Rulings (67)
  • Alzheimer's Society

    • Not Upheld
    • 05 June 2024

    Three TV ads and a radio ad for a charity were not irresponsible, did not cause serious or widespread offence, and did not cause unjustifiable distress.

  • iVape London Ltd

    • Upheld
    • 05 June 2024

    An email broke the rules by directly promoting to consumers unlicensed nicotine-containing e-cigarettes and their components.

  • Avensure Ltd t/a Employment Law Advice Bureau

    • Upheld
    • 22 May 2024

    A direct mailing to a business was not obviously identifiable as an ad.

  • Festival Free Bets

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 May 2024

    A post on Astrid Wett’s X (formerly Twitter) page, advertising a company that collated betting offers, broke gambling ad rules by featuring someone under 25.

  • ProgressPlay Ltd

    • Upheld
    • Internet (website content)
    • 08 May 2024

    A website advertising a gambling promotion failed to disclose significant conditions of entry.

  • Postcode Lottery Ltd t/a People's Postcode Lottery

    • Not upheld
    • Television
    • 01 May 2024

    A TV ad for the Postcode Lottery featuring Emma Willis was not likely to be of strong appeal to under-18s.

  • Top Games Inc

    • Upheld
    • Social media (paid ad)
    • 03 April 2024

    A paid-for X ad for the game Evony: The King’s Return featured gameplay that was not representative of the actual game.

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 27 March 2024

    A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.

  • Electronic Arts Ltd t/a EA

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    Two paid-for Facebook ads for Golf Clash, a mobile app game, omitted material information about the inclusion of loot boxes.

  • Jagex Ltd

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    A paid-for Facebook ad for online game RuneScape omitted material information about the inclusion of loot boxes.

  • LeoVegas Gaming plc t/a Bet MGM

    • Not upheld
    • Television
    • 20 March 2024

    A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.

  • Lindar Media Ltd t/a MRQ.com

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    A paid-for Facebook ad for gaming website MrQ.com featured cartoon imagery that was likely to be of strong appeal to under-18s.

  • Miniclip (UK) Ltd

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    A paid-for Facebook ad for an online game omitted material information about the inclusion of loot boxes.

  • Worldwide Trademarks sro t/a Worldwide Trademarks

    • Upheld
    • Direct mail
    • 20 March 2024

    A direct mailing was not obviously identifiable as an ad, and misleadingly had the appearance of an invoice.

  • Jumpman Gaming Ltd t/a Lights Camera Bingo

    • Not upheld
    • Television
    • 13 March 2024

    A TV ad for Lucky Cow Bingo did not feature content that was likely to be of strong appeal to under-18s.

  • LeoVegas Gaming plc t/a BetUK

    • Upheld
    • Radio
    • 13 March 2024

    A radio ad for BetUK featuring Adebayo Akinfenwa was likely to be of strong appeal to under-18s.

  • Lenovo Technology (UK) Ltd

    • Upheld
    • Email
    • 28 February 2024

    An email contained the misleading claim “Get 10% off any product”.

  • Strafe Esports Ltd t/a LevelTap

    • Upheld
    • Social media (paid ad)
    • 28 February 2024

    A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.

  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Email
    • 07 February 2024

    Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared.

  • Witcombe Festival

    • Upheld
    • Social media (own site)
    • 07 February 2024

    A competition via Instagram post didn’t award the winner the promised prize or a reasonable equivalent.

Informally resolved (4)
  • AG Communications Ltd

    • 19 June 2024
    • Number of complaints: 1

    Topic: Gambling

  • Dolphin Fitness Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Sports, leisure and hobbies

  • Spotlight Sports Group Ltd.

    • 05 June 2024
    • Number of complaints: 1

    Topic: Gambling

  • Virgin Media Ltd.

    • 05 June 2024
    • Number of complaints: 1

    Topic: Computers, phones and telecoms