Rulings (45)
  • Whitbread Group plc t/a Premier Inn, Beefeater

    • Upheld
    • Search (paid)
    • 01 May 2024

    A paid-for search ad made misleading claims about the price of hotel rooms.

  • XC Trains Ltd t/a Cross Country Trains

    • Internet (website content)
    • 17 April 2024

    A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.

  • Aldi Stores Ltd t/a Aldi

    • Upheld
    • National press
    • 20 March 2024

    A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.

  • Simba Sleep Ltd

    • Upheld
    • Internet (website content)
    • 06 March 2024

    A website featured misleading claims around reference prices and associated savings.

  • Volkswagen Group United Kingdom Ltd t/a Audi

    • Upheld
    • VOD
    • 06 March 2024

    A Video on Demand ad for an electric car featured misleading claims about charging time and mileage.

  • Lenovo Technology (UK) Ltd

    • Upheld
    • Email
    • 28 February 2024

    An email contained the misleading claim “Get 10% off any product”.

  • Ford Motor Company Ltd t/a Ford

    • Not upheld
    • Search (paid)
    • 21 February 2024

    A paid-for Google ad did not mislead when claiming a car had ‘zero emissions driving’.

  • BMW (UK) Ltd

    • Upheld
    • Search (paid)
    • 07 February 2024

    A paid-for Google ad misleadingly represented a vehicle’s environmental impact.

  • Greater London Authority

    • Upheld
    • Radio
    • 07 February 2024

    A radio ad about the ULEZ expansion misleadingly claimed that one of the most polluted places in London is inside people’s cars.

  • MG Motor UK Ltd

    • Upheld
    • Search (paid)
    • 07 February 2024

    A paid-for Google ad misleadingly represented a vehicle’s environmental impact.

  • Transport For London t/a TFL

    • Upheld in part
    • National press, Television, Radio
    • 07 February 2024

    A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.

  • Churchill Retirement Living Ltd t/a Churchill Retirement Living

    • Upheld
    • Internet (website content), Social media (own site)
    • 31 January 2024

    A website and a paid-for Facebook ad made misleading claims about savings, and was irresponsible for exploiting the cost of living crisis.

  • Team RH Fitness Ltd

    • Upheld
    • Social media (own site)
    • 31 January 2024

    A TikTok video did not make it clear that an advertised subscription was for a minimum term of 12 months.

  • E-Scooters 4 Less (unconfirmed) t/a E-Scooters 4 Less

    • Upheld
    • Internet (website content)
    • 17 January 2024

    A website for electric scooters, which suggested products could be ridden on UK roads despite legal restrictions, was misleading and irresponsible.

  • Zzoomm plc

    • Upheld
    • Direct mail
    • 10 January 2024

    A direct mailing misleadingly stated the savings someone could make with their broadband service.

  • Eurostar International Ltd

    • Upheld
    • Email
    • 03 January 2024

    A promotional email that advertised trips for £39 was misleading for not having enough tickets at that price point.

  • Cathay Pacific Airways Ltd

    • Upheld
    • 20 December 2023

    A prize promotion on the Cathay Pacific website www.cathaypacific.com, was seen on 4 June 2023. Text stated “We have 3,260 tickets to give away! Successful entries will be awarded one return Economy ticket from London Heathrow or Manchester to Hong Kong* […] *All taxes and surcharges are excluded, and are ...

  • Kia UK Ltd

    • Upheld
    • 20 December 2023

    A paid-for Google ad and a website for Kia, seen on 13 March 2023: a. The paid-for Google ad stated “The all-new Kia Niro – Niro EV up to 285 mile range”. b. The website www.kia.com, featured a page titled “The all-new Kia Niro” which included information about Kia’s Niro range...

  • Mercedes-Benz UK Ltd t/a Smart Car, Mercedes Benz

    • Upheld
    • 20 December 2023

    A website and e-brochure for Mercedes Benz, seen on 1 June: a. The website https://www.mercedes-benz.co.uk/ stated “Highlights … EQC”. Below this was the text, “Introducing the EQC … All-electric range of up to 254*”. Qualifying text below stated “*The indicated values wer...

  • Air France-KLM

    • Upheld
    • Internet (display)
    • 06 December 2023

    A paid-for Google ad gave a misleading impression of the airline’s environmental impact.

Informally resolved (6)
  • Whitbread Group plc t/a Premier Inn, Beefeater

    • 26 June 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • Air France-KLM t/a Air France

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Awaze Vacation Rentals Ltd t/a Hoseasons, Cottages.com

    • 19 June 2024
    • Number of complaints: 2

    Topic: Holidays, travel and motoring

  • Norwegian Cruise Line Holdings Ltd t/a NCL

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • RAC Motoring Services t/a RAC Motoring Services

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Virgin Atlantic Airways Ltd t/a Virgin Atlantic

    • 12 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring