Rulings (27)
  • Bodystreet Franchise (UK) Ltd

    • Upheld
    • 04 December 2024

    A paid-for Instagram ad for a fitness centre made misleading claims that a 20-minute session per week was equivalent to three one-hour sessions at a regular gym.

  • JD Sports Fashion plc

    • Upheld in part
    • Internet
    • 28 August 2024

     A Facebook page, a Facebook reel, a paid-for Facebook post and a poster condoned irresponsible, unsafe driving, but didn’t irresponsibly feature riders not wearing protective gear.

  • Electronic Arts Ltd t/a EA

    • Upheld
    • 10 July 2024

    A paid-for Facebook ad for a mobile app game did not make it sufficiently clear that the game contained loot boxes.

  • Sony Interactive Entertainment Network Europe Ltd t/a PlaySation

    • Not upheld
    • 22 May 2024

    An ad for 'Call of Duty Modern Warfare III' was not irresponsibly targeted.

  • Top Games Inc

    • Upheld
    • Social media (paid ad)
    • 03 April 2024

    A paid-for X ad for the game Evony: The King’s Return featured gameplay that was not representative of the actual game.

  • Electronic Arts Ltd t/a EA

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    Two paid-for Facebook ads for Golf Clash, a mobile app game, omitted material information about the inclusion of loot boxes.

  • Hing Fo International Ltd t/a ALFABAR

    • Upheld in part
    • Poster
    • 20 March 2024

    A poster for an electronic cigarettes brand was irresponsible for being likely to appeal particularly to under-18s, but was not inappropriately targeted. 

  • Jagex Ltd

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    A paid-for Facebook ad for online game RuneScape omitted material information about the inclusion of loot boxes.

  • LeoVegas Gaming plc t/a Bet MGM

    • Not upheld
    • Television
    • 20 March 2024

    A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.

  • Lindar Media Ltd t/a MRQ.com

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    A paid-for Facebook ad for gaming website MrQ.com featured cartoon imagery that was likely to be of strong appeal to under-18s.

  • Miniclip (UK) Ltd

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    A paid-for Facebook ad for an online game omitted material information about the inclusion of loot boxes.

  • Strafe Esports Ltd t/a LevelTap

    • Upheld
    • Social media (paid ad)
    • 28 February 2024

    A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.

  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Email
    • 07 February 2024

    Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared.

  • Witcombe Festival

    • Upheld
    • Social media (own site)
    • 07 February 2024

    A competition via Instagram post didn’t award the winner the promised prize or a reasonable equivalent.

  • Team RH Fitness Ltd

    • Upheld
    • Social media (own site)
    • 31 January 2024

    A TikTok video did not make it clear that an advertised subscription was for a minimum term of 12 months.

  • Gamehaus Network Technology Co Ltd

    • Upheld
    • App (paid ad)
    • 24 January 2024

    An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.

  • Grandbing Technology Co Ltd t/a On Fancy

    • Upheld
    • Internet (website content)
    • 24 January 2024

    A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.

  • Marble Corporation Ltd t/a The Little Ones

    • Upheld
    • Internet (website content)
    • 17 January 2024

    A product page for a pillow irresponsibly shows an infant in an unsafe sleep position associated with Sudden Unexpected Death in Infancy (SUDI).

  • GIRLvsCANCER

    • Upheld
    • Poster
    • 10 January 2024

    An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.

  • Happytiger ApS

    • Upheld
    • Television
    • 10 January 2024

    A TV ad for bingo featured someone who appeared to be under the age of 25.

Informally resolved (2)
  • G.Network Communications Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Sports, leisure and hobbies

  • Dolphin Fitness Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Sports, leisure and hobbies