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Apollo Future Technology Ltd
A website for Apollo Vapes UK, www.apolloecigs.co.uk, an electronic cigarette brand, seen on 17 January 2024, featured a page titled “Affiliate Program” that stated, “1.Online Affiliates If you have a website (or other online marketing channels) that can help promote Apollo products and send traffic to our website, you...
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Femtech Healthcare Ltd t/a KeyForHer
A paid-for Facebook ad for Key, a supplement company, seen on 5 April 2024, included a caption that stated, “Use code TRYKEY for 20% off + Free Shipping on your first one-time purchase of Key For Peri + Menopause”.The ad featured a video of a woman talking about the product that included the claims, “It’s the most comp...
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Magflo Ltd t/a JAC Vapour
A website for JAC Vapour, www.jacvapour.com, an e-cigarette retailer seen on 18 January 2024, featured a page titled “JAC Ambassador” that included text that stated “Tips for sharing. Here are some tips on how you can share and promote your JAC link/code: Get Social: Why not share on your social media accounts? Try and...
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Pixus Online Ltd t/a Juicemate
A website for Juicemate, www.juicemate.co.uk, an electronic cigarette brand seen on 17 January 2024 featured a page titled “Vape Affiliate Program”. Text under the heading stated, “Click here to join our affiliate program!” with linked text. Further text below stated, “[…] Earn a healthy, rewarding commission for every...
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Rejuvit Labs, LLC t/a Rejuvit Ageless Vitality, Rejuvit Graceful Ageing
Two paid-for Facebook ads for Rejuvit, a supplement company, seen on 5 April 2024:a. A paid-for Facebook ad for Rejuvit Ageless Vitality, included a caption that stated “Get Up To 35% Off Rejuvit Menopause Relief”. The ad included a quote from a customer that stated, “I’m telling you, once you start, you’ll keep seeing...
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BetterMe Ltd t/a Better Me
BetterMe Ltd: A paid-for TikTok ad misleadingly represented and exaggerated the physique that could be obtained by using an exercise programme.
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Nutritional Sciences Ltd t/a Physical Nutrition
Nutritional Sciences Ltd: An ad made unauthorised health claims, implied that a food supplement could prevent, treat or cure human disease and made misleading claims regarding an alleged testimonial from a doctor.
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Online Classifieds AG t/a PURE
Two posters for the PURE Dating App, seen in March 2024: a. The poster depicted four images of cartoon style heads, next to text that stated, “IT’S A GOOD DAY TO GET SOME HEAD” and “ON PURE DATING APP” followed by a QR code. b. The poster depicted a cartoon head of a princess, next t...
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Alzheimer's Society
Three TV ads and a radio ad for a charity were not irresponsible, did not cause serious or widespread offence, and did not cause unjustifiable distress.
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iVape London Ltd
An email broke the rules by directly promoting to consumers unlicensed nicotine-containing e-cigarettes and their components.
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Hangcure Ltd t/a Hangcure
A TikTok ad for a hangover cure claimed that a food supplement could treat human disease.
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Tecnología Sostenible y Responsable SL (TSR) t/a Sustainable and Responsible Technology SL
A paid-for X ad made misleading claims about the effect of blue light on eyes.
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Independent British Vape Trade Association t/a IBVTA
A newspaper advertorial indirectly promoted unlicenced e-cigarettes.
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Lark Holdings Limited
A website misleadingly claimed that a programme could permanently eliminate an array of mental health disorders and discouraged essential treatment for conditions for which medical supervision should be sought.
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GKOnlineCo Pty Ltd t/a Pups Den, Official Aida Store
A paid-for social media ad made medicinal claims about an unlicenced product.
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infirst Ltd t/a Flarin
A TV ad misleadingly implied that Flarin was better for treating joint pain than other ibuprofen products.
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Not Guilty Food Co Ltd t/a The Skinny Food Co
An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.
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Top Games Inc
A paid-for X ad for the game Evony: The King’s Return featured gameplay that was not representative of the actual game.
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John Mills Ltd t/a JML Direct
A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.
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DUSK (Retail) Ltd
A TV ad was not likely to cause serious or widespread offence over its portrayal of men.
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Jahangir Group Ltd t/a ShopVistaa
Topic: Health conditions
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Dolphin Fitness Ltd
Topic: Sports, leisure and hobbies
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Ello Group Ltd t/a Coffee Club
Topic: Food, drink and supplements
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Lumi Skn Ltd
Topic: Medical devices
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iVape21
Topic: Vaping, smoking and drugs