Rulings (35)
  • Groupe SEB UK Ltd t/a Tefal

    • Upheld
    • Website (own site)
    • 16 April 2025

    A website product page for a set of pans misleadingly implied that a discount offer could be used for particular products when that was not the case.

  • McDonald's Restaurants Ltd

    • Upheld in part
    • App (own claim), Television
    • 26 March 2025

    An ad for the ‘Feed the Family Offer’ shown in the My McDonald’s app failed to include all non-optional fees in quoted prices.

  • Shop TJC Ltd t/a Ideal World

    • Upheld
    • Television
    • 12 March 2025

    A teleshopping presentation made unsubstantiated price and savings claims. 

  • Meggan Kirkland

    • Upheld
    • 19 February 2025

    A promotion on Meggan Kirkland’s Instagram account wasn’t administered fairly.

  • Supplylife Group Ltd t/a SUPPLYlife

    • Upheld
    • 19 February 2025

    A website misleadingly stated that, informed by their testing, an elimination diet could help food related energy dips, unwanted weight and IBS or its symptoms.

  • Beer52 Ltd

    • Upheld
    • Email
    • 18 December 2024

    Two email promotions omitted significant conditions.

  • Origin Sleep UK Ltd t/a Origin Mattress

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website implied that a promotion was time limited when this wasn’t the case, made misleading and unsubstantiated savings claims and made unsubstantiated claims about the health properties of their products.

  • Vivostore Ltd t/a Vivo Life

    • Upheld
    • Social media (own site)
    • 18 December 2024

    Two TikTok ads stated that a food supplement could treat vitamin B12 deficiency or its symptoms, irresponsibly encouraged people to stop taking medically prescribed vitamin B12 injections and made unauthorised specific health claims.

  • Churchill Retirement Living Ltd

    • Upheld
    • National newspaper (paid ad)
    • 04 December 2024

    A national newspaper ad failed to include the significant conditions of a promotion, including a closing date.

  • Samsung Electronics (UK) Ltd

    • Upheld
    • Internet (website content)
    • 27 November 2024

    A website promotion misleadingly described a promotional item as “free”, did not make clear promotional items would have to be purchased upfront before being redeemed via a cashback mechanism and omitted significant conditions.

  • Supreme CBD Ltd t/a Supreme CBD

    • Upheld
    • Social media (own site)
    • 13 November 2024

    A post on Anthony Fowler’s X account made unauthorised health claims about CBD.

  • Just Eat.co.uk Ltd

    • Upheld
    • Email, Website (own site)
    • 23 October 2024

    A webpage and an email promotion for Just Eat didn't include all significant conditions of the promotion and caused unnecessary disappointment to participants.   

  • Sainsbury's Supermarkets Ltd t/a Sainsbury's

    • Upheld
    • Social media (influencer or affiliate ad)
    • 16 October 2024

    An Instagram story posted by Kayleigh Johnson linked to a product listing on Sainsbury’s website which had the effect of marketing infant formula to the general public, which is prohibited under the Code, while affiliate links were not obviously identifiable as ads.

  • Kerry Foods Ltd

    • Upheld
    • Video on demand
    • 09 October 2024

    A video on demand ad for a HFSS product featuring the licensed character Garfield and a promotion broke the rules by being directly targeted at pre-school or primary school children.

  • Huel Ltd

    • Upheld
    • Social media (own site)
    • 25 September 2024

    An Instagram video made non-permitted comparative nutrition claims and compared foods that weren’t in the same category. It also made misleading pricing claims and contained general health claims that weren’t accompanied by an authorised specific health claim.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (own site)
    • 25 September 2024

    A Facebook ad made "low calorie" nutrition claim and comparing calorie content with a competitor broke the ad rules by making unsubstantiated nutrition claims and failing to meet the required conditions for such comparisons.

  • NothingFishy Ltd

    • Upheld
    • Social media (paid ad)
    • 18 September 2024

    A paid-for Instagram ad made claims that a food supplement could treat symptoms of Covid-19 and also made unauthorised specific health claims.

  • Sports Supplements Ltd t/a Bulk

    • Upheld
    • Email
    • 04 September 2024

    An email contained a promotion which wasn't capable of being used and so wasn't administered fairly.

  • Just Eat.co.uk Ltd t/a Just-Eat.co.uk

    • Upheld
    • Internet
    • 21 August 2024

    A paid-for Facebook ad for Just Eat failed to use appropriate targeting to ensure an ad featuring HFSS products wasn't directed at under 16s.

  • Huel Ltd

    • Upheld
    • Social media (paid ad)
    • 14 August 2024

    Two paid-for Facebook ads for Huel featuring a testimonial from Steven Bartlett misleadingly omitted that he was one of the company's directors.

Informally resolved (7)
  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • 24 July 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Grocery Delivery E-Services UK Ltd t/a HelloFresh

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Roofoods Ltd t/a Deliveroo

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Waitrose Ltd t/a Waitrose & Partners

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Wowcher Ltd t/a Wowcher

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Benefex Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Promotions and competitions

  • Ello Group Ltd t/a Coffee Club

    • 12 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements