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Mayborn (UK) Ltd t/a Tommee Tippee
A paid-for Instagram ad for a device for removing air particles from milk made unsubstantiated efficacy claims for treating colic and its symptoms.
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Hike Future Ltd t/a Hike Footwear
Three paid-for Facebook ads made misleading claims about a money back guarantee, made medical claims for unlicensed products and featured testimonials that weren’t genuine.
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Huel Ltd
Two paid-for Facebook ads for Huel featuring a testimonial from Steven Bartlett misleadingly omitted that he was one of the company's directors.
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The Edinburgh Herbal Dispensary Ltd t/a Napiers Edinburgh
Five TikTok ads made medicinal claims for an unlicenced product.
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ZOE Ltd
A paid-for Facebook ad for Zoe featuring a testimonial from Steven Bartlett misleadingly omitted that he was an investor in the company.
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Debenhams Brands Ltd t/a Debenhams
A paid-for Facebook ad for Debenhams made misleading and unsubstantiated savings claims
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Person(s) unknown t/a Nultqh GB
A paid-for Meta ad for a prostate patch made medicinal claims for an unlicensed product.
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Person(s) unknown t/a Mendio Life
A paid-for Meta ad which claimed that an acupressure clip could treat prostate issues made medical claims for a device that didn’t hold the applicable conformity marking and was not registered with the MHRA.
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Person(s) unknown t/a Cishx GB
A paid-for Meta ad which claimed that underwear could treat prostate issues made medical claims for a device that didn’t hold the applicable conformity marking and was not registered with the MHRA.
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Person(s) unknown t/a Cheerchest Cove
A paid-for Meta ad for prostate cream made medicinal claims for an unlicensed product.
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Aspire Nutrition
A paid-for Facebook ad made claims that a supplement could help to prevent, treat or cure autism.
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Happy Koala LLC t/a Happy Mammoth
A paid-for Facebook ad for a weight-loss supplement made unauthorised health claims, made claims that people could lose fat from specific parts of the body and referred to a rate or amount of weight loss which is prohibited by our rules.
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Spectrum Awakening
A paid-for Facebook ad made claims that a supplement could help to prevent, treat or cure developmental language disorder, autism and ADHD.
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The Clean Supps LLC t/a Inno Supps
A paid-for Facebook ad for a weight-loss supplement made unauthorised health claims, made claims that people could lose fat from specific parts of the body and referred to a rate or amount of weight loss which is prohibited by our rules.
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The Drop Supplements Ltd t/a Drop
A paid-for Facebook ad for a supplement made claims that it could prevent, treat or cure stress, anxiety and ADHD and made unauthorised specific health claims.
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Tecnología Sostenible y Responsable SL (TSR) t/a Sustainable and Responsible Technology SL
A paid-for X ad made misleading claims about the effect of blue light on eyes.
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Hismile Pty Ltd
Two paid-for TikTok and Instagram ads misleadingly implied that a colour correcting product was effective for whitening teeth immediately.
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Hismile Pty Ltd
Two paid-for TikTok ads made misleading claims about the range of flavours produced and sold by the advertiser.
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Sparks Information PTE Ltd t/a Hunting Sniper
A paid-for Facebook ad for Hunting Sniper, a mobile app game, featured realistic footage of harm to animals, which was likely to cause widespread offence and unjustified distress.
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Top Games Inc
A paid-for X ad for the game Evony: The King’s Return featured gameplay that was not representative of the actual game.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (56)