Rulings (7)
  • ACME Vape Ltd

    • Upheld in part
    • Social media (own site), Cinema (ad)
    • 04 December 2024

    A cinema ad and post seen on IVG Vape’s LinkedIn page made unsubstantiated health claims and promoted unlicensed nicotine-containing vapes in unpermitted media but wasn’t directed at people under 18 through the selection of media in which it appeared.

  • Apollo Future Technology Ltd

    • Upheld
    • Website (own site)
    • 26 June 2024

     A webpage for an affiliate programme for vaping products broke the rules by indirectly promoting unlicensed nicotine-containing e-cigarettes and their components.

  • Magflo Ltd t/a JAC Vapour

    • Upheld
    • Website (own site)
    • 26 June 2024

    A webpage for an affiliate programme for vaping products broke the rules by indirectly promoting unlicensed nicotine-containing e-cigarettes and their components.

  • Pixus Online Ltd t/a Juicemate

    • Upheld
    • 26 June 2024

    A webpage for an affiliate programme for vaping products broke the rules by indirectly promoting unlicensed nicotine-containing e-cigarettes and their components.

  • iVape London Ltd

    • Upheld
    • Email
    • 05 June 2024

    An email broke the rules by directly promoting to consumers unlicensed nicotine-containing e-cigarettes and their components.

  • Independent British Vape Trade Association t/a IBVTA

    • Upheld
    • National newspaper (ad feature)
    • 01 May 2024

    A newspaper advertorial indirectly promoted unlicenced e-cigarettes.

  • Hing Fo International Ltd t/a ALFABAR

    • Upheld in part
    • Poster
    • 20 March 2024

    A poster for an electronic cigarettes brand was irresponsible for being likely to appeal particularly to under-18s, but was not inappropriately targeted. 

Informally resolved (2)
  • GoBrands Euro Intermediate Holdings SARL t/a gopuff

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Vaping, smoking and drugs

  • iVape21

    • 12 June 2024
    • Number of complaints: 1

    Topic: Vaping, smoking and drugs