Rulings (46)
  • Aspro Atlantic Medikal Turizm Ticaret Limited Şirketi t/a AsproMED

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Ersoy Health Services Tourism Ltd t/a Clinic Haus

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad irresponsibly implied a time-limited promotion, trivialised the decision to undergo surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Lyma Life Ltd

    • Upheld
    • 26 June 2024

    A paid-for Instagram ad for the LYMA Laser, a home beauty device, seen in January 2024, compared the product to LED masks. The headline claim stated, “Ok wasting your money on LED masks? Then the LYMA Laser is probably not for you”. The caption stated, “The world’s most powerful home beauty device is 100x more effectiv...

  • Fussy Ltd

    • Upheld
    • 19 June 2024

    Fussy Ltd: A LinkedIn and Instagram ad for Fussy deodorant discredited and denigrated a competitor's brand and products.  

  • Prettylittlething.com Ltd t/a Prettylittlething.com

    • Upheld
    • Social media (own site)
    • 15 May 2024

    A series of tweets misleadingly implied that a promotion included all product lines, failed to include the closing dates or times of the promotion and misleadingly implied that further discounts would not be available when the promotion ended.

  • Whitbread Group plc t/a Premier Inn, Beefeater

    • Upheld
    • Search (paid)
    • 01 May 2024

    A paid-for search ad made misleading claims about the price of hotel rooms.

  • Dr Bunny Aesthetics

    • Upheld
    • Internet (website content)
    • 24 April 2024

    An online listing for a cosmetic surgery practitioner advertised prescription-only medicines and misleadingly implied a doctor or someone with a general medical qualification ran the service.

  • Hismile Pty Ltd

    • Upheld
    • Social media (paid ad)
    • 03 April 2024

    Two paid-for TikTok ads made misleading claims about the range of flavours produced and sold by the advertiser.

  • BPerfect Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 06 March 2024

    A TikTok video on Stephanie Vavron’s account was not obviously identifiable as an ad.

  • Vir Health Ltd t/a Numan

    • Upheld
    • Television
    • 06 March 2024

    A TV ad for a hair loss treatment guaranteed the efficacy of the product, breaking the Code.

  • Lenovo Technology (UK) Ltd

    • Upheld
    • Email
    • 28 February 2024

    An email contained the misleading claim “Get 10% off any product”.

  • Space NK Ltd t/a Space.NK

    • Upheld
    • Social media (own site)
    • 28 February 2024

    A competition via an Instagram post did not award a prize in accordance with change, was not administered fairly and omitted significant conditions.

  • Witcombe Festival

    • Upheld
    • Social media (own site)
    • 07 February 2024

    A competition via Instagram post didn’t award the winner the promised prize or a reasonable equivalent.

  • HJ Heinz Foods UK Ltd t/a Heinz

    • Upheld
    • Packaging (promotion)
    • 24 January 2024

    A packaging promotion for ‘free days out’ omitted significant conditions.

  • May Health Tourism Services t/a MAYCLINIK

    • Upheld
    • Search (paid)
    • 24 January 2024

    A paid-for Google search ad made misleading and irresponsible claims about safety, and made references that trivialised the decision to undergo cosmetic surgery.

  • Pasifik Health Services Inc t/a Care In Turkey

    • Upheld
    • Search (paid)
    • 24 January 2024

    A paid-for Google search ad made misleading claims about ‘world-class doctors’ that could not be substantiated, and made misleading and irresponsible claims about safety.

  • Erdem Clinic

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 January 2024

    Four posts on Millie Bracewell’s TikTok account were not obviously identifiable as ads, trivialised the decision to undergo cosmetic surgery and were directed at under-18s through the context they appeared in.

  • Coty UK Ltd t/a Coty UK Ltd

    • Upheld
    • 20 December 2023

    A paid-for Facebook ad for Rimmel London, seen on 9 September 2023, included the caption “Get ready to slay this back to school season [books emoji] [stars emoji] Get 25% off Multi-Tasker Concealer and other Rimmel faves with code B2S25 only at lookfantastic.com”. The post included a video of influencer ...

  • REVIV UK Ltd t/a REVIV

    • Upheld
    • 20 December 2023

    The website for REVIV UK, www.revivme.com/london, seen 1 April 2019, stated on the main page for its London clinic “REVIV IV infusion therapies deliver hydration, vitamins, and antioxidants helping to optimise vital hydration balance and maximise your wellness & efficiency. Whether looking to boost your immun...

  • Golden Tanning Salon Ltd t/a Golden Tanning Salon

    • Upheld
    • Social media (own site)
    • 13 December 2023

    A TikTok post linked health claims to using a tanning bed, which was misleading, irresponsible and inappropriately targeted.

Informally resolved (4)
  • British Hair Clinic (unconfirmed)

    • 19 June 2024
    • Number of complaints: 1

    Topic: Cosmetic surgery and procedures

  • Benefex Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Promotions and competitions

  • Cosmetic Medical Advice UK Ltd.

    • 05 June 2024
    • Number of complaints: 1

    Topic: Beauty products, grooming and hygiene

  • L'Oréal (UK) Ltd

    • 05 June 2024
    • Number of complaints: 1

    Topic: Beauty products, grooming and hygiene