Rulings (61)
  • Avensure Ltd t/a Employment Law Advice Bureau

    • Upheld
    • 22 May 2024

    A direct mailing to a business was not obviously identifiable as an ad.

  • Whitbread Group plc t/a Premier Inn, Beefeater

    • Upheld
    • Search (paid)
    • 01 May 2024

    A paid-for search ad made misleading claims about the price of hotel rooms.

  • XC Trains Ltd t/a Cross Country Trains

    • Internet (website content)
    • 17 April 2024

    A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.

  • Nationwide Building Society t/a Nationwide

    • Upheld
    • Press general, Television, Radio
    • 03 April 2024

    TV, radio and press ads for Nationwide were misleading as consumers were likely to understand that the building society had made a long-term decision not to close their branches and that they had not recently closed any branches when this was not the case.

  • Aldi Stores Ltd t/a Aldi

    • Upheld
    • National press
    • 20 March 2024

    A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.

  • Simba Sleep Ltd

    • Upheld
    • Internet (website content)
    • 06 March 2024

    A website featured misleading claims around reference prices and associated savings.

  • Volkswagen Group United Kingdom Ltd t/a Audi

    • Upheld
    • VOD
    • 06 March 2024

    A Video on Demand ad for an electric car featured misleading claims about charging time and mileage.

  • Capital Credit Union Ltd

    • Upheld
    • Social media (paid ad)
    • 28 February 2024

    A paid-for Meta post irresponsibly encouraged consumers to spend more than they could afford by taking out a loan to fund Christmas spending.

  • Lenovo Technology (UK) Ltd

    • Upheld
    • Email
    • 28 February 2024

    An email contained the misleading claim “Get 10% off any product”.

  • Pennine Community Credit Union Ltd t/a PCCU

    • Upheld
    • Social media (paid ad)
    • 28 February 2024

    A paid-for Meta post irresponsibly encouraged consumers to spend more than they could afford by taking out a loan to fund Christmas spending.

  • Ford Motor Company Ltd t/a Ford

    • Not upheld
    • Search (paid)
    • 21 February 2024

    A paid-for Google ad did not mislead when claiming a car had ‘zero emissions driving’.

  • BMW (UK) Ltd

    • Upheld
    • Search (paid)
    • 07 February 2024

    A paid-for Google ad misleadingly represented a vehicle’s environmental impact.

  • Greater London Authority

    • Upheld
    • Radio
    • 07 February 2024

    A radio ad about the ULEZ expansion misleadingly claimed that one of the most polluted places in London is inside people’s cars.

  • MG Motor UK Ltd

    • Upheld
    • Search (paid)
    • 07 February 2024

    A paid-for Google ad misleadingly represented a vehicle’s environmental impact.

  • Transport For London t/a TFL

    • Upheld in part
    • National press, Television, Radio
    • 07 February 2024

    A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.

  • Brooksdale Ltd

    • Upheld
    • Social media (paid ad)
    • 31 January 2024

    Three paid-for Facebook ads for PPI tax rebates misleadingly implied they were from HMRC or an official government service, and irresponsibly took advantage of people’s concerns about the cost of living crisis.

  • Churchill Retirement Living Ltd t/a Churchill Retirement Living

    • Upheld
    • Internet (website content), Social media (own site)
    • 31 January 2024

    A website and a paid-for Facebook ad made misleading claims about savings, and was irresponsible for exploiting the cost of living crisis.

  • Reclaim My PPI Tax Ltd t/a Reclaim My PPI Tax

    • Upheld
    • Social media (paid ad)
    • 31 January 2024

    Three paid-for Facebook ads for PPI tax rebates misleadingly implied they were from HMRC or an official government service, and irresponsibly took advantage of people’s concerns about the cost of living crisis.

  • Team RH Fitness Ltd

    • Upheld
    • Social media (own site)
    • 31 January 2024

    A TikTok video did not make it clear that an advertised subscription was for a minimum term of 12 months.

  • E-Scooters 4 Less (unconfirmed) t/a E-Scooters 4 Less

    • Upheld
    • Internet (website content)
    • 17 January 2024

    A website for electric scooters, which suggested products could be ridden on UK roads despite legal restrictions, was misleading and irresponsible.

Informally resolved (6)
  • Whitbread Group plc t/a Premier Inn, Beefeater

    • 26 June 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • Air France-KLM t/a Air France

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Awaze Vacation Rentals Ltd t/a Hoseasons, Cottages.com

    • 19 June 2024
    • Number of complaints: 2

    Topic: Holidays, travel and motoring

  • Norwegian Cruise Line Holdings Ltd t/a NCL

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • RAC Motoring Services t/a RAC Motoring Services

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Virgin Atlantic Airways Ltd t/a Virgin Atlantic

    • 12 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring