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Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE
Two Instagram stories on Mel Lloyd’s account featuring affiliate links weren't obviously identifiable as ads.
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CPD Regulatory Office
A website made misleading claims about being affiliated with government bodies, misleading claims to have accreditation providers that met government-approved standards, and misleadingly using organisations’ names and logos to suggest an affiliation.
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ZOE Ltd
A paid-for Facebook ad for Zoe featuring a testimonial from Steven Bartlett misleadingly omitted that he was an investor in the company.
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Future Farm Plant-Based Food UK Ltd t/a Future Farm
The product packaging for a Future Farm Future Burger, seen on 9 February 2024, featured a promotion. Text on the front of the packaging stated, “WIN £1000 BUY ME AND SCAN TO ENTER *T&C’S APPLY”. A QR code was in the centre of the text.
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Independent British Vape Trade Association t/a IBVTA
A newspaper advertorial indirectly promoted unlicenced e-cigarettes.
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Whitbread Group plc t/a Premier Inn, Beefeater
A paid-for search ad made misleading claims about the price of hotel rooms.
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XC Trains Ltd t/a Cross Country Trains
A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.
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The Sky Mining Company Ltd t/a Sky Mining
A press ad, Instagram ad and website did not make it clear that the company’s diamonds were synthetic, which was misleading.
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John Mills Ltd t/a JML Direct
A TV ad featured a testimonial which misleadingly implied a heated drying pod could prevent condensation form forming.
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Mous Products Ltd
A TV ad made misleading claims about the efficacy of a range of phone cases.
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Nationwide Building Society t/a Nationwide
TV, radio and press ads for Nationwide were misleading as consumers were likely to understand that the building society had made a long-term decision not to close their branches and that they had not recently closed any branches when this was not the case.
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Not Guilty Food Co Ltd t/a The Skinny Food Co
An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.
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Sparks Information PTE Ltd t/a Hunting Sniper
A paid-for Facebook ad for Hunting Sniper, a mobile app game, featured realistic footage of harm to animals, which was likely to cause widespread offence and unjustified distress.
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Top Games Inc
A paid-for X ad for the game Evony: The King’s Return featured gameplay that was not representative of the actual game.
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BPerfect Ltd
A TikTok video on Stephanie Vavron’s account was not obviously identifiable as an ad.
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Volkswagen Group United Kingdom Ltd t/a Audi
A Video on Demand ad for an electric car featured misleading claims about charging time and mileage.
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Hovis Ltd t/a Hovis
Three webpages and an Instagram post did not misleadingly use the terms “rustic”, “authentical”, “traditional”, “artisanal-inspired bread” and “no artificial preservatives”.
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Supreme CBD Ltd t/a Supreme CBD
Four posts on X (formerly Twitter) were not obviously identifiable as ads, and claimed that a food could treat insomnia and anxiety.
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LifeSafe Technologies Ltd
Two paid-for TikTok ads misleadingly implied a fire extinguisher was suitable for all sizes and types of fires.
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Lynne McTaggart
Two marketing emails and a website made misleading claims about alternative medicine treating medical conditions, and discouraged people seeking essential treatment for conditions for which medical supervision should be sought.
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Sophie Church t/a sophie__church
Topic: Claims, endorsements and testimonials