Rulings (34)
  • Aurum & Argenti Ltd t/a Bullion Club, bullionclub.co.uk

    • Upheld
    • Website (paid ad)
    • 20 November 2024

    A paid-for Google ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • Gold Warehouse Ltd t/a Gold Bank

    • Upheld
    • Radio
    • 20 November 2024

    Three radio ads, which implied that gold had investment potential, were broadcast on a non-specialist radio channel.

  • Gold Warehouse Ltd t/a Gold Bank

    • Upheld
    • Press other (paid ad)
    • 20 November 2024

    A press ad failed to make clear that gold investment was unregulated and that the value of investments was variable.

  • Harrington & Byrne Ltd

    • Upheld
    • Press other (paid ad)
    • 20 November 2024

    A press ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • Solomon Global Ltd t/a Buy Bullion

    • Upheld
    • Social media (paid ad)
    • 20 November 2024

    A paid for Facebook ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • The Pure Gold Group Ltd t/a The Pure Gold Company

    • Upheld
    • Website (paid ad)
    • 20 November 2024

    Two paid-for Google ads failed to make clear that gold investment was unregulated and that the value of investments was variable.

  • Cult & Boutique (Wine Management) Ltd

    • Upheld
    • 13 November 2024

    A paid-for Facebook ad failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future. The ads also made unsubstantiated investment claims.

  • Cult Wines Ltd

    • Upheld
    • 13 November 2024

    Two paid-for Google ads failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • Vintage Associates Fine Wine Merchants Ltd

    • Upheld
    • 13 November 2024

    Two paid for social media ads failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future. The ads also referenced an example of performance that wasn’t representative and m...

  • Vinverum Ltd

    • Upheld
    • 13 November 2024

    A paid-for Facebook ad failed to make sufficiently clear that wine investment was unregulated and that the value of investments was variable and also made unsubstantiated investment claims.

  • CurrencyWave Ltd t/a CurrencyWave

    • Upheld
    • 06 November 2024

    A website for a foreign currency payments service misleadingly implied they conducted foreign exchange payments and were FCA authorised, and also used inaccurate cost comparison information.

  • Debenhams Brands Ltd t/a Debenhams

    • Upheld
    • Social media (paid ad)
    • 31 July 2024

    A paid-for Facebook ad for Debenhams made misleading and unsubstantiated savings claims

  • The Benenden Healthcare Society Ltd

    • Upheld
    • 24 July 2024

    A TV and Radio ad for private health insurance mislead consumers by omitting material information about a healthcare plan, including significant exclusions relating to treatment options.

  • Avensure Ltd t/a Employment Law Advice Bureau

    • Upheld
    • 22 May 2024

    A direct mailing to a business was not obviously identifiable as an ad.

  • Sony Interactive Entertainment Network Europe Ltd t/a PlaySation

    • Not upheld
    • 22 May 2024

    An ad for 'Call of Duty Modern Warfare III' was not irresponsibly targeted.

  • Nationwide Building Society t/a Nationwide

    • Upheld
    • Press general, Television, Radio
    • 03 April 2024

    TV, radio and press ads for Nationwide were misleading as consumers were likely to understand that the building society had made a long-term decision not to close their branches and that they had not recently closed any branches when this was not the case.

  • Hing Fo International Ltd t/a ALFABAR

    • Upheld in part
    • Poster
    • 20 March 2024

    A poster for an electronic cigarettes brand was irresponsible for being likely to appeal particularly to under-18s, but was not inappropriately targeted. 

  • LeoVegas Gaming plc t/a Bet MGM

    • Not upheld
    • Television
    • 20 March 2024

    A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.

  • Lindar Media Ltd t/a MRQ.com

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    A paid-for Facebook ad for gaming website MrQ.com featured cartoon imagery that was likely to be of strong appeal to under-18s.

  • Capital Credit Union Ltd

    • Upheld
    • Social media (paid ad)
    • 28 February 2024

    A paid-for Meta post irresponsibly encouraged consumers to spend more than they could afford by taking out a loan to fund Christmas spending.