Rulings (19)
  • Cambridge Corporate Consultants Ltd t/a The Claims Guide

    • Upheld
    • Social media (own site)
    • 16 April 2025

    An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government.

  • Vodafone Ltd

    • Upheld in part
    • Website (own site)
    • 16 April 2025

    Claims on Vodafone’s website which contained references to reliability and coverage failed to objectively compare one or more material, relevant, verifiable and representative features.

  • Hutchison 3G UK Ltd t/a Three Mobile

    • Not upheld
    • National newspaper (paid ad), Social media (paid ad), Internet (website content)
    • 02 April 2025

    A national press ad, two paid-for Meta ads and a website for Three Mobile didn’t make misleading ‘best value’ claims.

  • EE Ltd t/a EE

    • Upheld
    • Social media (paid ad), Television, Radio
    • 26 March 2025

    A TV, radio, paid-for social media and digital poster ad for EE made unsubstantiated claims about the performance and capabilities of a Wi-Fi router.

  • Tesco Stores Ltd t/a Tesco

    • Not upheld
    • 12 February 2025

    An outdoor digital poster comparing the Tesco Clubcard and Sainsbury’s Nectar loyalty card schemes wasn’t misleading.

  • DeVosVoorzieningen BVBA t/a Qinux TitanPG

    • Upheld
    • Internet (video)
    • 13 November 2024

    A pre-roll YouTube ad made unsubstantiated claims about the features and popularity of a smart watch.

  • British Telecommunications plc t/a BT

    • Upheld
    • Website (own site)
    • 09 October 2024

    A webpage on the BT website didn’t make clear that their broadband contracts would be subject to mid-contract price increases.

  • EE Ltd t/a EE

    • Upheld
    • Website (own site)
    • 09 October 2024

    A webpage on the EE website didn’t make clear that their broadband contracts would be subject to mid-contract price increases.

  • Plusnet plc

    • Upheld
    • Website (own site)
    • 09 October 2024

    A webpage on the Plusnet plc website didn’t make clear that their broadband contracts would be subject to mid-contract price increases.

  • TalkTalk Telecom Ltd t/a TalkTalk

    • Upheld
    • Website (own site)
    • 09 October 2024

    A webpage on the TalkTalk website didn’t make clear that their broadband contracts would be subject to mid-contract price increases.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • Website (own site)
    • 09 October 2024

    A webpage on the O2 website didn’t make clear that their broadband contracts would be subject to mid-contract price increase.

  • Virgin Media Ltd

    • Upheld
    • Website (own site)
    • 09 October 2024

    A webpage on the Virgin Media website didn’t make clear that their broadband contracts would be subject to mid-contract price increases.

  • Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    Two Instagram stories on Mel Lloyd’s account featuring affiliate links weren't obviously identifiable as ads.

  • Vodafone Ltd

    • Upheld
    • Social media (paid ad), Television
    • 18 September 2024

    A TV ad, paid-for X ad and website for Vodafone made unsubstantiated claims that their broadband services provided a nearly identical performance to BT's services, and that millions of BT broadband customers had already switched, or were actively considering switching, to Vodafone.

  • CPD Regulatory Office

    • Upheld
    • Internet
    • 28 August 2024

    A website made misleading claims about being affiliated with government bodies, misleading claims to have accreditation providers that met government-approved standards, and misleadingly using organisations’ names and logos to suggest an affiliation.

  • ZOE Ltd

    • Upheld
    • Social media (paid ad)
    • 14 August 2024

    A paid-for Facebook ad for Zoe featuring a testimonial from Steven Bartlett misleadingly omitted that he was an investor in the company.

  • Electronic Arts Ltd t/a EA

    • Upheld
    • Social media (paid ad)
    • 10 July 2024

    A paid-for Facebook ad for a mobile app game did not make it sufficiently clear that the game contained loot boxes.

  • Independent British Vape Trade Association t/a IBVTA

    • Upheld
    • National newspaper (ad feature)
    • 01 May 2024

    A newspaper advertorial indirectly promoted unlicenced e-cigarettes.

  • Whitbread Group plc t/a Premier Inn, Beefeater

    • Upheld
    • Search (paid)
    • 01 May 2024

    A paid-for search ad made misleading claims about the price of hotel rooms.

Informally resolved (5)
  • Samsung Electronics (UK) Ltd t/a Samsung

    • 24 July 2024
    • Number of complaints: 0

    Topic: Computers, phones and telecoms

  • Sophie Church t/a sophie__church

    • 26 June 2024
    • Number of complaints: 0

    Topic: Claims, endorsements and testimonials

  • Zen Internet Ltd

    • 19 June 2024
    • Number of complaints: 1

    Topic: Computers, phones and telecoms

  • Phonely Ltd t/a Phonely

    • 12 June 2024
    • Number of complaints: 1

    Topic: Computers, phones and telecoms

  • Virgin Media Ltd.

    • 05 June 2024
    • Number of complaints: 1

    Topic: Computers, phones and telecoms