Rulings

Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.

Rulings (6)

Belle Baby Ltd
- Upheld
- Website (own site)
- 09 April 2025
A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way.
Shenzhenshi Senyi Dianzi Shangwu Youxiangongsi t/a Plum-Marketing
- Upheld
- Internet (classified)
- 12 March 2025
An Amazon product listing was socially irresponsible as it condoned an unsafe practice and featured very young children playing with a toy that was likely to cause them physical harm.
The BLAC Awards (UK) C.I.C t/a The BLAC Awards
- Upheld
- Social media (own site)
- 02 October 2024
Four Facebook posts on The BLAC Awards page, and a website for The BLAC Awards misleadingly implied that they had an official partnership with the Royal Air Force.
FL19 CIC t/a Frontline 19
- Not upheld
- Cinema
- 17 July 2024
A cinema ad for a non-profit support service wasn't irresponsible and did not cause unjustifiable distress.
Alzheimer's Society
- Not Upheld
- Television, Radio
- 05 June 2024
Three TV ads and a radio ad for a charity were not irresponsible, did not cause serious or widespread offence, and did not cause unjustifiable distress.
Sony Interactive Entertainment Network Europe Ltd t/a PlaySation
- Not upheld
- 22 May 2024
An ad for 'Call of Duty Modern Warfare III' was not irresponsibly targeted.

Informally resolved (1)

Build Hollywood Ltd
- 07 August 2024
- Number of complaints: 0
Media: Other
Topic: Charity, education and Third sector

Mail order cases (0)

Database cases (0)

Rulings

Build Hollywood Ltd