Rulings (21)
  • A3 Games Pte Ltd t/a Top Girl

    • Upheld
    • Social media (paid ad)
    • 26 March 2025

    A paid-for Facebook ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype by objectifying and sexualising women.

  • Bestway Retail Ltd t/a Bargain Booze

    • Upheld
    • Social media (paid ad)
    • 19 March 2025

    A paid-for Instagram and Facebook ad for alcohol which featured Father Christmas was of particular appeal to under-18s.   

  • Wilton Bradley Ltd t/a Xootz

    • Upheld
    • 12 February 2025

    A TV ad and product page was misleading and socially irresponsible by failing to disclose that private e-scooters couldn’t be legally used in public places.

  • Astrasoft Projects Ltd t/a Sofiadate.com

    • Upheld
    • Social media (paid ad)
    • 05 February 2025

    A paid-for Facebook ad featured harmful stereotypes likely to cause serious or widespread offence. 

  • Banquist Ltd t/a Winedrops

    • Upheld
    • Social media (paid ad)
    • 05 February 2025

    A paid-for Facebook ad and sponsored Instagram story made unsubstantiated price comparison claims and misleadingly implied that reviews and ratings were from a third-party review website when this wasn't the case. 

  • DragonPlus Game Ltd t/a Happy Hospital

    • Upheld
    • In-game (apps)
    • 05 February 2025

    An in-app ad was socially irresponsible and caused unjustified distress and serious offence by trivialising miscarriage and stillbirth. 

  • Wireless Group Media (GB) Ltd t/a Virgin Radio

    • Upheld
    • Website (own site)
    • 05 February 2025

    A promotion on Virgin Radio's website wasn't administered fairly and caused unnecessary disappointment.

  • Beer52 Ltd

    • Upheld
    • Email
    • 18 December 2024

    Two email promotions omitted significant conditions.

  • Heineken UK Ltd t/a Heineken

    • Upheld in part
    • Internet (display)
    • 18 December 2024

    A paid-for online display ad for Heineken 0.0 didn’t include a prominent statement of ABV.

  • Guangzhou Shimo Culture Media Co Ltd

    • Upheld
    • In-game (apps)
    • 11 December 2024

    An in-game ad was irresponsibly targeted, socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.

  • Metamind AI Ltd t/a AI Persona

    • Upheld
    • In-game advertising
    • 11 December 2024

    An in-game ad was socially irresponsible, caused offense by harmfully stereotyping women as sexual objects and portrayed someone who seemed to be under-18 in a sexual way.

  • Bodystreet Franchise (UK) Ltd

    • Upheld
    • Social media (paid ad)
    • 04 December 2024

    A paid-for Instagram ad for a fitness centre made misleading claims that a 20-minute session per week was equivalent to three one-hour sessions at a regular gym.

  • Suntory Global Spirits UK Ltd

    • Upheld
    • Social media (own site)
    • 16 October 2024

    A post on Bowmore Single Malt Whisky’s Facebook page in partnership with Aston Martin linked alcohol with driving and was irresponsible.

  • DAMM 1876 LTD

    • Upheld
    • Social media (own site)
    • 25 September 2024

    Two Instagram reels on alcohol brand Estrella Damm’s own account linked alcohol with activities or locations in which drinking would be unsafe or unwise.

  • William Grant & Sons Ltd t/a Hendricks Gin

    • Not upheld
    • Video on demand
    • 04 September 2024

    A Video on Demand ad for Hendricks Gin wasn't likely to particularly appeal to under-18s.

  • JD Sports Fashion plc

    • Upheld in part
    • Internet
    • 28 August 2024

     A Facebook page, a Facebook reel, a paid-for Facebook post and a poster condoned irresponsible, unsafe driving, but didn’t irresponsibly feature riders not wearing protective gear.

  • Aston Manor Ltd t/a Crumpton Oaks

    • Not upheld
    • Television
    • 14 August 2024

    A TV ad for Crumpton Oaks Cider was not likely to strongly appeal to under 18s.

  • Electronic Arts Ltd t/a EA

    • Upheld
    • Social media (paid ad)
    • 10 July 2024

    A paid-for Facebook ad for a mobile app game did not make it sufficiently clear that the game contained loot boxes.

  • XIX Vodka Ltd

    • Upheld in part
    • 12 June 2024

    A YouTube video on the Sidemen’s YouTube channel, seen on 8 October 2023. The video was titled “KSI & W2S CONTROL THE SIDEMEN FOR THE DAY”. The video featured the Sidemen doing challenges around London in two teams. At approximately 16 minutes into the video, a title card quickly appeared that rep...

  • Kingsland Drinks Ltd t/a Kingsland Wines & Spirits

    • Upheld
    • 22 May 2024

    A label on a bottle mislead consumers by failing to disclose the significant conditions of a competition.

Informally resolved (5)
  • G.Network Communications Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Sports, leisure and hobbies

  • Veblen Wines Ltd

    • 24 July 2024
    • Number of complaints: 0

    Topic: Alcohol

  • Naked Wines plc t/a Naked Wines, www.NakedWines.com Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Circular
    Topic: Alcohol

  • Dolphin Fitness Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Sports, leisure and hobbies

  • Whitbread Group plc

    • 05 June 2024
    • Number of complaints: 1

    Topic: Alcohol