Rulings (17)
  • 2XU UK Limited

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA.

  • Viagogo GmbH

    • Upheld
    • Audio (podcast)
    • 09 April 2025

    A podcast ad claimed that over half the events listed on Viagogo had tickets selling below face value when this wasn’t the case.

  • A3 Games Pte Ltd t/a Top Girl

    • Upheld
    • Social media (paid ad)
    • 26 March 2025

    A paid-for Facebook ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype by objectifying and sexualising women.

  • Gemporia Ltd

    • Upheld
    • Television
    • 05 March 2025

    A teleshopping presentation misleadingly compared the price of a product to the price of a non-identical competitor product and failed to substantiate price statements.

  • Wilton Bradley Ltd t/a Xootz

    • Upheld
    • 12 February 2025

    A TV ad and product page was misleading and socially irresponsible by failing to disclose that private e-scooters couldn’t be legally used in public places.

  • Astrasoft Projects Ltd t/a Sofiadate.com

    • Upheld
    • Social media (paid ad)
    • 05 February 2025

    A paid-for Facebook ad featured harmful stereotypes likely to cause serious or widespread offence. 

  • DragonPlus Game Ltd t/a Happy Hospital

    • Upheld
    • In-game (apps)
    • 05 February 2025

    An in-app ad was socially irresponsible and caused unjustified distress and serious offence by trivialising miscarriage and stillbirth. 

  • Wireless Group Media (GB) Ltd t/a Virgin Radio

    • Upheld
    • Website (own site)
    • 05 February 2025

    A promotion on Virgin Radio's website wasn't administered fairly and caused unnecessary disappointment.

  • Guangzhou Shimo Culture Media Co Ltd

    • Upheld
    • In-game (apps)
    • 11 December 2024

    An in-game ad was irresponsibly targeted, socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.

  • Metamind AI Ltd t/a AI Persona

    • Upheld
    • In-game advertising
    • 11 December 2024

    An in-game ad was socially irresponsible, caused offense by harmfully stereotyping women as sexual objects and portrayed someone who seemed to be under-18 in a sexual way.

  • Bodystreet Franchise (UK) Ltd

    • Upheld
    • Social media (paid ad)
    • 04 December 2024

    A paid-for Instagram ad for a fitness centre made misleading claims that a 20-minute session per week was equivalent to three one-hour sessions at a regular gym.

  • Webloyalty International Ltd t/a Webloyalty, Complete Savings

    • Upheld
    • App (paid ad)
    • 23 October 2024

    Two in-app ads and a pop-up banner ad for a shopper reward programme weren't clearly identifiable as ads and didn't make the presentation of choices clear.  

  • Webloyalty International Ltd t/a Webloyalty, Complete Savings

    • Upheld
    • Website (own site)
    • 23 October 2024

    Three webpages on a website for a shopper reward programme failed to make clear the steps that people had to take to obtain a 'welcome reward'.    

  • Sky UK Ltd t/a NOW

    • Upheld
    • Internet (website content)
    • 25 September 2024

    A website for Now TV was misleading as it didn’t make it sufficiently clear that free trials, which were automatically added to the basket, would auto-renew at a fee unless cancelled.

  • JD Sports Fashion plc

    • Upheld in part
    • Internet
    • 28 August 2024

     A Facebook page, a Facebook reel, a paid-for Facebook post and a poster condoned irresponsible, unsafe driving, but didn’t irresponsibly feature riders not wearing protective gear.

  • Electronic Arts Ltd t/a EA

    • Upheld
    • Social media (paid ad)
    • 10 July 2024

    A paid-for Facebook ad for a mobile app game did not make it sufficiently clear that the game contained loot boxes.

  • Whitbread Group plc t/a Premier Inn, Beefeater

    • Upheld
    • Search (paid)
    • 01 May 2024

    A paid-for search ad made misleading claims about the price of hotel rooms.

Informally resolved (3)
  • G.Network Communications Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Sports, leisure and hobbies

  • House of Fraser Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Email
    Topic: Pricing and charges

  • Dolphin Fitness Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Sports, leisure and hobbies