Rulings (141)
  • Spectrum Awakening

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad for Spectrum Awakening, a food supplement supplier, seen in March 2024 featured text that stated, "My 5 yr old son Scout is diagnosed with receptive expressive language disorder and sensory disorder. Until I found Spectrum Awakening he could barely put a sentence together with very limited s...

  • Apollo Future Technology Ltd

    • Upheld
    • 26 June 2024

    A website for Apollo Vapes UK, www.apolloecigs.co.uk, an electronic cigarette brand, seen on 17 January 2024, featured a page titled “Affiliate Program” that stated, “1.Online Affiliates If you have a website (or other online marketing channels) that can help promote Apollo products and send traffic to our website, you...

  • Femtech Healthcare Ltd t/a KeyForHer

    • Upheld
    • 26 June 2024

    A paid-for Facebook ad for Key, a supplement company, seen on 5 April 2024, included a caption that stated, “Use code TRYKEY for 20% off + Free Shipping on your first one-time purchase of Key For Peri + Menopause”.The ad featured a video of a woman talking about the product that included the claims, “It’s the most comp...

  • Magflo Ltd t/a JAC Vapour

    • Upheld
    • 26 June 2024

    A website for JAC Vapour, www.jacvapour.com, an e-cigarette retailer seen on 18 January 2024, featured a page titled “JAC Ambassador” that included text that stated “Tips for sharing. Here are some tips on how you can share and promote your JAC link/code: Get Social: Why not share on your social media accounts? Try and...

  • Pixus Online Ltd t/a Juicemate

    • Upheld
    • 26 June 2024

    A website for Juicemate, www.juicemate.co.uk, an electronic cigarette brand seen on 17 January 2024 featured a page titled “Vape Affiliate Program”. Text under the heading stated, “Click here to join our affiliate program!” with linked text. Further text below stated, “[…] Earn a healthy, rewarding commission for every...

  • Rejuvit Labs, LLC t/a Rejuvit Ageless Vitality, Rejuvit Graceful Ageing

    • Upheld
    • 26 June 2024

    Two paid-for Facebook ads for Rejuvit, a supplement company, seen on 5 April 2024:a. A paid-for Facebook ad for Rejuvit Ageless Vitality, included a caption that stated “Get Up To 35% Off Rejuvit Menopause Relief”. The ad included a quote from a customer that stated, “I’m telling you, once you start, you’ll keep seeing...

  • BetterMe Ltd t/a Better Me

    • Upheld
    • 19 June 2024

    BetterMe Ltd: A paid-for TikTok ad misleadingly represented and exaggerated the physique that could be obtained by using an exercise programme.

  • Nutritional Sciences Ltd t/a Physical Nutrition

    • Upheld
    • 19 June 2024

    Nutritional Sciences Ltd: An ad made unauthorised health claims, implied that a food supplement could prevent, treat or cure human disease and made misleading claims regarding an alleged testimonial from a doctor.    

  • Alzheimer's Society

    • Not Upheld
    • 05 June 2024

    Three TV ads and a radio ad for a charity were not irresponsible, did not cause serious or widespread offence, and did not cause unjustifiable distress.

  • iVape London Ltd

    • Upheld
    • 05 June 2024

    An email broke the rules by directly promoting to consumers unlicensed nicotine-containing e-cigarettes and their components.

  • Sony Interactive Entertainment Network Europe Ltd t/a PlaySation

    • Not upheld
    • 22 May 2024

    An ad for 'Call of Duty Modern Warfare III' was not irresponsibly targeted.

  • Hangcure Ltd t/a Hangcure

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 May 2024

    A TikTok ad for a hangover cure claimed that a food supplement could treat human disease.

  • Tecnología Sostenible y Responsable SL (TSR) t/a Sustainable and Responsible Technology SL

    • Upheld
    • Social media (paid ad)
    • 08 May 2024

    A paid-for X ad made misleading claims about the effect of blue light on eyes.

  • Independent British Vape Trade Association t/a IBVTA

    • Upheld
    • National newspaper (ad feature)
    • 01 May 2024

    A newspaper advertorial indirectly promoted unlicenced e-cigarettes.

  • Lark Holdings Limited

    • Upheld
    • Website (own site)
    • 01 May 2024

    A website misleadingly claimed that a programme could permanently eliminate an array of mental health disorders and discouraged essential treatment for conditions for which medical supervision should be sought.

  • Whitbread Group plc t/a Premier Inn, Beefeater

    • Upheld
    • Search (paid)
    • 01 May 2024

    A paid-for search ad made misleading claims about the price of hotel rooms.

  • GKOnlineCo Pty Ltd t/a Pups Den, Official Aida Store

    • Upheld
    • Internet (website content)
    • 24 April 2024

    A paid-for social media ad made medicinal claims about an unlicenced product.

  • XC Trains Ltd t/a Cross Country Trains

    • Internet (website content)
    • 17 April 2024

    A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.

  • infirst Ltd t/a Flarin

    • Television
    • 17 April 2024

    A TV ad misleadingly implied that Flarin was better for treating joint pain than other ibuprofen products.

  • The Sky Mining Company Ltd t/a Sky Mining

    • Press general, Internet (website content), Social media (own site)
    • 10 April 2024

    A press ad, Instagram ad and website did not make it clear that the company’s diamonds were synthetic, which was misleading.

Informally resolved (4)
  • Jahangir Group Ltd t/a ShopVistaa

    • 26 June 2024
    • Number of complaints: 0

    Topic: Health conditions

  • Sophie Church t/a sophie__church

    • 26 June 2024
    • Number of complaints: 0

    Topic: Claims, endorsements and testimonials

  • Dolphin Fitness Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Sports, leisure and hobbies

  • iVape21

    • 12 June 2024
    • Number of complaints: 1

    Topic: Vaping, smoking and drugs