Rulings (26)
  • Beautyjenics Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Beautyjenics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • Bomb Doll Aesthetics

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Bomb Doll Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • CCskinlondondubai

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for CCskinlondondubai, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • EME Aesthetics & Beauty Academy Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    An Instagram ad for EME Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • NKD Medical Ltd t/a Dr Ducu London

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for Dr. Ducu, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Rejuvenate Academy Ltd t/a Rejuvenate Clinics

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Rejuvenate Clinics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Dawn Hazeldine t/a Stockport Counselling Services

    • Upheld
    • Internet (website content)
    • 12 March 2025

    A webpage misleadingly claimed that they were associated with the BACP and implied that they’d received training and qualifications from them when this wasn't the case.

  • Action Rehab

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they owned clinics and that they had been approved by a public body. It also failed to make clear that they received a commission for their service.

  • Addiction Recovery Systems Ltd t/a Rehab Guide

    • Upheld
    • Internet (website content)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business and that they provided treatment directly at clinics they operated and also failed to make clear that they received a commission for their service.

  • Better Health and Wellness

    • Upheld
    • Social media (paid ad)
    • 18 December 2024

    A paid-for Facebook ad was misleading as it didn’t make clear the nature of the content people would be served if they engaged with the ad.

  • Health and Wellness

    • Upheld
    • Social media (paid ad)
    • 18 December 2024

    A paid-for Facebook ad was misleading as it didn’t make clear the nature of the content people would be served if they engaged with the ad and also exaggerated the capability of laser eye treatment.

  • Help 4 Addiction Ltd

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they provided treatment directly at clinics they operated and that a local rehab facility could be accessed using their website. It also didn’t make clear that they received commission for...

  • Marketing VF Ltd t/a The Eco Experts

    • Upheld
    • Social media (paid ad)
    • 18 December 2024

    A paid-for Facebook ad for a laser eye surgery referral company falsely implied they were acting for purposes outside their business and that they directly provided laser eye surgery when this wasn’t the case. The ad also failed to make clear that they receive a commission for their service and misleadingly exagg...

  • Rehabs.uk

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business and that they provided treatment directly at clinics they operated and also failed to make clear that they received a commission for their service.

  • Serenity Rehabilitation Ltd t/a Serenity Addiction Centres

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they provided treatment directly at clinics they operated and that they had been approved by a public body and also failed to make clear that they received a commission for their service.

  • UK Addiction Treatment Ltd t/a UKAT

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business and misleadingly suggested that their service was impartial and that they offered professional counselling treatment.

  • Valterous Ltd t/a Therapie Clinic

    • Upheld
    • Social media (paid ad)
    • 18 December 2024

    A paid-for Facebook ad indirectly advertised a prescription only medicine to the public.

  • Which Rehab Ltd

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they provided treatment directly at clinics they operated, that they had a direct relationship with insurers and that they had been approved by a public body. It also failed to make clear that t...

  • Pulsio Ltd

    • Upheld
    • Social media (paid ad)
    • 11 December 2024

    A paid-for Facebook ad made misleading and unsubstantiated savings claims.

  • Pall Mall Medical (Manchester) Ltd t/a Pall Mall Cosmetics

    • Upheld
    • Social media (own site)
    • 09 October 2024

    An Instagram ad was irresponsible as it trivialised the decision to undergo cosmetic surgery and linked cosmetic surgery with happiness and confidence.

Informally resolved (2)
  • British Hair Clinic (unconfirmed)

    • 19 June 2024
    • Number of complaints: 1

    Topic: Cosmetic surgery and procedures

  • Pall Mall Medical (Manchester) Ltd t/a Pall Mall Cosmetics

    • 12 June 2024
    • Number of complaints: 1

    Topic: Medical procedures and services