Rulings (49)
  • Vita Studio Pte Ltd

    • Upheld
    • 04 December 2024

    An in-game ad for a mobile app game discouraged essential treatment for a condition for which medical supervision should be sought and misleadingly claimed the app could help treat sleep loss problems.

  • Stirling Health Ltd

    • Upheld
    • Press other (paid ad)
    • 20 November 2024

    A press ad made medicinal claims for an unauthorised product.

  • Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    Two Instagram stories on Mel Lloyd’s account featuring affiliate links weren't obviously identifiable as ads.

  • Excite For Life Ltd

    • Upheld
    • Internet (website content)
    • 18 September 2024

    A website made misleading claims that CBD was suitable for consumption by children, incorrectly stated that the recommended maximum consumption of CBD per day for adults was 70 mg and made general health claims that weren't accompanied by an authorised specific health claim.

  • Vape Life Ltd t/a CBDLife UK

    • Upheld
    • Internet (website content)
    • 18 September 2024

    A website made misleading claims that CBD was suitable for consumption by children and incorrectly stated that the recommended maximum consumption of CBD per day for adults was 70 mg.

  • Femgroup Ltd t/a Feminapause

    • Upheld
    • Social media (paid ad)
    • 11 September 2024

    A paid-for Facebook ad made claims that a supplement could treat symptoms of the menopause and misleadingly implied that the supplement had been approved by the Food Standards Agency.

  • Mayborn (UK) Ltd t/a Tommee Tippee

    • Upheld
    • Social media (paid ad)
    • 04 September 2024

    A paid-for Instagram ad for a device for removing air particles from milk made unsubstantiated efficacy claims for treating colic and its symptoms.

  • CPD Regulatory Office

    • Upheld
    • Internet
    • 28 August 2024

    A website made misleading claims about being affiliated with government bodies, misleading claims to have accreditation providers that met government-approved standards, and misleadingly using organisations’ names and logos to suggest an affiliation.

  • The Edinburgh Herbal Dispensary Ltd t/a Napiers Edinburgh

    • Upheld
    • Social media (paid ad)
    • 14 August 2024

    Five TikTok ads made medicinal claims for an unlicenced product.

  • ZOE Ltd

    • Upheld
    • Social media (paid ad)
    • 14 August 2024

    A paid-for Facebook ad for Zoe featuring a testimonial from Steven Bartlett misleadingly omitted that he was an investor in the company.

  • Person(s) unknown t/a Cishx GB

    • Upheld
    • Social media (paid ad)
    • 31 July 2024

    A paid-for Meta ad which claimed that underwear could treat prostate issues made medical claims for a device that didn’t hold the applicable conformity marking and was not registered with the MHRA.

  • Person(s) unknown t/a Cheerchest Cove

    • Upheld
    • Social media (paid ad)
    • 31 July 2024

    A paid-for Meta ad for prostate cream made medicinal claims for an unlicensed product.

  • Ejec Ventures LLC t/a Auri Nutrition

    • Upheld
    • Internet
    • 24 July 2024

    A paid-for Facebook ad made claims that a supplement could eliminate stress and also made unauthorised specific health claims and general health claims.

  • Nowt Ventures Ltd t/a Feel Güd

    • Upheld
    • 24 July 2024

    Four paid-for Facebook ads made claims that a supplement could treat anxiety and also made unauthorised specific health claims and general health claims.  

  • Nutriburst Ltd t/a Nutriburst Vitamins

    • Upheld
    • Internet
    • 24 July 2024

    A paid-for Facebook ad made claims that a supplement could treat anxiety and also made unauthorised specific health claims and general health claims.

  • Person(s) unknown t/a Vitality Greens

    • Upheld
    • 24 July 2024

    Two paid-for Facebook ads made claims that a supplement could treat anxiety, made unauthorised specific and general health claims, and advertised a products containing unauthorised novel foods.

  • Well Gummies

    • Upheld
    • Internet
    • 24 July 2024

    Two Facebook ads and a TikTok ad made claims that a supplement could treat multiple conditions including anxiety, made unauthorised specific and general health claims, and advertised a products containing unauthorised novel foods.

  • Tecnología Sostenible y Responsable SL (TSR) t/a Sustainable and Responsible Technology SL

    • Upheld
    • Social media (paid ad)
    • 08 May 2024

    A paid-for X ad made misleading claims about the effect of blue light on eyes.

  • Independent British Vape Trade Association t/a IBVTA

    • Upheld
    • National newspaper (ad feature)
    • 01 May 2024

    A newspaper advertorial indirectly promoted unlicenced e-cigarettes.

  • Lark Holdings Limited

    • Upheld
    • Website (own site)
    • 01 May 2024

    A website misleadingly claimed that a programme could permanently eliminate an array of mental health disorders and discouraged essential treatment for conditions for which medical supervision should be sought.

Informally resolved (2)
  • Rakhee Mediratta

    • 24 July 2024
    • Number of complaints: 0

    Topic: Medicines, remedies and therapies

  • Sophie Church t/a sophie__church

    • 26 June 2024
    • Number of complaints: 0

    Topic: Claims, endorsements and testimonials