Rulings (195)
  • Aspro Atlantic Medikal Turizm Ticaret Limited Şirketi t/a AsproMED

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Adidas UK Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    An Instagram story on Tanya Burr’s account featuring affiliate links wasn’t obviously identifiable as an ad.

  • Dataverse Co. Limited t/a Gamehaus

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Three paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • Huel Ltd

    • Upheld
    • Social media (own site)
    • 25 September 2024

    An Instagram video made non-permitted comparative nutrition claims and compared foods that weren’t in the same category. It also made misleading pricing claims and contained general health claims that weren’t accompanied by an authorised specific health claim.

  • Huuuge Global Limited t/a Billionaire Casino

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • Mazda Motors UK Ltd

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    A paid-for Meta ad for the Mazda2 Hybrid car gave a misleading impression of the vehicle’s environment impact and made absolute claims that couldn’t be evidenced.

  • Mobee Co Ltd t/a Ignite Classic Slots

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • Moreham Wood Ltd t/a Oak Furniture Superstore

    • Upheld
    • Internet
    • 25 September 2024

    A website for Oak Furniture Superstore failed to make the basis of a promotion clear and made misleading and unsubstantiated savings claims.

  • Nike Retail BV

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    A paid-for X ad for The Sole Supplier, featuring Nike trainers, was misleading as most people would reasonably assume that the trainers were for adults when, in fact, they were intended for older children. The omission of this material information prompted people to click through and find out more

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (own site)
    • 25 September 2024

    A Facebook ad that made a “low calorie” nutrition claim and a calorie content comparison with a competitor broke the advertising rules by making nutrition claims which couldn’t be evidenced and also by making comparative nutrition claims which failed to meet the...

  • Reiss Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    An Instagram reel on Lydia Millen’s account posted together with Instagram stories featuring affiliate links to the products shown in the reel weren’t obviously identifiable as ads.

  • Shop TJC Ltd t/a The Jewellery Channel

    • Upheld
    • Television
    • 25 September 2024

    A teleshopping ad promoted a product that was a medical treatment for humans and also made medical claims for an unlicensed device.

  • Sky UK Ltd t/a NOW

    • Upheld
    • Internet (website content)
    • 25 September 2024

    A website for Now TV was misleading as it didn’t make it sufficiently clear that free trials, which were automatically added to the basket, would auto-renew at a fee unless cancelled.

  • SpinX Games Ltd

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • THG Beauty Ltd t/a Look Fantastic

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    An Instagram story highlight on Erim Kaur’s account wasn’t obviously identifiable as an ad.

  • Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    Two Instagram stories on Mel Lloyd’s account featuring affiliate links weren't obviously identifiable as ads.

  • Zeroo Gravity Games LLC t/a Cash Tornado

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • NothingFishy Ltd

    • Upheld
    • 18 September 2024

    A paid-for Instagram ad made claims that a food supplement could treat symptoms of Covid-19 and also made unauthorised specific health claims.

  • Sterling Wholesale Ltd t/a Moncrief

    • Upheld
    • 18 September 2024

    A website made misleading claims that all of its products were handmade in Italy, and that they had frequently been featured in top international fashion magazines.

  • Vodafone Ltd t/a vodafone

    • Upheld
    • 18 September 2024

    A TV ad, paid-for X ad and website for Vodafone made unsubstantiated claims that their broadband services provided a nearly identical performance to BT's services, and that millions of BT broadband customers had already switched, or were actively considering switching, to Vodafone.

Informally resolved (24)
  • Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Appliances, electronics and machinery

  • Direct Ferries Ltd t/a Direct Ferries

    • 24 July 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • Rakhee Mediratta

    • 24 July 2024
    • Number of complaints: 0

    Topic: Medicines, remedies and therapies

  • Veblen Wines Ltd

    • 24 July 2024
    • Number of complaints: 0

    Topic: Alcohol

  • Gemporia Ltd

    • 17 July 2024
    • Number of complaints: 0

  • House of Fraser Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Email
    Topic: Pricing and charges

  • X-Clusive Competitions Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Gambling

  • Viabl Ltd

    • 26 June 2024
    • Number of complaints: 0

    Topic: Delivery, construction and logistics

  • AG Communications Ltd

    • 19 June 2024
    • Number of complaints: 1

    Topic: Gambling

  • Air France-KLM t/a Air France

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Awaze Vacation Rentals Ltd t/a Hoseasons, Cottages.com

    • 19 June 2024
    • Number of complaints: 2

    Topic: Holidays, travel and motoring

  • Dreams Ltd t/a Dreams plc

    • 19 June 2024
    • Number of complaints: 1

    Topic: Home and garden

  • Waitrose Ltd t/a Waitrose & Partners

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Wowcher Ltd t/a Wowcher

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Benefex Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Promotions and competitions

  • Dolphin Fitness Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Sports, leisure and hobbies

  • Ellis Hay t/a Ellis Hay

    • 12 June 2024
    • Number of complaints: 1

    Topic: Property sales and lettings

  • Ello Group Ltd t/a Coffee Club

    • 12 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Hutchison 3G UK Ltd t/a Three, SMARTY

    • 12 June 2024
    • Number of complaints: 1

  • Lumi Skn Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Medical devices