Rulings

Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.

Rulings (5)

Shenzhenshi Senyi Dianzi Shangwu Youxiangongsi t/a Plum-Marketing
- Upheld
- Internet (classified)
- 12 March 2025
An Amazon product listing was socially irresponsible as it condoned an unsafe practice and featured very young children playing with a toy that was likely to cause them physical harm.
Sony Interactive Entertainment Network Europe Ltd t/a PlaySation
- Not upheld
- 22 May 2024
An ad for 'Call of Duty Modern Warfare III' was not irresponsibly targeted.
Hing Fo International Ltd t/a ALFABAR
- Upheld in part
- Poster
- 20 March 2024
A poster for an electronic cigarettes brand was irresponsible for being likely to appeal particularly to under-18s, but was not inappropriately targeted.
LeoVegas Gaming plc t/a Bet MGM
- Not upheld
- Television
- 20 March 2024
A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.
Lindar Media Ltd t/a MRQ.com
- Upheld
- Social media (paid ad)
- 20 March 2024
A paid-for Facebook ad for gaming website MrQ.com featured cartoon imagery that was likely to be of strong appeal to under-18s.

Informally resolved (0)

Mail order cases (0)

Database cases (0)