Rulings (238)
  • Aspro Atlantic Medikal Turizm Ticaret Limited Şirketi t/a AsproMED

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Ersoy Health Services Tourism Ltd t/a Clinic Haus

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad irresponsibly implied a time-limited promotion, trivialised the decision to undergo surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Apollo Future Technology Ltd

    • Upheld
    • 26 June 2024

     A webpage for an affiliate programme for vaping products broke the rules by indirectly promoting unlicensed nicotine-containing e-cigarettes and their components.

  • Femtech Healthcare Ltd t/a KeyForHer

    • Upheld
    • 26 June 2024

     A paid-for Facebook ad claimed that a supplement could cure symptoms of the menopause and also made unauthorised general health claims.

  • Lyma Life Ltd

    • Upheld
    • 26 June 2024

    A paid-for Instagram ad for an at home beauty device misleadingly claimed that it was the ‘world’s most powerful home beauty device’ and that it was a hundred times more effective and powerful than competitors’ devices.

  • Magflo Ltd t/a JAC Vapour

    • Upheld
    • 26 June 2024

    A webpage for an affiliate programme for vaping products broke the rules by indirectly promoting unlicensed nicotine-containing e-cigarettes and their components.

  • Pixus Online Ltd t/a Juicemate

    • Upheld
    • 26 June 2024

    A webpage for an affiliate programme for vaping products broke the rules by indirectly promoting unlicensed nicotine-containing e-cigarettes and their components.

  • Rejuvit Labs, LLC t/a Rejuvit Ageless Vitality, Rejuvit Graceful Ageing

    • Upheld
    • 26 June 2024

    Two paid-for Facebook ads claimed that a supplement could cure symptoms of the menopause.

  • BetterMe Ltd t/a Better Me

    • Upheld
    • 19 June 2024

    BetterMe Ltd: A paid-for TikTok ad misleadingly represented and exaggerated the physique that could be obtained by using an exercise programme.

  • Fussy Ltd

    • Upheld
    • 19 June 2024

    Fussy Ltd: A LinkedIn and Instagram ad for Fussy deodorant discredited and denigrated a competitor's brand and products.  

  • Nutritional Sciences Ltd t/a Physical Nutrition

    • Upheld
    • 19 June 2024

    Nutritional Sciences Ltd: An ad made unauthorised health claims, implied that a food supplement could prevent, treat or cure human disease and made misleading claims regarding an alleged testimonial from a doctor.    

  • XIX Vodka Ltd

    • Upheld in part
    • 12 June 2024

    A YouTube video on the Sidemen’s YouTube channel, seen on 8 October 2023. The video was titled “KSI & W2S CONTROL THE SIDEMEN FOR THE DAY”. The video featured the Sidemen doing challenges around London in two teams. At approximately 16 minutes into the video, a title card quickly appeared that rep...

  • Portable Multimedia Ltd

    • Upheld
    • 05 June 2024

    A website made misleading and exaggerated claims about the performance of three advertised dash cams.

  • AHK Designs Ltd t/a Victoriaplum.com

    • Upheld
    • 22 May 2024

    A website, Instragram account and X account for Victoria Plum made misleaing claims about the longevity of the brand, its customer service reviews and its total number of customers served.

  • Kingsland Drinks Ltd t/a Kingsland Wines & Spirits

    • Upheld
    • 22 May 2024

    A label on a bottle mislead consumers by failing to disclose the significant conditions of a competition.

  • Pink Self Storage Ltd

    • Upheld
    • 22 May 2024

    A website ad made misleading claims about price and hidden fees.

  • Sony Interactive Entertainment Network Europe Ltd t/a PlaySation

    • Not upheld
    • 22 May 2024

    An ad for 'Call of Duty Modern Warfare III' was not irresponsibly targeted.

  • We Are TALA Ltd

    • Upheld
    • 22 May 2024

    Two Instagram reels and four TikToks on influencer Grace Beverly's accounts were not obviously identifiable as ads.

  • Festival Free Bets

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 May 2024

    A post on Astrid Wett’s X (formerly Twitter) page, advertising a company that collated betting offers, broke gambling ad rules by featuring someone under 25.

  • Hangcure Ltd t/a Hangcure

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 May 2024

    A TikTok ad for a hangover cure claimed that a food supplement could treat human disease.

Informally resolved (26)
  • Grocery Delivery E-Services UK Ltd t/a HelloFresh

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Jahangir Group Ltd t/a ShopVistaa

    • 26 June 2024
    • Number of complaints: 1

    Topic: Health conditions

  • Roofoods Ltd t/a Deliveroo

    • 26 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Sophie Church t/a sophie__church

    • 26 June 2024
    • Number of complaints: 1

    Topic: Claims, endorsements and testimonials

  • Viabl Ltd

    • 26 June 2024
    • Number of complaints: 1

    Topic: Delivery, construction and logistics

  • Whaleco UK Ltd t/a Temu

    • 26 June 2024
    • Number of complaints: 1

    Topic: Medical devices

  • Whitbread Group plc t/a Premier Inn, Beefeater

    • 26 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • AG Communications Ltd

    • 19 June 2024
    • Number of complaints: 1

    Topic: Gambling

  • Air France-KLM t/a Air France

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Awaze Vacation Rentals Ltd t/a Hoseasons, Cottages.com

    • 19 June 2024
    • Number of complaints: 2

    Topic: Holidays, travel and motoring

  • British Hair Clinic (unconfirmed)

    • 19 June 2024
    • Number of complaints: 1

    Topic: Cosmetic surgery and procedures

  • Dreams Ltd t/a Dreams plc

    • 19 June 2024
    • Number of complaints: 1

    Topic: Home and garden

  • Norwegian Cruise Line Holdings Ltd t/a NCL

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Waitrose Ltd t/a Waitrose & Partners

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Wowcher Ltd t/a Wowcher

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Zen Internet Ltd

    • 19 June 2024
    • Number of complaints: 1

    Topic: Computers, phones and telecoms

  • Benefex Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Promotions and competitions

  • Ellis Hay t/a Ellis Hay

    • 12 June 2024
    • Number of complaints: 1

    Topic: Property sales and lettings

  • Ello Group Ltd t/a Coffee Club

    • 12 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Hutchison 3G UK Ltd t/a Three, SMARTY

    • 12 June 2024
    • Number of complaints: 1