Rulings (42)
  • Aurum & Argenti Ltd t/a Bullion Club, bullionclub.co.uk

    • Upheld
    • Website (paid ad)
    • 20 November 2024

    A paid-for Google ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • Gold Warehouse Ltd t/a Gold Bank

    • Upheld
    • Radio
    • 20 November 2024

    Three radio ads, which implied that gold had investment potential, were broadcast on a non-specialist radio channel.

  • Gold Warehouse Ltd t/a Gold Bank

    • Upheld
    • Press other (paid ad)
    • 20 November 2024

    A press ad failed to make clear that gold investment was unregulated and that the value of investments was variable.

  • Harrington & Byrne Ltd

    • Upheld
    • Press other (paid ad)
    • 20 November 2024

    A press ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • Solomon Global Ltd t/a Buy Bullion

    • Upheld
    • Social media (paid ad)
    • 20 November 2024

    A paid for Facebook ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • The Pure Gold Group Ltd t/a The Pure Gold Company

    • Upheld
    • Website (paid ad)
    • 20 November 2024

    Two paid-for Google ads failed to make clear that gold investment was unregulated and that the value of investments was variable.

  • Cult & Boutique (Wine Management) Ltd

    • Upheld
    • 13 November 2024

    A paid-for Facebook ad failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future. The ads also made unsubstantiated investment claims.

  • Cult Wines Ltd

    • Upheld
    • 13 November 2024

    Two paid-for Google ads failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • Vintage Associates Fine Wine Merchants Ltd

    • Upheld
    • 13 November 2024

    Two paid for social media ads failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future. The ads also referenced an example of performance that wasn’t representative and m...

  • Vinverum Ltd

    • Upheld
    • 13 November 2024

    A paid-for Facebook ad failed to make sufficiently clear that wine investment was unregulated and that the value of investments was variable and also made unsubstantiated investment claims.

  • CurrencyWave Ltd t/a CurrencyWave

    • Upheld
    • 06 November 2024

    A website for a foreign currency payments service misleadingly implied they conducted foreign exchange payments and were FCA authorised, and also used inaccurate cost comparison information.

  • Eurostar International Ltd

    • Upheld
    • 06 November 2024

    A paid for Instagram post and a post on Eurostar’s Facebook page exaggerated the number of tickets available at a certain price and omitted material information about the dates tickets were available for.

  • Trav Expert Ltd t/a Travelcrew

    • Upheld
    • 16 October 2024

    Prices on a website for a retailer of flights and holidays were misleading because the advertiser did not hold evidence to show they were genuine and included all non-optional taxes, duties, fees and charges that applied to all or most buyers or that they were subject to change and that availability was limited.

  • Sunspot Tours Ltd t/a Mercury Holidays

    • Upheld
    • National newspaper (ad feature)
    • 02 October 2024

    A national press ad for a package holiday misleadingly described a holiday as including a "free" week.

  • Mazda Motors UK Ltd

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    A paid-for Meta ad for the Mazda2 Hybrid car gave a misleading impression of the vehicle’s environment impact and made absolute claims that couldn’t be evidenced.

  • Virgin Atlantic Airways Ltd t/a Virgin Atlantic

    • Upheld
    • Radio
    • 07 August 2024

    A radio ad for Virgin Atlantic included the unqualified claim "100% sustainable aviation fuel", which gave a misleading impression of the fuel's environmental impact.

  • Debenhams Brands Ltd t/a Debenhams

    • Upheld
    • Social media (paid ad)
    • 31 July 2024

    A paid-for Facebook ad for Debenhams made misleading and unsubstantiated savings claims

  • The Benenden Healthcare Society Ltd

    • Upheld
    • 24 July 2024

    A TV and Radio ad for private health insurance mislead consumers by omitting material information about a healthcare plan, including significant exclusions relating to treatment options.

  • Hurtigruten UK Ltd t/a HX Hurtigruten Expeditions

    • Upheld
    • Internet
    • 17 July 2024

    A paid-for ad in a digital newspaper for a cruise made misleading and unsubstantiated claims about the environmental impact of the expedition and failed to make the basis of these environmental claims clear. 

  • London Luton Airport Ltd t/a Luton Rising

    • Upheld
    • 10 July 2024

    A magazine ad and a poster for Luton Rising did not adequately qualify the claims made in the ad and omitted material information about the environmental impact of London Luton Airport’s expansion.

Informally resolved (8)
  • Jetline Travel Ltd t/a Jetline Travel

    • 07 August 2024
    • Number of complaints: 0

    Media: Email
    Topic: Holidays, travel and motoring

  • Direct Ferries Ltd t/a Direct Ferries

    • 24 July 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • We Love Holidays Ltd t/a LoveHolidays

    • 24 July 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • Air France-KLM t/a Air France

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Awaze Vacation Rentals Ltd t/a Hoseasons, Cottages.com

    • 19 June 2024
    • Number of complaints: 2

    Topic: Holidays, travel and motoring

  • Norwegian Cruise Line Holdings Ltd t/a NCL

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • RAC Motoring Services t/a RAC Motoring Services

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Virgin Atlantic Airways Ltd t/a Virgin Atlantic

    • 12 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring