Rulings (323)
  • Dribble Media Ltd t/a Midnite

    • Upheld
    • Television, VOD, Radio
    • 12 August 2026

    Two TV ads, Two Video on Demand ads and a radio ad for Midnite, a betting app, portrayed gambling behaviour that could lead to financial, social or emotional harm and also suggested that gambling was an escape from personal problems.

  • EverAI Ltd t/a AI Realities

    • Upheld
    • Social media (paid ad)
    • 12 August 2026

    A paid-for Facebook ad for an AI companion app was socially irresponsible and likely to cause serious and widespread offence by including a harmful gender stereotype which objectified women.

  • Gary Baron

    • Upheld
    • Website (own site)
    • 12 August 2026

    A webpage for Gary Baron Counselling claimed that he was a member of the British Association for Counselling and Psychotherapy (BACP) when this wasn’t the case.

  • Nectar Sleep Ltd

    • Upheld
    • Website (own site)
    • 12 August 2026

    The homepage for the Nectar Sleep website made misleading saving claims and didn’t make the basis of their savings claims clear. They also made comparisons against other brands’ prices without ensuring the claims were based on the actual price of the product.

  • YO! Sushi UK Ltd t/a YO!

    • Upheld
    • Social media (paid ad)
    • 12 August 2026

    A paid-for Instagram post for YO! Sushi broke the rules by featuring an identifiable specific less healthy food product.

  • Costcutter Supermarkets Group Ltd t/a Costcutter and Mondelez Europe Services GmbH – UK branch t/a Cadbury (Mondelez)

    • Upheld in part
    • Social media (paid ad), Website (own site)
    • 05 August 2026

    A webpage for Costcutter and Cadburys broke the rules by featuring an identifiable less healthy food product. Another ad was investigated but it didn’t break our rules.

  • Innate-Essence Ltd t/a the Turmeric Co.

    • Upheld
    • Website (own site)
    • 05 August 2026

    A website for a turmeric shot company made claims that a food could prevent, treat or cure human disease.

  • Jaded London Ltd

    • Upheld
    • Email
    • 05 August 2026

    An email for a clothing brand was socially irresponsible by glamourising smoking.

  • Warner Bros Entertainment UK Ltd

    • Upheld in part
    • Poster, Television
    • 05 August 2026

    Posters for the film Lee Cronin’s The Mummy were likely to cause fear or distress to young children and were unsuitable for outdoor display. Two other ads were investigated but they didn’t break our rules.

  • Warner Bros Entertainment UK Ltd

    • Not upheld
    • Poster, Television
    • 05 August 2026

    A TV ad and two posters for the film They Will Kill You weren’t irresponsible or offensive and didn’t glamourise violence and knife crime. The ads were suitable for display in an untargeted medium, had suitable scheduling restrictions and hasn’t been inappropriately placed during a UEFA Champions Leag...

  • Airbrush

    • Upheld
    • 29 July 2026

    Two paid-for Facebook ads and a website for a hairstyling company misleadingly implied they were endorsed by fashion brands, used unrelated influencer content to promote their product and didn’t have evidence to show that testimonials were genuine.

  • Bolt Healthcare Ltd t/a Bolt Pharmacy

    • Upheld
    • 29 July 2026

    Two paid-for Facebook ads for an online pharmacy failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for advertising purposes as independent review sites. They also promoted weight loss prescription-only ...

  • Bolt Healthcare Ltd t/a Bolt Pharmacy

    • Upheld
    • 29 July 2026

    Two paid-for Facebook ads for an online pharmacy promoted weight loss prescription-only medicines to the public, against the law and our rules.

  • BoyleSports (Gibraltar) Ltd t/a BoyleSports

    • Upheld
    • 29 July 2026

    A paid-for online display ad for a gambling company encouraged gambling behaviour that was socially irresponsible and could lead to financial harm by encouraging frequent and repetitive participation.  

  • Utility Warehouse Ltd

    • Upheld in part
    • 29 July 2026

    A page on a mobile phone operator’s website didn’t make sure that their unlimited claims were directly qualified with the terms of their fair use policy. Another issue was investigated but it didn’t break our rules.   

  • Bubbleology UK-I Ltd t/a Bubbleology

    • Not upheld
    • Social media (paid ad)
    • 22 July 2026

     A paid-for Instagram ad for a bubble tea company didn’t break the less healthy food rules because it was a small and medium-sized enterprise and was therefore exempt. 

  • Dignity Funerals Ltd t/a Simplicity Cremations

    • Upheld
    • Television
    • 22 July 2026

    Two TV ads for a funeral provider didn’t make clear that the funeral plans advertised were for non-attended cremations only.   

  • Domino's Pizza UK & Ireland Ltd t/a Domino's

    • Upheld
    • Social media (paid ad), Television, Video on demand
    • 22 July 2026

    A TV ad, Video on Demand ad and a YouTube ad for Domino’s broke the rules by featuring an identifiable less healthy food product. 

  • Higham Miller Coffee Ltd t/a Exhale Healthy Coffee

    • Upheld
    • Social media (paid ad)
    • 22 July 2026

    A paid-for Instagram ad for a coffee company made unauthorised health and nutrition claims and included health claims that referred to the recommendation of an individual health professional.   

  • McDonald's Restaurants Ltd t/a McDonald's

    • Not Upheld
    • Television
    • 22 July 2026

    A TV ad for McDonalds didn’t break the rules by featuring an identifiable less healthy product.   

Informally resolved (383)
  • Here We Flo Ltd

    • 12 August 2026
    • Number of complaints: 1

  • Hose Equip Ltd t/a HEL Performance

    • 12 August 2026
    • Number of complaints: 1

  • Loch Lomond Distillers Ltd

    • 12 August 2026
    • Number of complaints: 1

  • Refresco Drinks UK Ltd

    • 12 August 2026
    • Number of complaints: 1

  • ADHD 360 Ltd

    • 05 August 2026
    • Number of complaints: 1

  • Appliance World Online Ltd

    • 05 August 2026
    • Number of complaints: 1

  • JD Sports Fashion plc

    • 05 August 2026
    • Number of complaints: 1

  • LUSU Housing Ltd

    • 05 August 2026
    • Number of complaints: 1

  • Specsavers Optical Group Ltd

    • 05 August 2026
    • Number of complaints: 1

  • We Buy Any Car Ltd t/a webuyanycar.com

    • 05 August 2026
    • Number of complaints: 1

  • Aivora Pte Ltd t/a PixVerse

    • 29 July 2026
    • Number of complaints: 1

  • BrandAlley UK Ltd

    • 29 July 2026
    • Number of complaints: 1

  • Bristol City Football Club Ltd

    • 29 July 2026
    • Number of complaints: 1

  • Deep Aesthetics Ltd

    • 29 July 2026
    • Number of complaints: 1

  • Hollywoodbets International UK Ltd

    • 29 July 2026
    • Number of complaints: 1

  • Hotsnap Ltd

    • 29 July 2026
    • Number of complaints: 1

  • Pimlico Plumbers Ltd

    • 29 July 2026
    • Number of complaints: 1

  • Class Delta Ltd t/a Protein Works

    • 22 July 2026
    • Number of complaints: 1

  • Community Fibre Ltd

    • 22 July 2026
    • Number of complaints: 1

  • Ecoflow Innovation UK t/a EcoFlow

    • 22 July 2026
    • Number of complaints: 1