Rulings (55)
  • Stirling Health Ltd

    • Upheld
    • Press other (paid ad)
    • 20 November 2024

    A press ad made medicinal claims for an unauthorised product.

  • Supreme CBD Ltd t/a Supreme CBD

    • Upheld
    • 13 November 2024

    A post on Anthony Fowler’s X account made unauthorised health claims about CBD.

  • Just Eat.co.uk Ltd

    • Upheld
    • 23 October 2024

    A webpage and an email promotion for Just Eat didn't include all significant conditions of the promotion and caused unnecessary disappointment to participants.   

  • Sainsbury's Supermarkets Ltd t/a Sainsbury's

    • Upheld
    • 16 October 2024

    An Instagram story posted by Kayleigh Johnson linked to a product listing on Sainsbury’s website which had the effect of marketing infant formula to the general public, which is prohibited under the Code, while affiliate links were not obviously identifiable as ads.

  • Kerry Foods Ltd

    • Upheld
    • 09 October 2024

    A video on demand ad for a HFSS product featuring the licensed character Garfield and a promotion broke the rules by being directly targeted at pre-school or primary school children.

  • Huel Ltd

    • Upheld
    • Social media (own site)
    • 25 September 2024

    An Instagram video made non-permitted comparative nutrition claims and compared foods that weren’t in the same category. It also made misleading pricing claims and contained general health claims that weren’t accompanied by an authorised specific health claim.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (own site)
    • 25 September 2024

    A Facebook ad made "low calorie" nutrition claim and comparing calorie content with a competitor broke the ad rules by making unsubstantiated nutrition claims and failing to meet the required conditions for such comparisons.

  • Excite For Life Ltd

    • Upheld
    • Internet (website content)
    • 18 September 2024

    A website made misleading claims that CBD was suitable for consumption by children, incorrectly stated that the recommended maximum consumption of CBD per day for adults was 70 mg and made general health claims that weren't accompanied by an authorised specific health claim.

  • NothingFishy Ltd

    • Upheld
    • Social media (paid ad)
    • 18 September 2024

    A paid-for Instagram ad made claims that a food supplement could treat symptoms of Covid-19 and also made unauthorised specific health claims.

  • Vape Life Ltd t/a CBDLife UK

    • Upheld
    • Internet (website content)
    • 18 September 2024

    A website made misleading claims that CBD was suitable for consumption by children and incorrectly stated that the recommended maximum consumption of CBD per day for adults was 70 mg.

  • Femgroup Ltd t/a Feminapause

    • Upheld
    • Social media (paid ad)
    • 11 September 2024

    A paid-for Facebook ad made claims that a supplement could treat symptoms of the menopause and misleadingly implied that the supplement had been approved by the Food Standards Agency.

  • Mayborn (UK) Ltd t/a Tommee Tippee

    • Upheld
    • Social media (paid ad)
    • 04 September 2024

    A paid-for Instagram ad for a device for removing air particles from milk made unsubstantiated efficacy claims for treating colic and its symptoms.

  • Just Eat.co.uk Ltd t/a Just-Eat.co.uk

    • Upheld
    • Internet
    • 21 August 2024

    A paid-for Facebook ad for Just Eat failed to use appropriate targeting to ensure an ad featuring HFSS products wasn't directed at under 16s.

  • Huel Ltd

    • Upheld
    • Social media (paid ad)
    • 14 August 2024

    Two paid-for Facebook ads for Huel featuring a testimonial from Steven Bartlett misleadingly omitted that he was one of the company's directors.

  • The Edinburgh Herbal Dispensary Ltd t/a Napiers Edinburgh

    • Upheld
    • Social media (paid ad)
    • 14 August 2024

    Five TikTok ads made medicinal claims for an unlicenced product.

  • Person(s) unknown t/a Cishx GB

    • Upheld
    • Social media (paid ad)
    • 31 July 2024

    A paid-for Meta ad which claimed that underwear could treat prostate issues made medical claims for a device that didn’t hold the applicable conformity marking and was not registered with the MHRA.

  • Person(s) unknown t/a Cheerchest Cove

    • Upheld
    • Social media (paid ad)
    • 31 July 2024

    A paid-for Meta ad for prostate cream made medicinal claims for an unlicensed product.

  • Ejec Ventures LLC t/a Auri Nutrition

    • Upheld
    • Internet
    • 24 July 2024

    A paid-for Facebook ad made claims that a supplement could eliminate stress and also made unauthorised specific health claims and general health claims.

  • Nowt Ventures Ltd t/a Feel Güd

    • Upheld
    • 24 July 2024

    Four paid-for Facebook ads made claims that a supplement could treat anxiety and also made unauthorised specific health claims and general health claims.  

  • Nutriburst Ltd t/a Nutriburst Vitamins

    • Upheld
    • Internet
    • 24 July 2024

    A paid-for Facebook ad made claims that a supplement could treat anxiety and also made unauthorised specific health claims and general health claims.

Informally resolved (7)
  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • 24 July 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Rakhee Mediratta

    • 24 July 2024
    • Number of complaints: 0

    Topic: Medicines, remedies and therapies

  • Grocery Delivery E-Services UK Ltd t/a HelloFresh

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Roofoods Ltd t/a Deliveroo

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Waitrose Ltd t/a Waitrose & Partners

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Wowcher Ltd t/a Wowcher

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Ello Group Ltd t/a Coffee Club

    • 12 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements