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Montdog Ltd t/a Wild Pack
Two posts for dogfood company on their Instagram page featured videos of Geogia Toffolo made misleading claims that other pet food products posed significant health risks or led to chronic diseases, the provenance of ingredients in other pet food products and discredited or denigrated other competitors’ products.
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Foreo AB t/a Foreo
A product listing on Amazon made unsubstantiated claims that an IPL device could reduce or remove hair permanently and that treatments was ‘pain-free’.
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Petchip.Network
Two paid-for Google search ads for Petchip.Network misleadingly implied they were an approved database to comply with the legal requirements for microchipping cats and dogs.
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The Essence Vault Ltd
A paid-for Facebook ad made misleading pricing claims.
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Jaded London Ltd
An Instagram post was socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.
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Guang Zhou Shi Chen Ming Ke Ji You Xian Gong Si t/a MENGCOOL
Two Instagram stories on Jess Sheppard’s account featuring affiliate links weren't obviously identifiable as ads.
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THG Beauty Ltd t/a Look Fantastic
An Instagram story highlight on Erim Kaur’s account wasn’t obviously identifiable as an ad.
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Nasty Gal Ltd
A promotion on the Nasty Gal Instagram page failed to clearly publish the winner of a competition.
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Valterous Ltd t/a Therapie Clinic
A website and Instagram ad made misleading and unsubstantiated saving claims.
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Wild Cosmetics Ltd
A pre-roll YouTube ad for Wild deodorant misleadingly implied that there was a link between competing deodorant products and breast cancer.
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Lyma Life Ltd
A paid-for Instagram ad for an at home beauty device misleadingly claimed that it was the ‘world’s most powerful home beauty device’ and that it was a hundred times more effective and powerful than competitors’ devices.
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Fussy Ltd
Fussy Ltd: A LinkedIn and Instagram ad for Fussy deodorant discredited and denigrated a competitor's brand and products.
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Future Farm Plant-Based Food UK Ltd t/a Future Farm
The product packaging for a Future Farm Future Burger, seen on 9 February 2024, featured a promotion. Text on the front of the packaging stated, “WIN £1000 BUY ME AND SCAN TO ENTER *T&C’S APPLY”. A QR code was in the centre of the text.
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L'Oréal (UK) Ltd
Topic: Beauty products, grooming and hygiene
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Cosmetic Medical Advice UK Ltd.
Topic: Beauty products, grooming and hygiene
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L'Oréal (UK) Ltd
Topic: Beauty products, grooming and hygiene