Rulings (25)
  • 2XU UK Limited

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA.

  • Fitzdares Ltd

    • Not upheld
    • Social media (own site)
    • 16 April 2025

    A post on ex-England cricketer, Stuart Broad’s X page promoting a bookmaker did not break our gambling rules as he was not likely to be of strong appeal to under-18s.

  • A3 Games Pte Ltd t/a Top Girl

    • Upheld
    • Social media (paid ad)
    • 26 March 2025

    A paid-for Facebook ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype by objectifying and sexualising women.

  • Stars Interactive Ltd t/a PokerStars

    • Upheld
    • Social media (own site)
    • 26 March 2025

    An Instagram ad portrayed gambling behaviour that was socially irresponsible by trivialising gambling, encouraging repetitive participation and describing gambling as an investment.

  • Wilton Bradley Ltd t/a Xootz

    • Upheld
    • 12 February 2025

    A TV ad and product page was misleading and socially irresponsible by failing to disclose that private e-scooters couldn’t be legally used in public places.

  • Astrasoft Projects Ltd t/a Sofiadate.com

    • Upheld
    • Social media (paid ad)
    • 05 February 2025

    A paid-for Facebook ad featured harmful stereotypes likely to cause serious or widespread offence. 

  • DragonPlus Game Ltd t/a Happy Hospital

    • Upheld
    • In-game (apps)
    • 05 February 2025

    An in-app ad was socially irresponsible and caused unjustified distress and serious offence by trivialising miscarriage and stillbirth. 

  • Wireless Group Media (GB) Ltd t/a Virgin Radio

    • Upheld
    • Website (own site)
    • 05 February 2025

    A promotion on Virgin Radio's website wasn't administered fairly and caused unnecessary disappointment.

  • Guangzhou Shimo Culture Media Co Ltd

    • Upheld
    • In-game (apps)
    • 11 December 2024

    An in-game ad was irresponsibly targeted, socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.

  • Metamind AI Ltd t/a AI Persona

    • Upheld
    • In-game advertising
    • 11 December 2024

    An in-game ad was socially irresponsible, caused offense by harmfully stereotyping women as sexual objects and portrayed someone who seemed to be under-18 in a sexual way.

  • PPB Entertainment Ltd

    • Not upheld
    • Radio
    • 11 December 2024

    A radio ad for Betfair wasn’t inappropriately scheduled.

  • Bodystreet Franchise (UK) Ltd

    • Upheld
    • Social media (paid ad)
    • 04 December 2024

    A paid-for Instagram ad for a fitness centre made misleading claims that a 20-minute session per week was equivalent to three one-hour sessions at a regular gym.

  • Dataverse Co. Limited t/a Gamehaus

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Three paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • Huuuge Global Limited t/a Billionaire Casino

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • Mobee Co Ltd t/a Ignite Classic Slots

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • SpinX Games Ltd

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • Zeroo Gravity Games LLC t/a Cash Tornado

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • JD Sports Fashion plc

    • Upheld in part
    • Internet
    • 28 August 2024

     A Facebook page, a Facebook reel, a paid-for Facebook post and a poster condoned irresponsible, unsafe driving, but didn’t irresponsibly feature riders not wearing protective gear.

  • LC International Ltd t/a Coral

    • Not upheld
    • Digital outdoor
    • 31 July 2024

    A mobile digital billboard ad for Coral was not inappropriately placed.

  • WHG (International) Ltd t/a William Hill Online

    • Upheld
    • Internet (sponsored search)
    • 31 July 2024

    A paid-for search ad and a website for William Hill advertising a new customer welcome bonus misled consumers by failing to include all significant conditions of the promotion and by not positioning the conditions prominently.

Informally resolved (5)
  • G.Network Communications Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Sports, leisure and hobbies

  • X-Clusive Competitions Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Gambling

  • AG Communications Ltd

    • 19 June 2024
    • Number of complaints: 1

    Topic: Gambling

  • Dolphin Fitness Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Sports, leisure and hobbies

  • Spotlight Sports Group Ltd.

    • 05 June 2024
    • Number of complaints: 1

    Topic: Gambling