lower emissions than open fireplaces or older stoves, and that they were a low-emission way to heat a home. It also failed to make the basis of comparative environmental claims clear. 

  • persons unknown t/a Arthur Mystery Book

    • Upheld
    • Game (mobile/app)
    • 05 November 2025

    An in-game ad for a mobile game app was socially irresponsible and likely to cause serious and widespread offence by objectifying and sexualising women and featuring a harmful gender stereotype. 

  • Supreme CBD Ltd

    • Upheld
    • Social media (own site)
    • 29 October 2025

    A post for SupremeCBD on Anthony Fowler’s Instagram account implied that a food supplement could prevent, treat or cure chronic anxiety and depression. It also discouraged essential treatment for conditions for which medical supervision should be sought.

  • Sweet Bee Organics Ltd

    • Upheld
    • Website (own site)
    • 29 October 2025

    A website for a beauty products retailer made medicinal claims about an unlicensed product.

  • WHG (International) Ltd t/a William Hill Online

    • Upheld
    • App (own claim)
    • 29 October 2025

    An in-app ad promoting an offer for a game in the William Hill app misleadingly contradicted the terms and conditions that applied to the offer.

  • Betway Ltd

    • Upheld
    • Social media (paid ad)
    • 22 October 2025

    A pre-roll ad on YouTube for Betway featured the Chelsea FC logo in a manner which was likely to be of strong appeal to under-18s.

  • Bonne Terre Ltd t/a Sky Bet

    • Upheld
    • Social media (paid ad)
    • 22 October 2025

    [Republished ruling] A promoted tweet for Sky Bet featured Gary Neville, a person who was likely to be of strong appeal to under-18s.

  • Eaton Gate Gaming Ltd t/a Kwiff

    • Upheld
    • Social media (own site)
    • 22 October 2025

    A post on Kwiff’s X account featured Sir Lewis Hamilton, a person who was likely to be of strong appeal to under-18s.

  • Zzoomm plc

    • Upheld
    • Circular
    • 22 October 2025

    A circular letter for a broadband provider wasn’t obviously identifiable as marketing material and misled consumers by presenting it in a way that implied they were important notices on broadband disruption.

  • Assured Food Standards t/a Red Tractor

    • Upheld
    • Television
    • 15 October 2025

    A TV ad for Assured Food Standard’s Red Tractor Scheme failed to make clear exactly which standards it was referring to, or the degree to which those standards were being met when using the claim “farmed with care” in conjunction with “all our standards are met.”

  • Charlie Johnson

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    Two paid-for social media ads by Charlie Johnson, a business coach in the fitness industry, misleadingly implied that claimed lifestyle and earning results were typical and that a promotion was time limited when this wasn’t the case.

  • Grant Cardone Training Technologies Inc t/a Grant Cardone

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    A paid-for Facebook ad for an online business event by businessman Grant Cardone misleadingly implied that claimed earnings results were typical.

Informally resolved (443)
  • BrewDog plc

    • 05 November 2025
    • Number of complaints: 1

  • Buoycatcher Ltd

    • 05 November 2025
    • Number of complaints: 1

  • Buy It Direct Ltd

    • 05 November 2025
    • Number of complaints: 1

  • Diageo Great Britain Ltd

    • 05 November 2025
    • Number of complaints: 1

  • Gemporia Ltd

    • 05 November 2025
    • Number of complaints: 1

  • Identicare Ltd

    • 05 November 2025
    • Number of complaints: 1

  • Illva Saronno SpA

    • 05 November 2025
    • Number of complaints: 1

  • Isobel Lorna t/a isobellorna_

    • 05 November 2025
    • Number of complaints: 1

  • Moonpig.com Ltd

    • 05 November 2025
    • Number of complaints: 1

  • Supergroup Internet Ltd t/a Superdry

    • 05 November 2025
    • Number of complaints: 1

  • Nineteen Group Ltd

    • 29 October 2025
    • Number of complaints: 1

  • Phlo Technologies Ltd and iPLATO Healthcare Ltd

    • 29 October 2025
    • Number of complaints: 1

  • Sportsdirect.com Retail Ltd

    • 29 October 2025
    • Number of complaints: 1

  • Supercell Oy

    • 29 October 2025
    • Number of complaints: 1

  • Team RH Fitness Ltd

    • 29 October 2025
    • Number of complaints: 1

  • Verisure Services (UK) Ltd

    • 29 October 2025
    • Number of complaints: 1

  • Vodafone Ltd

    • 29 October 2025
    • Number of complaints: 1

  • WHG (International) Ltd t/a William Hill Online

    • 29 October 2025
    • Number of complaints: 1

  • 8Forty AE t/a Land Registry UK

    • 22 October 2025
    • Number of complaints: 1

  • Hays Travel Ltd

    • 22 October 2025
    • Number of complaints: 1