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Aurum & Argenti Ltd t/a Bullion Club, bullionclub.co.uk
A paid-for Google ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.
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Gold Warehouse Ltd t/a Gold Bank
Three radio ads, which implied that gold had investment potential, were broadcast on a non-specialist radio channel.
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Gold Warehouse Ltd t/a Gold Bank
A press ad failed to make clear that gold investment was unregulated and that the value of investments was variable.
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Harrington & Byrne Ltd
A press ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.
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Solomon Global Ltd t/a Buy Bullion
A paid for Facebook ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.
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The Pure Gold Group Ltd t/a The Pure Gold Company
Two paid-for Google ads failed to make clear that gold investment was unregulated and that the value of investments was variable.
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Cult & Boutique (Wine Management) Ltd
A paid-for Facebook ad failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future. The ads also made unsubstantiated investment claims.
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Cult Wines Ltd
Two paid-for Google ads failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.
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Vintage Associates Fine Wine Merchants Ltd
Two paid for social media ads failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future. The ads also referenced an example of performance that wasn’t representative and m...
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Vinverum Ltd
A paid-for Facebook ad failed to make sufficiently clear that wine investment was unregulated and that the value of investments was variable and also made unsubstantiated investment claims.
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CurrencyWave Ltd t/a CurrencyWave
A website for a foreign currency payments service misleadingly implied they conducted foreign exchange payments and were FCA authorised, and also used inaccurate cost comparison information.
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Debenhams Brands Ltd t/a Debenhams
A paid-for Facebook ad for Debenhams made misleading and unsubstantiated savings claims
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The Benenden Healthcare Society Ltd
A TV and Radio ad for private health insurance mislead consumers by omitting material information about a healthcare plan, including significant exclusions relating to treatment options.
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Avensure Ltd t/a Employment Law Advice Bureau
A direct mailing to a business was not obviously identifiable as an ad.
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Sony Interactive Entertainment Network Europe Ltd t/a PlaySation
An ad for 'Call of Duty Modern Warfare III' was not irresponsibly targeted.
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Nationwide Building Society t/a Nationwide
TV, radio and press ads for Nationwide were misleading as consumers were likely to understand that the building society had made a long-term decision not to close their branches and that they had not recently closed any branches when this was not the case.
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Hing Fo International Ltd t/a ALFABAR
A poster for an electronic cigarettes brand was irresponsible for being likely to appeal particularly to under-18s, but was not inappropriately targeted.
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LeoVegas Gaming plc t/a Bet MGM
A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.
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Lindar Media Ltd t/a MRQ.com
A paid-for Facebook ad for gaming website MrQ.com featured cartoon imagery that was likely to be of strong appeal to under-18s.
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Capital Credit Union Ltd
A paid-for Meta post irresponsibly encouraged consumers to spend more than they could afford by taking out a loan to fund Christmas spending.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (34)