Rulings

Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.

Rulings (4)

Belle Baby Ltd
- Upheld
- Website (own site)
- 09 April 2025
A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way.
Shenzhenshi Senyi Dianzi Shangwu Youxiangongsi t/a Plum-Marketing
- Upheld
- Internet (classified)
- 12 March 2025
An Amazon product listing was socially irresponsible as it condoned an unsafe practice and featured very young children playing with a toy that was likely to cause them physical harm.
Person(s) unknown t/a Gauge B-Ready Locks, Guardian Tech Locksmith Cranleigh, ApexCraft Locksmith Frimley and Alex the Locksmith West Molesey
- Upheld
- Internet (website content)
- 31 July 2024
Four websites for locksmiths misleadingly stated that they were a local business and that they had physical premises in certain locations when this wasn’t the case.
Sony Interactive Entertainment Network Europe Ltd t/a PlaySation
- Not upheld
- 22 May 2024
An ad for 'Call of Duty Modern Warfare III' was not irresponsibly targeted.

Informally resolved (0)

Mail order cases (0)

Database cases (0)