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Guang Zhou Shi Chen Ming Ke Ji You Xian Gong Si t/a MENGCOOL
Two Instagram stories on Jess Sheppard’s account featuring affiliate links weren't obviously identifiable as ads.
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THG Beauty Ltd t/a Look Fantastic
An Instagram story highlight on Erim Kaur’s account wasn’t obviously identifiable as an ad.
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Nasty Gal Ltd
A promotion on the Nasty Gal Instagram page failed to clearly publish the winner of a competition.
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Valterous Ltd t/a Therapie Clinic
A website and Instagram ad made misleading and unsubstantiated saving claims.
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Wild Cosmetics Ltd
A pre-roll YouTube ad for Wild deodorant misleadingly implied that there was a link between competing deodorant products and breast cancer.
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Lyma Life Ltd
A paid-for Instagram ad for an at home beauty device misleadingly claimed that it was the ‘world’s most powerful home beauty device’ and that it was a hundred times more effective and powerful than competitors’ devices.
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Fussy Ltd
Fussy Ltd: A LinkedIn and Instagram ad for Fussy deodorant discredited and denigrated a competitor's brand and products.
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Future Farm Plant-Based Food UK Ltd t/a Future Farm
The product packaging for a Future Farm Future Burger, seen on 9 February 2024, featured a promotion. Text on the front of the packaging stated, “WIN £1000 BUY ME AND SCAN TO ENTER *T&C’S APPLY”. A QR code was in the centre of the text.
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Hismile Pty Ltd
Two paid-for TikTok ads made misleading claims about the range of flavours produced and sold by the advertiser.
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Sparks Information PTE Ltd t/a Hunting Sniper
A paid-for Facebook ad for Hunting Sniper, a mobile app game, featured realistic footage of harm to animals, which was likely to cause widespread offence and unjustified distress.
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BPerfect Ltd
A TikTok video on Stephanie Vavron’s account was not obviously identifiable as an ad.
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Vir Health Ltd t/a Numan
A TV ad for a hair loss treatment guaranteed the efficacy of the product, breaking the Code.
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Coty UK Ltd t/a Coty UK Ltd
A paid-for Facebook ad for Rimmel London, seen on 9 September 2023, included the caption “Get ready to slay this back to school season [books emoji] [stars emoji] Get 25% off Multi-Tasker Concealer and other Rimmel faves with code B2S25 only at lookfantastic.com”. The post included a video of influencer ...
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GMG Pharmacy Ltd t/a The IV Clinic
The website for The IV Clinic, www.iv.ghoshmedicalgroup.com, seen 1 April 2019, featured a section on its homepage titled “IV DRIPS MENU” which listed the intravenous (IV) drips services it offered: “ANTI-AGEING Hair, Nail & Skin Support”; “GLUTA GLOW Brighter, Clearer Skin”; &ld...
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REVIV UK Ltd t/a REVIV
The website for REVIV UK, www.revivme.com/london, seen 1 April 2019, stated on the main page for its London clinic “REVIV IV infusion therapies deliver hydration, vitamins, and antioxidants helping to optimise vital hydration balance and maximise your wellness & efficiency. Whether looking to boost your immun...
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Golden Tanning Salon Ltd t/a Golden Tanning Salon
A TikTok post linked health claims to using a tanning bed, which was misleading, irresponsible and inappropriately targeted.
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Person(s) unknown
A TikTok post misleadingly and irresponsibly linked health claims to using a tanning bed, discouraged seeking essential treatment for conditions where medical supervision should be sought, and was inappropriately targeted.
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Procter & Gamble UK t/a Always
A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.
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D&A Cosmetics Ltd
A TikTok post on Aimee Crowder’s account exaggerated the efficacy of a lip plumper.
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L'Oréal (UK) Ltd
Topic: Beauty products, grooming and hygiene
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Cosmetic Medical Advice UK Ltd.
Topic: Beauty products, grooming and hygiene
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L'Oréal (UK) Ltd
Topic: Beauty products, grooming and hygiene