Rulings (14)
  • HOMA Games SAS

    • Upheld
    • 25 June 2025

    An in-game ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful stereotype by objectifying women.

  • Honeytech Ltd t/a Honeytoon

    • Upheld
    • 25 June 2025

    Two paid-for X ads were socially irresponsible, featured harmful gender stereotypes and caused serious or widespread offence, including referencing incest, featuring scenes that depicted women as objects of sexual gratification and trivialising sexual assault.

  • Cloud Whale Interactive Technology

    • Upheld
    • In-game (apps)
    • 07 May 2025

    An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted

  • Beautyjenics Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Beautyjenics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • Bomb Doll Aesthetics

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Bomb Doll Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • CCskinlondondubai

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for CCskinlondondubai, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • EME Aesthetics & Beauty Academy Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    An Instagram ad for EME Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • NKD Medical Ltd t/a Dr Ducu London

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for Dr. Ducu, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Rejuvenate Academy Ltd t/a Rejuvenate Clinics

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Rejuvenate Clinics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Valterous Ltd t/a Therapie Clinic

    • Upheld
    • Social media (paid ad)
    • 18 December 2024

    A paid-for Facebook ad indirectly advertised a prescription only medicine to the public.

  • W8 Tech Cyprus Ltd t/a Seeking

    • Upheld
    • Social media (paid ad)
    • 16 October 2024

    A paid-for Reddit ad for a dating website perpetuated sexist and negative gender stereotypes and was likely to cause harm and widespread offence.

  • Pall Mall Medical (Manchester) Ltd t/a Pall Mall Cosmetics

    • Upheld
    • Social media (own site)
    • 09 October 2024

    An Instagram ad was irresponsible as it trivialised the decision to undergo cosmetic surgery and linked cosmetic surgery with happiness and confidence.

  • PlymGlow Ltd

    • Upheld
    • Circular
    • 09 October 2024

    A circular for a tanning salon discouraged essential treatment for conditions for which medical supervision should be sought and irresponsibly claimed that health benefits could be obtained from sunbeds.

  • MYA Clinics Ltd t/a MYA Cosmetic Surgery

    • Upheld
    • Website (paid ad)
    • 31 July 2024

    Two display ads for cosmetic surgery shown on the Quizlet website were inappropriately targeted.