Rulings (17)
  • Top Games Inc

    • Upheld
    • Social media (paid ad)
    • 03 April 2024

    A paid-for X ad for the game Evony: The King’s Return featured gameplay that was not representative of the actual game.

  • Electronic Arts Ltd t/a EA

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    Two paid-for Facebook ads for Golf Clash, a mobile app game, omitted material information about the inclusion of loot boxes.

  • Jagex Ltd

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    A paid-for Facebook ad for online game RuneScape omitted material information about the inclusion of loot boxes.

  • Miniclip (UK) Ltd

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    A paid-for Facebook ad for an online game omitted material information about the inclusion of loot boxes.

  • Strafe Esports Ltd t/a LevelTap

    • Upheld
    • Social media (paid ad)
    • 28 February 2024

    A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.

  • Witcombe Festival

    • Upheld
    • Social media (own site)
    • 07 February 2024

    A competition via Instagram post didn’t award the winner the promised prize or a reasonable equivalent.

  • Team RH Fitness Ltd

    • Upheld
    • Social media (own site)
    • 31 January 2024

    A TikTok video did not make it clear that an advertised subscription was for a minimum term of 12 months.

  • Viagogo AG

    • Upheld
    • Internet (website content)
    • 10 January 2024

    Two advertorials misleadingly omitted material information about the validity of tickets bought through viagogo.

  • Kellogg Europe Trading Ltd t/a Kellogg Company

    • Upheld
    • 20 December 2023

    The product packaging for Kellogg’s Crunchy Nut Clusters, seen on 17 July 2023, featured a promotion. Text on the back of the packaging stated “FREE ADULT TICKET” next to a triangle symbol. Below, text stated “ADULT TICKET OR CHILD TICKET = FREE ADULT TICKET”. Text underneath stated &ldquo...

  • Petfre (Gibraltar) Ltd t/a Betfred

    • Upheld
    • Social media (own site)
    • 01 November 2023

    Three tweets for Betfred featured Anthony Joshua, who is of inherent strong appeal to under-18s.

  • HMK V AG t/a Windsor Mint

    • Upheld
    • Television
    • 18 October 2023

    A TV ad for Windsor Mint misleadingly implied that a commemorative coin took the form a normal 40mm coin, when this was not the case.

  • Hutch Games Ltd

    • Upheld
    • App (own claim)
    • 04 October 2023

    A listing for the game "F1 Clash - Car Racing Manager" on the Apple App store did not make it sufficiently clear that the game contained loot boxes.

  • Hutch Games Ltd

    • Upheld
    • App (own claim)
    • 04 October 2023

    A listing for the game "Rebel Racing" on the Google Play store did not make it sufficiently clear that the game contained loot boxes.

  • G-force

    • Upheld
    • Search (paid)
    • 27 September 2023

    A paid for ad on the Google app for a bike that did not meet legal standards was misleading and irresponsible.

  • JD Sports Fashion plc

    • Upheld
    • Poster
    • 30 August 2023

    A poster for JD Sports and Adidas irresponsibly portrayed unsafe driving practices.

  • Sony Interactive Entertainment Europe Ltd t/a Playstation

    • Upheld
    • Social media (influencer or affiliate ad)
    • 09 August 2023

    A tweet by Ozzy Osbourne which promoted the PlayStation VR2 was not obviously identifiable as an ad.

  • WeShop Holdings Ltd t/a WeShop

    • Upheld
    • Social media (influencer or affiliate ad)
    • 19 July 2023

    Ads for a shopping app, posted to Instagram Stories, were found to be not clearly labelled as ads, with one ad also making misleading claims about the future value of shares. 

Informally resolved (1)
  • Dolphin Fitness Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Sports, leisure and hobbies