Rulings (328)
  • BioIdentical Hormone Therapy Ltd t/a BioID Health

    • Upheld
    • Social media (paid ad)
    • 26 August 2026

    Two paid-for Facebook ads for a hormone health consultant made misleading claims that they could provide more effective tests and services for low testosterone than GPs and were irresponsible by implying that GPs were insufficiently thorough.

  • Hotpoint UK Appliances Ltd

    • Upheld
    • Website (own site)
    • 26 August 2026

    A website for Hotpoint made misleading comparative claims.

  • Nutri-Paw Ltd t/a Healthy Dog

    • Upheld
    • Social media (paid ad)
    • 26 August 2026

    A paid-for Facebook ad for a dog dental care product misleadingly and irresponsibly implied that dogs undergoing veterinary treatment had a high chance of dying, made medicinal claims for an unauthorised product, and made misleading efficacy claims.

  • Stacey’s World Rocks

    • Upheld
    • Messaging app
    • 26 August 2026

    A Telegram post on the Stacey’s World Rocks account was socially irresponsible by encouraging people not to pay household bills.

  • Vir Health Ltd t/a Numan

    • Upheld
    • Social media (paid ad)
    • 26 August 2026

    Two paid-for Facebook ads for a digital healthcare company made misleading claims about the occurrence of low testosterone in the male population.

  • Fenix Biomed BV

    • Upheld
    • Website (own site)
    • 19 August 2026

    A website for a human tissue donation service misleadingly implied they were based in the UK.

  • Ferrero UK Ltd t/a Thorntons

    • Not upheld
    • Social media (paid ad)
    • 19 August 2026

    A paid-for Instagram ad for Thorntons didn’t break the rules by featuring an identifiable less healthy food product.

  • The Boots Company PLC t/a Boots

    • Upheld
    • National newspaper (paid ad)
    • 19 August 2026

    A national press ad for Boots featured a promotion that wasn’t administered fairly and caused participants unnecessary disappointment.

  • Dribble Media Ltd t/a Midnite

    • Upheld
    • Television, VOD, Radio
    • 12 August 2026

    Two TV ads, Two Video on Demand ads and a radio ad for Midnite, a betting app, portrayed gambling behaviour that could lead to financial, social or emotional harm and also suggested that gambling was an escape from personal problems.

  • EverAI Ltd t/a AI Realities

    • Upheld
    • Social media (paid ad)
    • 12 August 2026

    A paid-for Facebook ad for an AI companion app was socially irresponsible and likely to cause serious and widespread offence by including a harmful gender stereotype which objectified women.

  • Gary Baron

    • Upheld
    • Website (own site)
    • 12 August 2026

    A webpage for Gary Baron Counselling claimed that he was a member of the British Association for Counselling and Psychotherapy (BACP) when this wasn’t the case.

  • Nectar Sleep Ltd

    • Upheld
    • Website (own site)
    • 12 August 2026

    The homepage for the Nectar Sleep website made misleading saving claims and didn’t make the basis of their savings claims clear. They also made comparisons against other brands’ prices without ensuring the claims were based on the actual price of the product.

  • YO! Sushi UK Ltd t/a YO!

    • Upheld
    • Social media (paid ad)
    • 12 August 2026

    A paid-for Instagram post for YO! Sushi broke the rules by featuring an identifiable specific less healthy food product.

  • Costcutter Supermarkets Group Ltd t/a Costcutter and Mondelez Europe Services GmbH – UK branch t/a Cadbury (Mondelez)

    • Upheld in part
    • Social media (paid ad), Website (own site)
    • 05 August 2026

    A webpage for Costcutter and Cadburys broke the rules by featuring an identifiable less healthy food product. Another ad was investigated but it didn’t break our rules.

  • Innate-Essence Ltd t/a the Turmeric Co.

    • Upheld
    • Website (own site)
    • 05 August 2026

    A website for a turmeric shot company made claims that a food could prevent, treat or cure human disease.

  • Jaded London Ltd

    • Upheld
    • Email
    • 05 August 2026

    An email for a clothing brand was socially irresponsible by glamourising smoking.

  • Warner Bros Entertainment UK Ltd

    • Not upheld
    • Poster, Television
    • 05 August 2026

    A TV ad and two posters for the film They Will Kill You weren’t irresponsible or offensive and didn’t glamourise violence and knife crime. The ads were suitable for display in an untargeted medium, had suitable scheduling restrictions and hasn’t been inappropriately placed during a UEFA Champions Leag...

  • Warner Bros Entertainment UK Ltd

    • Upheld in part
    • Poster, Television
    • 05 August 2026

    Posters for the film Lee Cronin’s The Mummy were likely to cause fear or distress to young children and were unsuitable for outdoor display. Two other ads were investigated but they didn’t break our rules.

  • Airbrush

    • Upheld
    • 29 July 2026

    Two paid-for Facebook ads and a website for a hairstyling company misleadingly implied they were endorsed by fashion brands, used unrelated influencer content to promote their product and didn’t have evidence to show that testimonials were genuine.

  • Bolt Healthcare Ltd t/a Bolt Pharmacy

    • Upheld
    • 29 July 2026

    Two paid-for Facebook ads for an online pharmacy failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for advertising purposes as independent review sites. They also promoted weight loss prescription-only ...

Informally resolved (402)
  • Access Fertility Ltd

    • 26 August 2026
    • Number of complaints: 1

  • Big Drop Brewing Co Ltd

    • 26 August 2026
    • Number of complaints: 1

  • Blue Star Planet Ltd t/a 10bet

    • 26 August 2026
    • Number of complaints: 1

  • Cell Regeneration Ltd

    • 26 August 2026
    • Number of complaints: 1

  • DBZ Marketplace Online Ltd t/a Debenhams

    • 26 August 2026
    • Number of complaints: 1

  • EE Ltd

    • 26 August 2026
    • Number of complaints: 1

  • Hotel Chocolat Ltd

    • 26 August 2026
    • Number of complaints: 1

  • Reece Mander t/a reecemandernutritionist

    • 26 August 2026
    • Number of complaints: 1

  • Universal Textiles UK Ltd t/a Pertemba

    • 26 August 2026
    • Number of complaints: 1

  • Virgin Media Ltd

    • 26 August 2026
    • Number of complaints: 1

  • A1CO Ltd t/a IMPOSSIBREW

    • 19 August 2026
    • Number of complaints: 1

  • Candy Hoover Group SRL t/a Haier Group

    • 19 August 2026
    • Number of complaints: 1

  • JD Sports Fashion plc

    • 19 August 2026
    • Number of complaints: 1

  • K&B Audio Ltd

    • 19 August 2026
    • Number of complaints: 1

  • L'Oréal (UK) Ltd

    • 19 August 2026
    • Number of complaints: 1

  • MH Star UK Ltd t/a Aosom

    • 19 August 2026
    • Number of complaints: 1

  • Medicann (Scotland) Ltd t/a Medicann UK

    • 19 August 2026
    • Number of complaints: 1

  • Mercedes-Benz UK Ltd

    • 19 August 2026
    • Number of complaints: 1

  • Switch2 Energy Ltd

    • 19 August 2026
    • Number of complaints: 1

  • The Big Bakes Ltd

    • 19 August 2026
    • Number of complaints: 1