Rulings (114)
  • Apollo Future Technology Ltd

    • Upheld
    • 26 June 2024

    A website for Apollo Vapes UK, www.apolloecigs.co.uk, an electronic cigarette brand, seen on 17 January 2024, featured a page titled “Affiliate Program” that stated, “1.Online Affiliates If you have a website (or other online marketing channels) that can help promote Apollo products and send traffic to our website, you...

  • Femtech Healthcare Ltd t/a KeyForHer

    • Upheld
    • 26 June 2024

    A paid-for Facebook ad for Key, a supplement company, seen on 5 April 2024, included a caption that stated, “Use code TRYKEY for 20% off + Free Shipping on your first one-time purchase of Key For Peri + Menopause”.The ad featured a video of a woman talking about the product that included the claims, “It’s the most comp...

  • Magflo Ltd t/a JAC Vapour

    • Upheld
    • 26 June 2024

    A website for JAC Vapour, www.jacvapour.com, an e-cigarette retailer seen on 18 January 2024, featured a page titled “JAC Ambassador” that included text that stated “Tips for sharing. Here are some tips on how you can share and promote your JAC link/code: Get Social: Why not share on your social media accounts? Try and...

  • Pixus Online Ltd t/a Juicemate

    • Upheld
    • 26 June 2024

    A website for Juicemate, www.juicemate.co.uk, an electronic cigarette brand seen on 17 January 2024 featured a page titled “Vape Affiliate Program”. Text under the heading stated, “Click here to join our affiliate program!” with linked text. Further text below stated, “[…] Earn a healthy, rewarding commission for every...

  • Rejuvit Labs, LLC t/a Rejuvit Ageless Vitality, Rejuvit Graceful Ageing

    • Upheld
    • 26 June 2024

    Two paid-for Facebook ads for Rejuvit, a supplement company, seen on 5 April 2024:a. A paid-for Facebook ad for Rejuvit Ageless Vitality, included a caption that stated “Get Up To 35% Off Rejuvit Menopause Relief”. The ad included a quote from a customer that stated, “I’m telling you, once you start, you’ll keep seeing...

  • BetterMe Ltd t/a Better Me

    • Upheld
    • 19 June 2024

    BetterMe Ltd: A paid-for TikTok ad misleadingly represented and exaggerated the physique that could be obtained by using an exercise programme.

  • Nutritional Sciences Ltd t/a Physical Nutrition

    • Upheld
    • 19 June 2024

    Nutritional Sciences Ltd: An ad made unauthorised health claims, implied that a food supplement could prevent, treat or cure human disease and made misleading claims regarding an alleged testimonial from a doctor.    

  • Online Classifieds AG t/a PURE

    • Upheld
    • 12 June 2024

    Two posters for the PURE Dating App, seen in March 2024: a. The poster depicted four images of cartoon style heads, next to text that stated, “IT’S A GOOD DAY TO GET SOME HEAD” and “ON PURE DATING APP” followed by a QR code. b. The poster depicted a cartoon head of a princess, next t...

  • Alzheimer's Society

    • Not Upheld
    • 05 June 2024

    Three TV ads and a radio ad for a charity were not irresponsible, did not cause serious or widespread offence, and did not cause unjustifiable distress.

  • iVape London Ltd

    • Upheld
    • 05 June 2024

    An email broke the rules by directly promoting to consumers unlicensed nicotine-containing e-cigarettes and their components.

  • Hangcure Ltd t/a Hangcure

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 May 2024

    A TikTok ad for a hangover cure claimed that a food supplement could treat human disease.

  • Tecnología Sostenible y Responsable SL (TSR) t/a Sustainable and Responsible Technology SL

    • Upheld
    • Social media (paid ad)
    • 08 May 2024

    A paid-for X ad made misleading claims about the effect of blue light on eyes.

  • Independent British Vape Trade Association t/a IBVTA

    • Upheld
    • National newspaper (ad feature)
    • 01 May 2024

    A newspaper advertorial indirectly promoted unlicenced e-cigarettes.

  • Lark Holdings Limited

    • Upheld
    • Website (own site)
    • 01 May 2024

    A website misleadingly claimed that a programme could permanently eliminate an array of mental health disorders and discouraged essential treatment for conditions for which medical supervision should be sought.

  • GKOnlineCo Pty Ltd t/a Pups Den, Official Aida Store

    • Upheld
    • Internet (website content)
    • 24 April 2024

    A paid-for social media ad made medicinal claims about an unlicenced product.

  • infirst Ltd t/a Flarin

    • Television
    • 17 April 2024

    A TV ad misleadingly implied that Flarin was better for treating joint pain than other ibuprofen products.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 April 2024

    An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.

  • Top Games Inc

    • Upheld
    • Social media (paid ad)
    • 03 April 2024

    A paid-for X ad for the game Evony: The King’s Return featured gameplay that was not representative of the actual game.

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 27 March 2024

    A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.

  • DUSK (Retail) Ltd

    • Not upheld
    • Television
    • 20 March 2024

    A TV ad was not likely to cause serious or widespread offence over its portrayal of men.

Informally resolved (5)
  • Jahangir Group Ltd t/a ShopVistaa

    • 26 June 2024
    • Number of complaints: 0

    Topic: Health conditions

  • Dolphin Fitness Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Sports, leisure and hobbies

  • Ello Group Ltd t/a Coffee Club

    • 12 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Lumi Skn Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Medical devices

  • iVape21

    • 12 June 2024
    • Number of complaints: 1

    Topic: Vaping, smoking and drugs