-
Webloyalty International Ltd t/a Webloyalty, Complete Savings
Two in-app ads and a pop-up banner ad for a shopper reward programme weren't clearly identifiable as ads and didn't make the presentation of choices clear.
-
Webloyalty International Ltd t/a Webloyalty, Complete Savings
Three webpages on a website for a shopper reward programme failed to make clear the steps that people had to take to obtain a 'welcome reward'.
-
Sky UK Ltd t/a NOW
A website for Now TV was misleading as it didn’t make it sufficiently clear that free trials, which were automatically added to the basket, would auto-renew at a fee unless cancelled.
-
Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE
Two Instagram stories on Mel Lloyd’s account featuring affiliate links weren't obviously identifiable as ads.
-
CPD Regulatory Office
A website made misleading claims about being affiliated with government bodies, misleading claims to have accreditation providers that met government-approved standards, and misleadingly using organisations’ names and logos to suggest an affiliation.
-
ZOE Ltd
A paid-for Facebook ad for Zoe featuring a testimonial from Steven Bartlett misleadingly omitted that he was an investor in the company.
-
Independent British Vape Trade Association t/a IBVTA
A newspaper advertorial indirectly promoted unlicenced e-cigarettes.
-
Whitbread Group plc t/a Premier Inn, Beefeater
A paid-for search ad made misleading claims about the price of hotel rooms.
-
XC Trains Ltd t/a Cross Country Trains
A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.
-
The Sky Mining Company Ltd t/a Sky Mining
A press ad, Instagram ad and website did not make it clear that the company’s diamonds were synthetic, which was misleading.
-
John Mills Ltd t/a JML Direct
A TV ad featured a testimonial which misleadingly implied a heated drying pod could prevent condensation form forming.
-
Mous Products Ltd
A TV ad made misleading claims about the efficacy of a range of phone cases.
-
Nationwide Building Society t/a Nationwide
TV, radio and press ads for Nationwide were misleading as consumers were likely to understand that the building society had made a long-term decision not to close their branches and that they had not recently closed any branches when this was not the case.
-
Not Guilty Food Co Ltd t/a The Skinny Food Co
An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.
-
Top Games Inc
A paid-for X ad for the game Evony: The King’s Return featured gameplay that was not representative of the actual game.
-
Aldi Stores Ltd t/a Aldi
A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.
-
BPerfect Ltd
A TikTok video on Stephanie Vavron’s account was not obviously identifiable as an ad.
-
Simba Sleep Ltd
A website featured misleading claims around reference prices and associated savings.
-
Volkswagen Group United Kingdom Ltd t/a Audi
A Video on Demand ad for an electric car featured misleading claims about charging time and mileage.
-
Hovis Ltd t/a Hovis
Three webpages and an Instagram post did not misleadingly use the terms “rustic”, “authentical”, “traditional”, “artisanal-inspired bread” and “no artificial preservatives”.
-
House of Fraser Ltd
Media: Email
Topic: Pricing and charges -
Sophie Church t/a sophie__church
Topic: Claims, endorsements and testimonials