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Global Brands Ltd t/a VK
A paid-for Instagram story posted by @vkdrink was socially irresponsible by implying that drinking alcohol could overcome boredom.
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Groupe SEB UK Ltd t/a Tefal
A website product page for a set of pans misleadingly implied that a discount offer could be used for particular products when that was not the case.
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The Innovative Brewing Company Ltd t/a Prime Time Lager
A poster ad for Prime Time Lager made health and nutrition claims not permitted for alcoholic drinks.
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Bestway Retail Ltd t/a Bargain Booze
A paid-for Instagram and Facebook ad for alcohol which featured Father Christmas was of particular appeal to under-18s.
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Shop TJC Ltd t/a Ideal World
A teleshopping presentation made unsubstantiated price and savings claims.
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Meggan Kirkland
A promotion on Meggan Kirkland’s Instagram account wasn’t administered fairly.
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Banquist Ltd t/a Winedrops
A paid-for Facebook ad and sponsored Instagram story made unsubstantiated price comparison claims and misleadingly implied that reviews and ratings were from a third-party review website when this wasn't the case.
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Beer52 Ltd
Two email promotions omitted significant conditions.
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Heineken UK Ltd t/a Heineken
A paid-for online display ad for Heineken 0.0 didn’t include a prominent statement of ABV.
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Origin Sleep UK Ltd t/a Origin Mattress
A website implied that a promotion was time limited when this wasn’t the case, made misleading and unsubstantiated savings claims and made unsubstantiated claims about the health properties of their products.
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Churchill Retirement Living Ltd
A national newspaper ad failed to include the significant conditions of a promotion, including a closing date.
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Samsung Electronics (UK) Ltd
A website promotion misleadingly described a promotional item as “free”, did not make clear promotional items would have to be purchased upfront before being redeemed via a cashback mechanism and omitted significant conditions.
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Suntory Global Spirits UK Ltd
A post on Bowmore Single Malt Whisky’s Facebook page in partnership with Aston Martin linked alcohol with driving and was irresponsible.
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DAMM 1876 LTD
Two Instagram reels on alcohol brand Estrella Damm’s own account linked alcohol with activities or locations in which drinking would be unsafe or unwise.
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Sports Supplements Ltd t/a Bulk
An email contained a promotion which wasn't capable of being used and so wasn't administered fairly.
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William Grant & Sons Ltd t/a Hendricks Gin
A Video on Demand ad for Hendricks Gin wasn't likely to particularly appeal to under-18s.
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Aston Manor Ltd t/a Crumpton Oaks
A TV ad for Crumpton Oaks Cider was not likely to strongly appeal to under 18s.
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Sky UK Ltd t/a NOW
A website ad for NOW TV omitted material information about the inclusion of ads in basic streaming membership plans.
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XIX Vodka Ltd
A YouTube video on the Sidemen’s YouTube channel, seen on 8 October 2023. The video was titled “KSI & W2S CONTROL THE SIDEMEN FOR THE DAY”. The video featured the Sidemen doing challenges around London in two teams. At approximately 16 minutes into the video, a title card quickly appeared that rep...
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Kingsland Drinks Ltd t/a Kingsland Wines & Spirits
A label on a bottle mislead consumers by failing to disclose the significant conditions of a competition.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (23)