Rulings (16)
  • Ashlen Inc

    • Upheld
    • 09 October 2024

    A paid-for Facebook ad misleadingly stated that a hair pin collection was being withdrawn and failed to include an end date for a promotion.

  • Kentesh Ltd

    • Upheld
    • 09 October 2024

    A paid-for Facebook ad misleadingly stated that a clothing collection was being withdrawn and failed to include an end date for a promotion.

  • Person(s) unknown t/a Goodysee

    • Upheld
    • 09 October 2024

    A paid-for Facebook ad misleadingly stated that a clothing collection was being withdrawn and failed to include an end date for a promotion.

  • Adidas UK Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    An Instagram story on Tanya Burr’s account featuring affiliate links wasn’t obviously identifiable as an ad.

  • Nike Retail BV

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    A paid-for X ad for The Sole Supplier, featuring Nike trainers, was misleading as most people would reasonably assume that the trainers were for adults when, in fact, they were intended for older children. The omission of this material information prompted people to click through and find out more.

  • Reiss Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    An Instagram reel on Lydia Millen’s account posted together with Instagram stories featuring affiliate links to the products shown in the reel weren’t obviously identifiable as ads.

  • Sterling Wholesale Ltd t/a Moncrief

    • Upheld
    • Internet (website content)
    • 18 September 2024

    A website made misleading claims that all of its products were handmade in Italy, and that they had frequently been featured in top international fashion magazines.

  • We Are TALA Ltd

    • Upheld
    • 22 May 2024

    Two Instagram reels and four TikToks on influencer Grace Beverly's accounts were not obviously identifiable as ads.

  • Prettylittlething.com Ltd t/a Prettylittlething.com

    • Upheld
    • Social media (own site)
    • 15 May 2024

    A series of tweets misleadingly implied that a promotion included all product lines, failed to include the closing dates or times of the promotion and misleadingly implied that further discounts would not be available when the promotion ended.

  • The Sky Mining Company Ltd t/a Sky Mining

    • Press general, Internet (website content), Social media (own site)
    • 10 April 2024

    A press ad, Instagram ad and website did not make it clear that the company’s diamonds were synthetic, which was misleading.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 April 2024

    An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.

  • MNG-Mango UK Ltd

    • Upheld
    • App (own claim)
    • 20 March 2024

    A product listing for a sweater featured a model who appeared to be unhealthily thin.

  • Calvin Klein Inc

    • Upheld in part
    • Poster
    • 06 March 2024

    [Republished ruling] Three posters for Calvin Klein did not objectify women, but one was inappropriate for display in an untargeted medium.

  • OneCompress

    • Upheld
    • Social media (paid ad)
    • 06 March 2024

    Two paid-for Facebook ads for bamboo gloves and socks made medical claims for unlicensed products.

  • Grandbing Technology Co Ltd t/a On Fancy

    • Upheld
    • Internet (website content)
    • 24 January 2024

    A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.

  • Charles Tyrwhitt Shirts Ltd

    • Upheld
    • 20 December 2023

    A paid-for Facebook ad for Charles Tyrwhitt, a clothing retailer, seen on 28 July 2023, featured an image of a print cotton shirt. Text on the post stated “[…] We’re proud to be a Carbon Neutral business”.