Rulings (31)
  • Go Night Night (unconfirmed)

    • Upheld
    • Website (own site)
    • 30 October 2024

    A website for a sleep consultancy company misleadingly featured the logo of a professional standards body that it wasn't registered with.  

  • The Boots Company plc

    • Upheld
    • Television, Video on demand
    • 30 October 2024

    A TV and Video on Demand (VOD) ad condoned not using sunscreen.

  • Fanfinders Ltd

    • Upheld
    • 09 October 2024

    A paid-for Facebook ad promoting a free baby box featured an image which didn’t accurately represent what customers received.

  • 247 Home Furnishings Ltd t/a 247Blinds

    • Upheld
    • Internet (website content)
    • 04 September 2024

    A website ad which made references to blindness were likely to cause serious or widespread offence on the grounds of disability.

  • Hike Future Ltd t/a Hike Footwear

    • Upheld
    • Social media (paid ad)
    • 28 August 2024

     Three paid-for Facebook ads made misleading claims about a money back guarantee, made medical claims for unlicensed products and featured testimonials that weren’t genuine.

  • Flow Neuroscience AB t/a Flow

    • Upheld
    • Internet
    • 07 August 2024

    An ad on Gemma Collins' Instagram account discouraged treatment for depression, a condition for which medical supervision should be sought.

  • MedTech Global LLP t/a Orthoback

    • Upheld
    • Internet
    • 07 August 2024

    A website and Facebook ad made unsubstantiated savings claims, made misleading claims about the advertiser's money-back guarantee and returns policy, and made medical claims for an unlicenced product which did not have the relevant compliance labels.   

  • Person(s) unknown t/a Nultqh GB

    • Upheld
    • Social media (paid ad)
    • 31 July 2024

    A paid-for Meta ad for a prostate patch made medicinal claims for an unlicensed product.

  • Person(s) unknown t/a Cishx GB

    • Upheld
    • Social media (paid ad)
    • 31 July 2024

    A paid-for Meta ad which claimed that underwear could treat prostate issues made medical claims for a device that didn’t hold the applicable conformity marking and was not registered with the MHRA.

  • Innocent Health Ltd t/a Novomins Nutrition

    • Upheld
    • Internet
    • 24 July 2024

    A paid-for Facebook ad made claims that a supplement could treat anxiety and also made unauthorised specific health claims and general health claims.

  • Feel Holdings Ltd t/a Feel

    • Upheld
    • Internet
    • 17 July 2024

    A paid-for Facebook ad claimed that a supplement could cure symptoms of the menopause.

  • Happy Koala LLC t/a MenoDaily

    • Upheld
    • Internet
    • 17 July 2024

    A paid-for Facebook ad claimed that a supplement could cure symptoms of the menopause and also made health claims that referred to a rate or amount of weight loss.

  • Femtech Healthcare Ltd t/a KeyForHer

    • Upheld
    • 26 June 2024

     A paid-for Facebook ad claimed that a supplement could cure symptoms of the menopause and also made unauthorised general health claims.

  • Rejuvit Labs, LLC t/a Rejuvit Ageless Vitality, Rejuvit Graceful Ageing

    • Upheld
    • 26 June 2024

    Two paid-for Facebook ads claimed that a supplement could cure symptoms of the menopause.

  • BetterMe Ltd t/a Better Me

    • Upheld
    • 19 June 2024

    BetterMe Ltd: A paid-for TikTok ad misleadingly represented and exaggerated the physique that could be obtained by using an exercise programme.

  • Nutritional Sciences Ltd t/a Physical Nutrition

    • Upheld
    • 19 June 2024

    Nutritional Sciences Ltd: An ad made unauthorised health claims, implied that a food supplement could prevent, treat or cure human disease and made misleading claims regarding an alleged testimonial from a doctor.    

  • Hangcure Ltd t/a Hangcure

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 May 2024

    A TikTok ad for a hangover cure claimed that a food supplement could treat human disease.

  • TecnologĂ­a Sostenible y Responsable SL (TSR) t/a Sustainable and Responsible Technology SL

    • Upheld
    • Social media (paid ad)
    • 08 May 2024

    A paid-for X ad made misleading claims about the effect of blue light on eyes.

  • Lark Holdings Limited

    • Upheld
    • Website (own site)
    • 01 May 2024

    A website misleadingly claimed that a programme could permanently eliminate an array of mental health disorders and discouraged essential treatment for conditions for which medical supervision should be sought.

  • GKOnlineCo Pty Ltd t/a Pups Den, Official Aida Store

    • Upheld
    • Internet (website content)
    • 24 April 2024

    A paid-for social media ad made medicinal claims about an unlicenced product.

Informally resolved (1)
  • Jahangir Group Ltd t/a ShopVistaa

    • 26 June 2024
    • Number of complaints: 0

    Topic: Health conditions